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The most troublesome thing about SEM hosting is that the account effect is poor, SEM promotion has no effect, in fact, the bidding is about the details of the operation, SEM bidding has no good effect, often because of some step problems that lead to the later bidding work is difficult.
If you want to do a good job of SEM hosting, the following points must be done well:
1. Business preparation before operation.
SEM bidding is based on keywords, and it is necessary to know the main business of the product by reasonably setting the keyword display to do SEM bidding, so that the keywords can be set more accurately.
2. Plan settings.
A good bidder must be able to plan the account, a good account setting should include the precise region and time period settings, as well as the account materials, etc., the plan setting is planned, for the later account maintenance work is very convenient.
The keywords corresponding to different businesses are different, and the matching mode is also different, and the traffic brought by the wrong matching mode is also more miscellaneous, and the possibility of intending customers is also lower. After setting up a suitable matching mode, you should also pay attention to adding negative keywords, so that the customer traffic will be more accurate and lead to conversions.
Some keywords have very few impressions and clicks per day, so the quality of such keywords will be relatively low, so these words can be processed for some time, can be placed in a separate unit, for valuable keywords can be deleted directly, these keywords may affect the quality of the overall account, if directly deleted can ensure that the quality of an account or planning unit will not be very low.
5. Data monitoring and analysis.
Data analysis is very important when it comes to bidding. Through the monitoring data, the account can be better optimized in all aspects, and a performance table should be made every week and month during operation, which should clearly reflect the number of clicks, impressions, click-through rate, and conversion rate. After comparing with last week, last month, and the same period last year, it is clear whether the delivery is effective, how to adjust each time to bring better results, and also help to effectively control the cost of bidding delivery.
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4. Manage bidding;
5. Optimize the content;
6. Determine the standard;
8. Report the results of standard evaluation.
So if you want to know which one is good, it's best to know the process and precautions yourself, and then review the hosting effect, and put forward the requirements for budget and conversion rate! Then look around!
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Bid for hosting services:
1. Optimize the account structure2. Creative writing3. Landing page and display URL, adjust bids7. The setting of negative wordsThe above is an introduction to the services of bidding hosting companies, I hope it will be helpful to you.
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What are the criteria for a good SEM hosting service?
In the account trust construction stage, it is necessary to have a clear structure for the account, and the ballpoint pen marketing planning studio that I have cooperated with before has put forward five logics for account construction: product logic, regional logic, brand logic, part-of-speech logic, and time period logic.
A good account structure is the basis for account optimization, and it can also save a lot of time for account adjustment, and there are many analysis methods involved in account optimization, but most of them are inseparable from the analysis tool of search promotion effect conversion funnel: display, click, visit, consultation, and store.
Each level generates a corresponding customer churn, and reducing customer churn at each level and expanding the traffic at the previous level is the core optimization idea of this analysis tool.
One. Why do you need to do SEM bidding?
The competition between enterprises is becoming more and more fierce, and bidding is a channel for enterprise network marketing. The advertising ranking of the auction is high, so that the enterprise has a good display, which can not only quickly obtain traffic and bring benefits, but also demonstrates the strength of the enterprise and improves the influence of the enterprise. So that's one of the reasons why a lot of businesses are doing it now. >>>More
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How to make a difference in bid hosting.
Bidding hosting is a new marketing model, and it is also the opening stone and lifesaver for many enterprises. So if you want to make money in this way, it is the right choice, but how to do it to make the effect more significant? Today we will take stock. >>>More
What enterprises need is the output that can bring performance after bidding input, which is the most fundamental purpose. If the auction custodian only optimizes for the bidding account, it can improve the key indicators such as click-through rate, clicks**, impressions, etc. But does doing so lead to an increase in performance? >>>More