What should major online companies pay attention to in their campus promotion channels? What s a goo

The promotion channel of the campus depends on what is promoted, if it is closely related to the students or the number of views, the number of views and other aspects, there are still more students on the campus, and this can be built. It mainly depends on the product itself, some are suitable for campus promotion, and some may not be suitable.

Nowadays, when many companies and brands do campus promotion, they are not limited to sending some sheets, posting some posters, or doing a roadshow, and then posting some Weibo or Moments, which are more traditional and outdated ways. More companies like to actually do activities that can interact with students, giving students the opportunity and way to experience and perceive. One or several schools will be selected to carry out offline activities for publicity, and then combined with online channels for a wide range of publicity and promotion, which can be Weibo, Moments or Moments, or live broadcast for publicity, these new ways of playing are more and more accepted and respected by enterprises, because students love to participate in such activities, and the publicity is greater.

Moreover, now that campus activities are becoming more and more colorful, students themselves are very good at playing, so enterprises or brands can choose several university activities for brand naming or implantation, which is a good choice.

The channels that can be promoted on campus are mainly divided into online and offline.

Offline promotion methods: DM single page, frame, table sticker, sports field fence, etc.

The point to note is nothing more than to find a reliable partner. If you go directly to the student, there will be a lot of pressure to communicate, and the feedback will be slow. Professional people do professional things! The overall packaging is more efficient with third-party cooperation.

If you can get the school to intervene, it will get twice the result with half the effort == For example, let the teacher inform the students in each class to pay attention to this **, the premise is to convince the school leaders.

Now the most convenient way to promote is to pass the bridge through WeChat, you can contact the manager of the school's popular WeChat platform to help you publicize; Pulling banners and sticking posters is also a common way.

You can also provide students with practical materials (such as notebooks) and write ** on them by soliciting sponsorship.

Generally, there will be brochures and flyers, which are relatively simple, as well as advertorial promotion and word-of-mouth promotion.

First of all, you need to understand your product positioning, whether it is mainly for traffic or branding.

The basic ways of campus promotion are as follows:

Offline promotion: stalls, flyers, posters, banners, sweeping buildings, etc.

The basic ways of campus promotion are as follows:

Offline promotion: stalls, flyers, posters, banners, sweeping buildings, etc.

It is recommended to cooperate with clubs for campus promotion, and clubs have a good understanding of the basic situation of the school.

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