What are the benefits of registering a trademark in Japan?

1. It is faster to open up the Japanese market, and it can also prevent various disputes after the trademark is preemptively registered in Japan.

2. If the registration of a Japanese trademark is successful, it can be regarded as a beneficial intangible asset.

3. It can improve the product addition of domestic enterprises and facilitate the creation of an international brand image.

There are three main advantages of trademark registration in Japan, Xiaoyi will introduce it to you today, if you still have any questions, you can continue to consult me, looking forward to getting you

1. Good international reputation.

Japan's small land area, lack of natural resources, and lack of natural raw materials for its products make it difficult to rely on labor-intensive industries for development. Therefore, Japan vigorously supports professional-intensive industries (including processing services, high-tech manufacturing, software industry and biomedical industry, etc.), so that Japan's output products obtain higher added value, and also carve a natural impression of high-end products in the hearts of consumers;

2. Break through the best barriers.

Since the Meiji Restoration, Japan has been copying the Western economic development model and successfully entered the traditional industrial power system. After World War II, it was dependent on Britain and the United States and obtained rare economic development opportunities, so it has always been friendly with Western countries, and Japanese products are also widely popular in the Western world. After Chinese merchants register Japanese trademarks, they can effectively break through the best barriers set up by European and American countries against China, and achieve twice the result with half the effort in the promotion of European and American consumer markets.

3. Brand protection.

As a traditional processing and manufacturing power, Japan has traditional advantages in the design and manufacture of goods, and the current international trademark protection guidelines apply for protection in one country, so the necessary preparations for trademark protection before goods enter the Japanese consumer market can effectively avoid intellectual property disputes such as trademark infringement and avoid unnecessary trouble.

From the point of view of establishing an international image and value-added space:

Although Japan's agriculture is relatively lagging behind due to land area limitations, it relies on imports; However, Japan's daily chemical products, animation industry, electronic products industry, and automobile manufacturing industry are all exported to the world and are well-known all over the world; Registering a Japanese trademark helps to establish an international brand image and increase the commercial value and added value of products;

From the perspective of market share in Japan:

The first exchanges between China and Japan not only promote the exchanges between the two countries, but also drive the progress of the industry of both sides, the Japanese trademark has a great help for the company's future development and development of the Japanese market, and helps the company to integrate into the Japanese economic system more quickly, and occupy a place in the Japanese economic system in advance;

From the point of view of time cost and risk assessment:

As of 2018, the number of trademark applications accepted in China has grown at a rate of 20% to 30% per year, and is increasing year by year. Missing a trademark may affect the development of the entire enterprise;

From the point of view of the intangible benefits generated:

Japanese products are relatively highly recognized, in people's minds have long established a preconceived notion, just like the rigor of Germany, the romance of France, the freedom of the United States, the practicality of Japanese products is the label of Japan, the application for registration of Japanese trademarks not only helps to enhance the image of domestic enterprises, at the same time, it is also a huge intangible asset, the benefits of which are immeasurable, and also play a most important role in reducing the cost of brand marketing.

1.Japanese companies or products have a good corporate image, and have advantages in building corporate brands and winning sales markets.

2.Registering a company in Japan is convenient for opening up the Japanese market. Japan's relatively developed economic development, excellent infrastructure construction, and perfect legal norms have presented a unique natural environment for business services for industrialists.

Nowadays, many people will choose to register a Japanese trademark, what are the benefits of registering a Japanese trademark? This starts with a few points. First of all, Japanese trademarks have a good reputation and reputation in the world.

Secondly, it is easier to obtain the recognition of Western countries by registering a Japanese trademark, and it can quickly obtain international recognition of the trademark and open up the world. Finally, improve the competitiveness of your brand.

First, the Japanese trademark has a good reputation

In daily life, when people buy goods, when faced with similar products at the same price, many people will prefer to choose products with Japanese trademarks. Because the quality of Japanese products has a good reputation around the world, consumers are more willing to buy Japanese products. If a Japanese trademark is registered, it will invisibly add the attribute of reliable quality to the brand.

Second, it is easier to open up foreign markets

Japan is now practicing the Western economic model, under which Japan has obtained relatively good economic development opportunities. Japan has always had good relations with Western countries, and Japanese products are also very popular in the West. Therefore, the registration of a Japanese trademark will allow the trademark to be recognized in Western countries more quickly, thereby increasing the degree of recognition.

3. Improve the competitive advantage of the brand

There are many aspects to a brand's competitive advantage, some of which come from the objective environment, and some of which are due to the brand itself. The recognition of Japanese trademarks in Western countries and even in the world is relatively high, and the registration of Japanese trademarks can invisibly improve the competitive advantage of the brand, which is conducive to the brand to obtain better credibility among other competing brands, so as to increase the competitiveness of the brand itself.

