What are the five principles of VI design?

The five principles of vi design mainly refer to the principle of humanized design, the principle of habitual design, the principle of simplifying the complex and the legal principles of vi design. There is also rice and the core principle, and what these principles represent will be discussed in detail one by one.

The principle of MI at its core.

The most important difference is that the design elements in VI are an important carrier to convey the corporate philosophy and enterprise spirit, while the symbol that is separated from the corporate philosophy and enterprise spirit can only be called an ordinary trademark. Good VI design is a success in expressing the corporate philosophy. The key to logo design is how to design the most effective and direct logo that conveys the corporate philosophy on the basis of setting up the corporate philosophy.

vi Humanized design principles of design.

Modern industrial design needs to be accepted by consumers with works full of humanity and make people feel cared for, which is the basic point of modern industrial design. For example, the famous Apple logo is designed to show a dynamic picture full of humanity: a soft-colored apple that has been eaten by a bite, showing the intimacy of YouCan Own YourComputer.

When operating the computer, it can be used to communicate and talk, showing a good human-machine compatibility relationship. This user-friendly design is one of the key factors in the success of Apple computers.

vi Habitual Design Principles of Design.

The design process should take into account the habitual principles formed in the development process of visual identity symbols, and there are different patterns and color taboos in different cultural regions. Due to the different social systems, national cultures, religious beliefs, customs and habits, all countries have special trademark management agencies and regulations, and have different interpretations of brands and images, and special attention should be paid to the design of signs and trademarks, for example, the image of a pig is not welcomed by some countries or nations, and individual countries or nations are also disgusted with the image of the panda, because its image is similar to that of a pig.

The VI design principle of simplifying, abstracting concrete, and turning static into movement.

Modern design has a variety of changes, including from complex to simple, from concrete symbols to abstract symbols, from graphic design graphy design to communication design communi-cation, from static to dynamic and other rich changes.

vi Legal principles of design.

Since visual identifiers are mostly used in commercial activities, all visual symbol designs must comply with commercial regulations, such as the Paris Convention for the Protection of Industrial Property, the Chinese Trademark Law, etc.

VI (Visual Identity), which is translated as visual identity, is the most communicative and infectious aspect of the CIS system. 83% of the external information that people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel through which people receive external information.

The visual identity of corporate image is to transform the non-visual content of CI into static visual identification symbols, and carry out the most direct communication in the most extensive and diverse application forms.

Scientific design and the implementation of a favorable visual identity are the fast and convenient ways to spread the business philosophy of the enterprise, establish the visibility of the enterprise and shape the corporate image.

viBasic Principles of Design:

The design of VI is not a mechanical symbolic operation, but a vivid expression with MI as the connotation. Therefore, VI design should reflect the business philosophy of the enterprise from multiple angles and in an all-round way.

a. The principle of unity of style.

b. Strengthen the principle of visual impact.

c. Emphasize the principle of humanity.

d. The principle of enhancing national individuality and respecting national customs.

e. The principle of implementability: vi design is not a whimsy of the designer, but requires strong implementability. If it is too troublesome in terms of implementation, or if the implementation is affected by the high cost, no matter how good the VI design is, it will become a castle in the air and a piece of paper because it is difficult to implement.

f. The principle of conforming to the laws of aesthetics.

g. The principle of strict management.

The VI design system is complicated, therefore, in the implementation process of the accumulation of years, we should pay full attention to the arbitrariness of the implementation departments or personnel, and strictly follow the provisions of the VI design manual to ensure that it is not out of shape.

Hello dear dear, the principles of vi design are as follows: the principle of unity of style, the principle of strengthening visual impact, the principle of implementability: vi design is not the whimsy of the designer, but requires strong implementability. If it is too cumbersome in implementation, or if it is expensive and affects the implementation, it is very important to conform to the principle of aesthetic law, when the brand logo combination is placed on a dark background, it should ensure sufficient recognition, so as to avoid the brand logo in the background ambiguity.

Use backgrounds that are not cluttered. On the other hand. The principle of strict management VI system is complicated, therefore, in the implementation process of accumulation over the years, we should pay full attention to the arbitrariness of the implementation departments or personnel, and strictly follow the provisions of the VI manual to ensure that it is not out of shape.

Principle 1: Implementability.

The reason why we want to emphasize implementability is because VI design is not just a designer's imagination, it will eventually be shown through concrete objects, so it requires a certain cost. If a company's VI design only conforms to the designer's aesthetics, and the final product is very complex and not implementable, then it is a failed design and has no value to the enterprise. The design of excessive cost will cause a certain burden to the company, so the VI design should be concise but not simple, and can be implemented but not boring.

Principle 2: Uniformity.

This principle is for the design style, VI design contains many elements, not simply a product or name of the enterprise design, so when the integration of various elements, it is necessary to achieve unity in style. If it is too jumpy, it will be difficult to get the love of consumers, and the ultimate meaning of VI design will be lost.

Principle 3: Visual impact.

Although the final image of the VI design needs to be concise, it should not be unremarkable. Attracting the attention of the masses is very important for the corporate image, if it cannot attract the attention of many people, then the ability to attract customers is weak, and it is impossible to maintain good business efficiency.

Principle 4: Artistry.

Artistry is very important to any piece of design. For the company's VI design, the ultimate purpose is to provide consumers with a recognizable corporate logo, so it must have the characteristics that meet the public's aesthetics. The majority of consumers appreciate and love is an affirmation of the first-class VI design, and can also play a beneficial role in promoting the operation of the enterprise.