What should be done for press release promotion optimization

1. Choose the right advertorial platform.

The general news and financial channels are more popular, and corporate press releases do not exclude this, but for special industries, it is necessary to do analysis, if electronic products such as mobile phones and computers can send science and technology channels, cosmetics and other beauty products can be sent to women, shopping channels, flooring, plumbing, etc. The restrictions are so strict that the opportunity for dissemination will be lost, ** When planning the content of the channel, the content will also be filtered according to the topics that the target audience cares about, which happens to be the intersection of the two.

Second, the choice of **.

After determining the scope to be promoted, it is necessary to choose the appropriate ** to publish the advertorial. The trick is that there are a few things to pay attention to when choosing:

1) The geographical scope of the company's target customers.

2) The industry in which the enterprise is located.

3) The advantages and characteristics of the **.

4) Give it a small weight.

3. Choose how many to publish according to your needs.

For example, for customers who do keyword bidding, as long as the keyword optimization of the article is done, an article can be published 2-5, and the time generally kept on the home page is about 8-48 hours, like the ordinary manuscript is published more than 25 as well, which can improve the reading range and the weight of the news, so important manuscripts, it is recommended to take 50-100 as well, so the number of ** published is enough, It can become a hot news and increase the number of readers.

When it comes to news sources, many people may not know what they are? The news source is the source of news marketing communication, which has a certain authority and credibility. Generally, it is searched in the news channel of the search engine, and the news that can be displayed is the news source.

Want to know how to promote your newsfeed? First of all, we have to understand which ** are news sources? This is actually not difficult, you can observe the news released by others, use its link to query directly in the news column, if there is an inclusion, it proves that it is a news source, if not, it is not.

Knowing what a news feed is, the next thing is easy to do, just go to a news marketing company and ask them to give you advice, filter some news sources that fit your industry**, and then publish them.

The news source ** has been found and released, does it mean that it is fine? Wrong! And the most important thing is to look at the inclusion, if the news is included in the real spread, if not included then the effect will definitely be greatly reduced.

How to do newsfeed promotion? Another point is to look at keywords, generally when searching for keywords, it will appear in the latest relevant place on the homepage, and the keywords in this place rank quickly, so they are used by many companies, and the competition is relatively large.

Shimmer micro brand.

3.Maintain the originality of your content.

4.Promotion of news hyperlinks.

Generally speaking, for enterprises, there will be some official news release platforms, which can also help press releases to be released and promoted by promoting news hyperlinks.

5.Ensure the timeliness of news releases.

There is no doubt about the effect of news marketing, but news marketing is broad and profound, and it is not easy to give full play to the effect of news marketing. Here are a few key points of news marketing for your reference.

1. Content is king, and the quality of press releases is real.

Many companies don't pay attention to the quality of press releases, and publish press releases with just a few words to bring out a brand.

In fact, the quality of the press release is very important. It can reflect the benefits of the company's products and brands.

At the same time, it is also a great opportunity to get closer to consumers. How can we easily miss it? The article is conveyed to customers and listeners in a subtle way.

The title of your press release should be between 16-20 words, because 16-20 words will make the best impression when readers knock your article away from the page.

The number of words should be controlled between 500-1500 words, too few words can not convey enough information, too many words can easily lead to reading fatigue of readers, unless a dry article like this article can take up enough space to express.

2. **For the emperor, **choose to be cautious.

Our press release is to promote the positive image of the industry and show the strong strength of the enterprise, and it is recommended that the publishing platform should be as popular as possible, and the publishing ** and section should correspond to the industry.

However, the specifics can be made according to the budget and promotion arrangement.

3. Channel diffusion and enhanced effect.

A high-quality content of the news, through the high-quality ** after the spread can get a good publicity effect, but there are also some network delivery channels that can amplify this effect again, these channels can be divided into four types:

2. Forum platform: Tieba, Maopu, Tianya Forum, Comprehensive Forum, Vertical Forum, etc.

Generally speaking, when implementing news marketing, we will pay attention to a search to receive liquid records, but more important than search inclusion is search optimization, and the more difficult is search optimization. Through the optimization of articles, the effect of keyword search on the home page can be realized, so as to greatly improve the communication effect brought by news marketing, especially for the optimization of hot words in the industry, so that some enterprises can not get the display of core words. Through news dissemination, they can get a certain amount of display on the search homepage, and the ** rate naturally increases.

First, the choice of ** is very important.

No matter how well the content of the manuscript is written, if the ** published is some unknown **, the manuscript is equivalent to a waste. Therefore, when choosing to publish, enterprises should not only look at the release and ignore the quality, the reason why it is expensive is expensive, and the reason why it is cheap is cheap, the impact of a manuscript published on an unknown website and published on an authoritative portal is completely different, although the unknown **publication is much lower. If the enterprise marketer does not know how to choose**, does not know which manuscript is more suitable, can consult the customer service staff of Zuodun Network, Lianjin Media will recommend the authoritative network chain with good inclusion and fast publication to the enterprise according to the content of the manuscript.

If the planner and writer of the manuscript understands SEO and first integrates SEO awareness in the planning stage of the manuscript, such a manuscript has a higher chance of being displayed in search engines. If the writer is proficient in SEO and does a good job of content optimization for certain keywords in advance, the manuscript is likely to gain search rankings for a period of time. It is understood that most netizens get the information they want through search engines, because they are purposeful to find information, so the quality of readers of press releases is also relatively high, and they can use search engines to disseminate, and news marketing will be twice the result with half the effort.