Media conglomerate, news media scale operation Media conglomerate

Answer: The collectivization and monopoly of the newspaper industry in Western countries that began in the late 19th and early 20th centuries, and some newspaper groups that began to appear in China since the mid-90s of the 20th century, are all inevitable for the large-scale operation of the news media.

The advantage of large-scale operation lies in the fact that it can allocate resources more flexibly and rationally in a larger scope and space, tap its own potential in terms of capital, equipment, technology, personnel, etc., give full play to the comprehensive advantages of collectivization, reduce operating costs, and thus grasp the initiative in competition in the media market.

The basic mode and main form of scale operation is the implementation of collectivization. Through collectivization, the scale and business scope of the enterprise will be expanded, so that the enterprise will have greater expansion and competitiveness. Therefore, the fundamental driving force of media collectivization is to become bigger and stronger and be invincible in the competition.

At present, the world's largest media companies all adopt cross-industry, cross-regional operations, and generally operate across borders. There are many subordinate companies, and the front companies of each public bench take capital as a link, which not only operates independently, but also relies on each other, so as to form a complete industrial chain. The key to the success of media conglomerate lies in having core competitiveness - having its own main industry and exclusive business areas that are difficult for other media to compete with.

Convergence of business forms: multi-** is emerging.

Market integration: Products are embedded in multiple combinations.

Carrier integration: the "combination" of the distribution channel and the "division" of the receiving terminal

Institutional integration: A higher level of cross-promotion refers to the use of each other's content by the media as partners, such as television to promote the content of newspapers. （cloning）

It refers to the media that is a partner that broadcasts the content of the other party without modification. （coopetition）

It refers to the cooperation and competition between the media as partners, such as a reporter of a newspaper explaining and commenting on the news in a program of a television station, and a media providing part of the news content for its partners. The author argues that there is still mutual disobedience among the media they work with, and that newspaper journalists who appear on television are reluctant to reveal the key information that constitutes a newspaper scoop. Conv-ergence refers to the all-round cooperation between news gathering and news distribution between the media as partners, and their common goal is to use the advantages of different media to report the news most effectively.

Journalists from multiple media outlets form a common reporting team to plan and produce news stories and decide which parts of the content are best suited for which medium.

In fact, the classification method of "media convergence" is not fixed, and the key is to look at the criteria for its classification.

Media collectivization is considered to be an important measure for China's media to go global, and "becoming bigger and stronger" has become a common pursuit of everyone. However, media collectivization should be a product of the market economy, and it is still the result of an administrative order, and there is no consensus on chaos. The collectivized Lingcheng, which violated the law of the development of the news media itself, encountered unexpected embarrassment.

How to determine the social nature and social status of the media after collectivization, and how to grasp as soon as possible the laws, rules, and various practices of media groups in the context of the integration of the world communication market have become important issues whether media collectivization can be accelerated.