Although there are many advantages to registering a Japanese trademark, it is not easy to register a Japanese trademark, and it needs to go through a very complicated procedure and strict processing. If your brand is not very strong, even if you register a Japanese trademark, you will not be able to grow for a long time. It should be noted that if you want to register a Japanese trademark, you must find the right agency to handle all aspects, which will make the trademark registration much safer!

The advantage is that you have the right to register a trademark, and it is also protected by law, and it cannot be infringed upon by others, and it can also expand in the Japanese market, and it is also convenient to create an international brand, and it is also an intangible asset.

The advantage is that you can occupy a part of the market in advance, because Japanese TV has occupied a large number of markets in China, and if you register a Japanese trademark, you can also get a lot of profits, and it is more convenient to start other new businesses.

Registering a trademark in Japan can bring many advantages to enterprises, such as a good international reputation, breaking through the best barriers, brand protection, Japan as a traditional processing and manufacturing power, has traditional advantages in the design and manufacture of goods, and the current international trademark protection guidelines apply for protection for a country, so before the goods enter the Japanese consumer market, the necessary trademark protection preparations can effectively avoid trademark infringement and other intellectual property disputes, and avoid unnecessary trouble.

The first will be recognized by Japan, the second is convenient for opening up the market in Japan, the third is to prevent disputes after being preemptively registered, the fourth can be used as an intangible asset, and the fifth is to increase the added value of the product.

Nowadays, the economy of the world is constantly developing, and the exchanges between countries are becoming more frequent. Many companies have also registered some international trademarks to expand their popularity and business scope, so what are the advantages of cross-border merchants registering Japanese trademarks?

1. Import and export**.

Japan's lack of resources is therefore extremely dependent on imports, and the main import commodities are primary energy such as **, natural gas, food, raw materials, etc.; The main export commodities are automobiles, electrical appliances, general machinery, chemicals, etc. The main objects are Chinese mainland, the United States, ASEAN, South Korea, Taiwan, Hong Kong, Germany, etc., so many foreign trade companies need to register Japanese trademarks if they have business activities in Japan.

2. Settle in Japanese e-commerce.

Amazon's Japan site has the advantage of being close to China and low logistics costs, which can be reached in 24 hours by FBA logistics in Japan and by SF Express in 3-4 days. In addition, the cultural differences between China and Japan are smaller, and many festivals are similar to those in China, so it is possible to take advantage of these advantages to greatly increase sales on Prime Day.

3. Brand packaging.

As we all know, Japan's electronic and electrical industry and automobile manufacturing industry are highly developed, and they are highly well-known in the world, such as Sony, Panasonic, Canon, Sharp, Toshiba and other companies. Japan has a high reputation in consumer electronics, household appliances, automobiles, and pharmaceutical industries, especially Japanese cosmeceutical brands are well known in China, so Japanese brands can be packaged to enhance corporate image. Take this as a gimmick to play the purpose of brand packaging, enhance its own competitiveness, and stand out among its peers.

Trademark registration process in Japan.

Trademark search and application to the Japan Trademark and Patent Office.

Official acceptance: An electronic receipt document (notice of acceptance) that contains information about the subject of the application, the date of application, the application number, etc.

Official Examination Stage: Examination by an examiner from the Japan Trademark Office takes about 3-6 months.

Publicity period: If it successfully passes the official examination and enters the publicity period, any third party can raise an objection to the trademark during the publicity period.

Approval of registration: From application to issuance of registration certificate, it takes 8-12 months to go smoothly.

Mailing Certificate: Upon receipt of the certificate, we will arrange for it to be mailed immediately to ensure that the customer can quickly receive his or her Japanese trademark certificate.

The benefit of this will be that the company can also develop abroad, and it will also attract more people to invest in the company, and it will also make the company's income particularly high, attract a lot of people, and it can ensure the company's income.

In this way, you can form a competitive advantage, and in this way, you can also win more people's attention in the market, and you can also be affected by the brand effect, and then you can also increase the income of the enterprise.

Documents required to register a trademark in Japan.

1. The applicant's detailed identity information and the detailed address of the enterprise registration;

2. The design of the Japanese trademark;

3. The category and standard of the product or service applied for registration;

4. The specific product of the application for registered trademark.

1. Name and address of the applicant in both English and Chinese.

2. Goods or services.

3. Trademark drawings.

4. Applicant's identity document (the enterprise provides a scanned copy of the business license, no need to affix the official seal, and the natural person provides a scanned copy of the ID card).

5. Use of evidence.