The cost of Mingyue lenses is 6 yuan, and the retail price is hundreds, why are people willing to co

Glasses have always been a profiteering industry, because glasses are just needed, even if the highest is still consumed by many people. The cost of lenses is usually not very high. A big brand like Mingyue Lens invited Chen Daoming to do publicity, and the cost was frighteningly low.

The cost of lenses is only 6 yuan, but a pair of glasses** will be sold for more than 200 yuan. Even if you add the frames, the cost will not be too big, and there is a reason why glasses are so profitable.

01. Most of the glasses are needed by people with myopia, and the glasses themselves are only needed by people with high profits and low sales, except for decorative glasses. This fixed consumer circle alone restricts the development of optical stores, counting peer competition, if you take the low route, optical stores will have to close down a lot. Moreover, the market has long been open, and everyone knows the approximate cost of buying glasses, so in the case of low sales, the glasses industry can only improve profit margins and ensure that their companies can make money, rather than losing money every year.

For those glasses that cost more than 1,000 yuan, I estimate that the cost of 100 yuan may not be available.

02. The cost of materials is low, and the cost of R&D and equipment is not low, although the lens is only 6 yuan, the cost of materials is low. However, the cost of R&D and optometry equipment is not low, and it is impossible for an eyewear company to do without optometry equipment. Lens frames also need to be developed, including staff salaries and store rent, these miscellaneous expenses add up, and the profit will not be outrageously high to be honest.

But the profit is really high, my cousin works in an optical store, and he told me that the cost of glasses above 300 yuan is less than 30 yuan. This profit is really high.

03. The frequency of glasses replacement is too low, and it is not suitable for small profits and quick sales glasses to set ** so high is not too much, you can understand it if you think about it carefully. Glasses are not fragile, some people buy a pair of glasses can be used for more than ten years, and then two or three years before changing a pair. With such a low replacement frequency, there is no high point, and the optical store has long closed down by taking the route of small profits and quick turnover.

Only the **** glasses industry can survive.

Because the profit of glasses is a common phenomenon, and glasses are also a rigid need for myopia, so you can only choose to consume.

There's no way around this, the market is there, you need glasses, you have to buy them. If you ignore the defects of your vision just because the cost of lenses is low and the price is high, it will not be worth the loss.

In addition to the cost price is the ex-factory price, and it is another ** outside the dealer. In fact, the spectacle lenses that come out of such a large factory have a lot of output and a lot of garbage films, but they have a brand effect, and we Danyang people don't buy it.

is the star effect, even if many fans think that the things endorsed by idols are expensive, they are willing to buy them.

Because there are still a lot of people who don't know the inside story, at least my parents don't know. For convenience, wear glasses directly in the hospital or at the optician.

No, because although the cost of lenses is low, their operating costs are really high, and the life cycle of glasses is very long, if the state intervenes, then the company pays less tax, then the state collects less tax.

No, because the market is regulated by the market, you can choose other eye lenses, so there will be a balance relationship, and he will naturally be lowered.

Probably not, because although the glasses industry is profitable, it is still within the scope of control, and all industries are like this, low prices and high sales, after all, production costs, transportation labor, are to be calculated.

Optical stores do not sell bright moon lenses because of cost problems and poor sales.

1. Cost issues.

Cost issues have led to opticians not selling moon lenses. Generally, offline optical stores face many cost pressures, from store rent to labor costs to various miscellaneous expenses, which are the reason for the relatively high cost. Therefore, the business operation model adopted by offline optical stores determines their relatively high cost of glasses, which in turn affects the selling price of goods.

Among them, the Mingyue series lenses due to its high quality and high quality, so that its investment cost is relatively high, if coupled with the high cost of offline optical stores, it will lead to a higher cost of glasses, and the price will naturally be higher.

2. Poor sales.

The reason why the sales are not good, the optical store does not sell the moon lenses. Optical stores often take into account factors such as market demand, profits, and consumer feedback when deciding which products to purchase.

Therefore, the reason why Bright Moon lenses are not sold may be that they are not selling well in the local market. In order to pursue the greatest profits, optical stores will choose products with relatively large sales volumes, and the high investment cost and relatively small sales volume of Mingyue series lenses have led to the reluctance of optical stores to take risks to sell Mingyue lenses.

Precautions for wearing glasses

Clause. 1. Don't wear other people's eyes casually. Because everyone's vision is different, there are certain differences in the glasses they wear, so we must not take other people's glasses to wear them in our daily life, so as not to aggravate the symptoms of myopia.

Clause. 2. Don't take your glasses with one hand. Whether you are wearing glasses or taking them off, take them off with both hands as much as possible to avoid deformation due to uneven force.

Clause. 3. Clean the lenses correctly. When cleaning the lenses, you can first rinse them with water, and then blot them with a paper towel, or you can use a special glasses cloth to scrub them, and you can't dry wipe the lenses to avoid wearing the lenses.

Clause. 4. Do not wear glasses and do not engage in strenuous activities. When wearing glasses, do not do strenuous exercise to avoid breaking the lenses and damaging the eyes.

Clause. 5. Glasses should avoid high temperatures. Do not place rocky glasses near hot objects, as the high temperature environment will cause the glasses to deform and damage the optical function of the lenses.

There may be several reasons why optical stores don't sell moon lenses:

1.Bright Moon lenses are not a common type of spectacle lenses. Opticians usually offer common lens types such as myopia lenses, farsightedness lenses, astigmatism lenses, etc., to meet the needs of most people.

The bright moon mirror may belong to a special customized lens, and the scope of application is relatively limited, so the eye cavity wheel mirror store chooses not to sell it.

