The current development status and analysis of high speed rail advertising?

Huatie Media has the most advanced train resources covering all high-speed rail EMUs arriving in cities across the country, including high-speed rail EMU planes, audio broadcasting, etc., as well as general-speed trains that cater to the sinking needs of the market. The line resources are deep in the north and south, across the east and west, and fully covered.

First-, second-, third-, and fourth-tier cities will form a full-road network layout with the northern, upper, Guangzhou, and Shenzhen as the core, covering the Yangtze River Delta, Pearl River Delta, Bohai Rim, Chengdu-Chongqing, and urban agglomerations in the middle and lower reaches of the Yangtze River.

On the basis of building a national network, China Railway Media fully stationed in Guangzhou South Railway Station, Changsha South Railway Station, Fuzhou South Railway Station, Harbin Station, Changchun Double Station, Qingdao North Railway Station, Xi'an North Railway Station, Chongqing West Railway Station, Zhengzhou East Railway Station, Xuzhou East Railway Station, Chengdu East Railway Station and other national core high-speed rail stations in 2017, and has successively strategic cooperation with major mainstream aviation business units, which not only forms a high-speed rail platform integrating cars and stations, but also opens a new era of large-scale transportation marketing.

High-speed rail advertising has the advantages of wide coverage, accurate positioning, strong brand influence, long-lasting advertising effect, large creative space and data support. Here are a few of the main advantages of spreading easy-to-summarize high-speed rail advertising:

Wide coverage: The high-speed rail network covers all parts of the country and is able to spread advertising messages to a wide range of audiences. High-speed rail advertising can quickly reach a large number of potential consumers of Zuliang and improve brand awareness and influence.

Precise targeting: High-speed rail ads can be accurately targeted according to the characteristics of the target audience. By placing ads at specific stops, trains, or carriages, you can better engage your target customers.

In addition, high-speed rail advertisements can also be placed according to time periods, seasons and other factors to improve advertising effectiveness.

Strong brand influence: As a high-end and high-quality medium, high-speed rail advertising can enhance the brand image and shape the brand influence. High-speed rail advertisements are usually placed in an elegant and elegant environment, which makes the ads easier to attract the attention of the audience and enhance brand memory.

Long-lasting advertising effect: High-speed rail advertising has a long delivery period and can continue to influence the audience. The longer an ad is displayed on the high-speed train, the greater the impact on the audience, which is conducive to building brand loyalty and increasing sales.

Large creative space: High-speed rail advertising has a rich creative space, which can attract audiences through various forms of advertising design. For example, the inside and outside of the carriage, the seat back, the window sticker, etc. are all places where advertising creativity can be carried out, which can attract the attention of passengers and improve the advertising effect.

Data support: High-speed rail ads usually have detailed data analysis, which can be adjusted and optimized in real time according to the advertising effect. By analyzing the behavior and preferences of your audience, you can develop more accurate marketing strategies and improve the effectiveness of your advertising.

High-speed rail advertisements have the following:1. The heart starts from Chengdu and Chongqing, and the dream flies with the high-speed rail.

2. Take the high-speed rail quickly and enjoy Chengdu-Chongqing slowly.

3. Chengdu-Chongqing high-speed railway, shorten the distance and deepen love.

4. Hand in hand with Chengdu-Chongqing Road, high-speed rail.

5. The two cities are one family, and the high-speed rail is heart-to-heart.

6. Take you to appreciate the beauty of "Chengdu-Chongqing" falling geese.

7. Chengdu-Chongqing high-speed railway, comfortable and fast.

8. Hangzhou-Huang Scenic Line, Ecological High-speed Rail Tour.

9. Chengdu-Chongqing high-speed railway, high friendship and friendship.

1. The Chengdu-Chongqing family is reunited.

11. The heart moves with the rhythm of the high-speed railway, and the dream sets sail from Chengdu and Chongqing.

12. The high-speed rail is affectionate, and Chengdu and Chongqing are close to each other.

13. Chengdu-Chongqing high-speed railway, waiting for you.

High-speed rail is divided into trains and stations. The train has pillows, table stickers, posters, titles, etc.; The platform has a lamp box, LED screen, brand pillars, hanging flags, etc. In the view of Boda high-speed rail media, if you want to enhance the brand influence and improve the delayed cavity rate of the transferee, you must choose the first form according to the characteristics of your own enterprise or product, as well as the division of people and regional characteristics!

In fact, each advertisement has its own advantages and disadvantages, mainly to see whether the product is suitable for the high-speed rail on the ** to promote the advantages of high-speed rail is very obvious, first of all, the high-speed rail itself is a symbol of the brand, the prime minister mentioned at the meeting, high-speed rail is China's business card, is a product with Chinese characteristics.

Since he is a kind of brand symbol in his own right, what kind of effect does advertising on high-speed rail have? What kind of role can it play, in fact, a lot of data is pale and weak, mainly depending on whether their products are suitable for a certain **.

There is a need for a private message to me in this regard.

The emergence and development of China's high-speed rail has not only injected new vitality into the transportation industry, but also brought huge business opportunities to many industries. Among them, the great benefit is the high-speed rail **, high-speed rail advertising quickly became the "new darling" of the advertising market as soon as it appeared, the advantages are very obvious, and the development potential is self-evident.

It can be said that the current trend of high-speed rail advertising development is very good, and in recent years, the phenomenon of advertising market share diversion is very obvious, part of which comes from aviation and part of which comes from TV. It is reported that the well-known pharmaceutical brand crack originally focused on the TV platform, but due to the serious diversion of the TV audience now, if you want to win several satellite TV platforms with extremely high ratings, you need to invest huge costs, so the crack will be originally used for TV delivery of 10 million expenses on the high-speed rail platform, with the cold season for phased delivery, the effect exceeds expectations.

High-speed rail advertising is entering the mainstream of the public in a positive state, reshaping the first pattern. With the rapid development of high-speed rail, high-speed rail advertising has become an important resource for many advertising companies to compete for, because high-speed rail advertising has surpassed the traditional outdoor, and has become the mainstream of the form of "tall" but very common influence. And advertisers can accurately cover the target population of high-speed rail through such a powerful platform LED digital placement at the national high-speed rail hub site, which can quickly achieve large-scale coverage nationwide and effectively enhance the national awareness and influence of the brand.