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Pay attention to the following issues when writing a press release:
1. Clarify the three elements of journalism.
Six elements: including: "five Ws":
"A h": how, that is, time, place, person, cause, process, and result of the event.
Defining the six elements has three major effects on journalistic work:
First, it helps reporters to quickly get to the bottom of every fact when they are covering the news.
Third, the essence of the news genre that helps to understand is leaked.
2. Grasp the characteristics of news.
General characteristics: Position: Clear-cut point of view.
Content: Authentic and concrete.
Response: Prompt and timely.
Language: concise and precise.
Four characteristics: authentic, fresh, concise and profound.
There are two basic characteristics that are innate: one is truthfulness and the other is freshness, which extends the requirement of prompt and timely news reporting. These two points are the most basic and core laws of journalism.
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Message. The news generally reports that the facts are relatively simple, highlighting the freshest and most important facts, the text is concise, and the timeliness is the strongest. Messages are generally divided into five parts: title, introduction, body, background, and epilogue.
Communication. Communication is a news genre that reports objective facts or typical people in more detail and vividly than news, and it mainly uses narrative and description, and uses argumentative, lyrical and rhetorical expressions to report influential people, events, work experience and local customs in real life in a timely manner.
News Feature. News feature is an important genre of Lingyuan that is expressive in the news genre, with description as the main technique, "reproduce" news events, news figures "moment" visual report, it grasps news events, news figures some important scenes, or one or two fragments with special significance, with descriptive techniques to give a concentrated and prominent portrayal, the characteristic real people and real things "magnify" and "reproduce" in front of readers, leaving a deep and distinct impression on people, so that people feel as if they are there, such as seeing their people, As if you heard it.
Press Interviews. A news interview is a report written by a reporter after selecting the interview subject in advance and conducting a special on-site visit to a specific person, style, event and scenery.
News Reviews. News commentary is a kind of article that puts forward certain views and opinions on the latest news, and is a kind of political system that makes explanatory arguments and reasoning on current news events and major issues of universal significance, and has a clear pertinence and guidance, and is a general term for various forms of commentary in the news media.
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Tips for press release distribution.
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