2.Bright Moon lenses may be a special kind of lenses that require professional technology and equipment to process and customize, while the optical store can not have the relevant processing capabilities and equipment.

3.Bright Moon lenses may not meet local eyewear standards and regulations. Different regions have different regulations and requirements for eyewear products, and if Bright Moon lenses do not meet the corresponding requirements, the optical store may choose not to sell them.

It should be emphasized that the above is only one of the possible reasons, and the specific reasons need to be determined on a case-by-case basis. If you have a need for Bright Moon lenses, you can consult a professional optician or manufacturer to find out if there are lenses**.

Opticians are an important part of the eyewear industry, providing consumers with a variety of eyewear products, including frames, lenses, and accessories for glasses, among others.

However, there are times when an optician will refuse to sell certain spectacle lenses, such as Bright Moon lenses.

So, why don't optical stores sell moon lenses?

First of all, the ** of the bright moon lens is much higher than that of ordinary lenses, and their ** is also constantly **.

As a result, opticians may think that selling Moon lenses may affect their profits, so they may refuse to sell Moon lenses.

Secondly, the quality of Bright Moon lenses is also much higher than that of ordinary lenses, their quality is more stable, and they are more durable.

However, due to the relatively high ** of Bright Moon lenses, many consumers may not be willing to spend so much money to buy Bright Moon lenses, so optical stores may refuse to sell Bright Moon lenses.

In addition, the ** amount of bright moon lenses is also much less than that of ordinary lenses, and their ** amount is also constantly decreasing.

Therefore, opticians may think that selling Bright Moon lenses may affect their ** volume, so they may refuse to sell Bright Moon lenses.

In short, there are many reasons why optical stores do not sell Bright Moon lenses, the main reason is that the ** of Bright Moon lenses is much higher than ordinary lenses, and their ** amount is much less than that of ordinary lenses.

Therefore, the optical store may refuse to sell the bright moon lenses, and fight Fengheng to protect their own interests.

The bright moon lens is good in quality. There is a fog display anti-counterfeiting code on the bright moon lens. Due to different versions, the anti-counterfeiting code is also different.

There will be an anti-counterfeiting logo on the surface of the bright moon lens, which is in the form of English + numbers; However, if there is astigmatism, the anti-counterfeiting label may be ground off; In addition, the Bright Moon lens will have an original packaging bag, and the packaging bag will have the original prescription of the glassholder and the name of the lens purchased.

Mingyue lens is a brand of Shanghai Mingyue glasses.

Lens Material: 1 71kr Resin Material: It is a new lens material jointly developed by Mingyue Gaocheng Lens and South Korea's KOC based on cyclosulfide resin, which has the characteristics of high refractive index, high light transmittance and high Abbe number, which can reduce the thick dispersion of the lens, reduce the quality of the lens, and make the lens more pure and translucent, and it is not easy to disperse rainbow lines.

Because there are labor costs and service fees, in fact, the cost of glasses is not high, and the cost of the starring role is labor costs such as inspection services.

Although the cost of lenses is cheap, when consumers go to get glasses, the store has already added their operating costs such as rent and clerk wages to consumers, so when consumers get glasses, its actual cost may be many times higher.

Because although the cost of spectacle lenses is very low, there are many links in the middle, such as charging advertising fees, which requires manufacturers to spend huge sums of money to hire celebrities to do publicity. These funds need to be added to the cost. Therefore, the spectacle lenses are naturally **high.

Because the glasses we finally got were not only the spectacle lenses, but also the labor costs, processing costs, transportation costs, etc. of the optical store, and we also needed to measure our eyesight before we went to get glasses, and we also needed to bear a certain cost for using a machine to measure our eyesight, as well as the cost of eye frames.

Because consumers do not understand the cost of lenses for Mingyue glasses, and for consumers, glasses are just needed, so they can only listen to the unilateral introduction of the teller and spend a high price to buy glasses with very low cost.

Labor, rent, water and electricity, transportation costs, value-added tax, consumption tax and other expenses will be mixed in the final calculation of the consumer's head, the lens is just a part, you buy a complete commodity, we spend money to buy what we will not do.

In addition to the cost of making spectacle lenses, there are also costs such as rent, shop assistant's salary, and paying taxes, which are calculated by these merchants in the selling price, so they become very expensive when they are purchased.

Part of the reason for the big gap between the physical stores is that the goods she sells include the external conditions of the store's labor costs, water and electricity costs, and rent, which will increase the quality of the goods.

Main information: Shanghai Mingyue Glasses **** is a platform service provider for the whole industry chain of optometry led by lenses, spanning optometry, materials science, medicine, industrial pie manufacturing and other fields. Relying on the industry's leading R&D and manufacturing strength, it has established a product line from various types of dust difference refractive index to ready-made films, customized pieces in the garage, progressive multi-focus, color-changing films, and large base bend dyeing films.

For 6 consecutive years, the sales volume has ranked first in the country, and the distribution network has exceeded 20,000, and it has been exported to 50 countries and regions such as the Americas and Europe. Mingyue is also the only company in the global lens field that has a full chain of R&D, raw materials, molds, production, distribution and branding, and has exclusive innovative technologies and products such as super tough, PMC, etc.

It has also developed innovative businesses such as Pedi myopia sunglasses, Xuanjing cut edge diamond glasses, frame crowdfunding, education and training based on the interconnected history and grinding network industry, and marketing drainage, and is currently the only large-scale national brand in the domestic lens industry. It was selected as the first batch of green manufacturing demonstration units in 2017 recognized by the Ministry of Industry and Information Technology of the People's Republic of China, and was awarded the "Green Factory".