How to do a good job of holiday fun marketing? Traditional Festive Marketing Strategy?

1) Marketing has to be "anti-thinking".

2) Propaganda channels are covered with sand and alchemy.

3) Marketing should strengthen the experience.

Using traditional thinking to formulate a marketing plan is difficult to repurchase the product brand and truly bring communication to the brand. I've read an article about holiday marketing in the spoon classroom before, which talks about some strategies that can be used as a reference:

1. Marketing must have an "anti-thinking" strategy, and it is difficult to attract consumers by formulating marketing activities according to traditional thinking. For example, everyone will think of eating dumplings on the winter solstice, and the traditional thinking of buying rice is that I promote dumplings today, and the "anti-thinking" is how to let consumers choose to eat at your restaurant through interesting and funny marketing activities under the premise of changing their habits.

2. Cross-border topic marketing. It is necessary to grasp the topic of marketing and let yourself have a unique topic positioning. For example, Hey Tea, which is also Valentine's Day, chose to cross Durex, launched the Qixi Festival Special**, and through the marketing campaign of "Walking the Magpie Bridge for Love", it is both creative and communicative enough, and it stands out from many competitors at once.

3. You can use the technique of repetitive marketing to repeatedly appear in the field of vision of consumers. Memories are deep, the more times you repeat them, the deeper your memory will be, for example, if you listen to a song every week, it will feel unfamiliar at first, but you will basically be able to sing it after a week. Brands need this kind of repetition to make consumers remember the restaurant and generate repeat purchases.

Festival marketing can bring users closer to the emotional core of the brand, promote traditional Chinese culture, publicize traditional festivals, increase the holiday time of traditional festivals, increase the publicity of traditional festivals, and encourage cultural programs and folk art of traditional festivals.

Therefore, we should be good at planning some timely topics or activities to stimulate the psychology of consumer interaction.

1. Barbecue. Barbecue is a popular way to get together nowadays. It's just that everyone is barbecing together. The purpose is to add to the atmosphere. At the same time, you can also feel a kind of New Year's atmosphere.

2. Let's watch a movie together.

With the development of our national films. More and more Chinese New Year films with very good appeal are broadcast. During the Chinese New Year, we can watch the New Year's film after watching the Spring Festival Gala. In this way, it not only increases the program, but also conforms to the trend of the times.

3. Hold some activities.

Holding an event within the home is relatively difficult. For example, some activities such as mountain climbing and playing ball. It is also an opportunity to relax for those who have been working outside for a long time. At the same time, it also strengthens the unity within the family.

Fourth, make delicious food together.

There is an old saying that "the people live on food". We can make zongzi, dumplings, fried oil horns and so on together. Whether it was in the past or now, we have a lot of food for the New Year, and we are not sloppy.

Fifth, set off fireworks huts.

In the past, when we celebrated the New Year, there were no fireworks that were not called the New Year, and fireworks could reflect our fun of the New Year. So you can buy some fireworks during the Chinese New Year. If it's in the city, don't want it.

Sixth, put **.

The so-called ** is not to put the current popular ** but the old songs of the past, and at the same time to have the current pop **. Through **oldies and Heng quietly popular**, the oldies are not out of touch with the times while creating the atmosphere of the New Year.

7. Prepare a list of New Year's goods, and let children participate in the process of writing a list and buying New Year's goods. Take your child shopping and let him choose his favorite clothes as new clothes for the New Year.

Finally, we have always insisted on having Chinese New Year's Eve dinner at home, and we have never gone out to book a restaurant for so many years. The family is at home, busy for several hours, and it may only take 1 hour to eat, and after the meal, they have to clean and wash the dishes.

However, this process of preparing at home can give a sense of participation and harvest that cannot be felt at a restaurant for Chinese New Year's Eve.