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Anonymous users2024-02-07General explanation: Keywords are the words that your target customers search for, you must know what keywords buyers are searching for, and put these keywords in your title in order to attract the traffic of your target customers to the greatest extent;
The web generally understands:
The higher the search volume, the better the quality; When group titles, we can find words through n channels to build a huge keyword database; Channels for finding phrase titles: TOP200,000 word list (regularly updated), **leaderboard,**wind vane, search association words, search drop-down words, through train traffic analysis thesaurus, through train related word query, data cube industry hot word list, data cube keyword query on the whole network; When group titles, ** words + brand words + category words + attribute words + main words are generally used;
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Anonymous users2024-02-06Product titles have always been the key point of store drainage, and sellers can create high-quality titles to bring traffic to the store. Titles are not obtained by combining keywords alone, and it is necessary to understand the principle of combining titles. So what are the principles of headline combinations?
Let's take a look.
**The title is a combination of 60 characters, that is, 30 Chinese characters. Every keyword is an opportunity for buyers to search for our products, so when we make the title, we try to fill the 30 Chinese characters as much as possible to make the best use of the material.
We will find that there are no duplicate keywords in the title I make, and when we write the title, duplicate keywords will also cause a waste of title position. Duplicate keywords don't bring any use to the title, so everyone should be careful to avoid duplicate keywords when writing the title.
Moreover, it is best not to have spaces in the title, and everyone has mixed opinions about whether there should be spaces in the title. Some people think that adding spaces in the title can make it easier for buyers to read; Some people feel that spaces are also a waste of characters. There is also a small point, I found that there is the word free shipping in the title of many products in the vertical calendar, if your product shipping template is bread mailed, the system can automatically capture it, so there is no need to waste this one resource bit.
1. The best optimization is when the baby is on the shelves, if the seller needs to adjust the title from time to time, it is clear that it is not done well when the title is set.
2. The number of words in the product title is limited to 30 words (60 characters); The title of the product cannot exceed the number of words and cannot be expensed. Make sure that the characteristics of the baby fit the full 30 words, reasonably use all the characters that can be used, and try to absorb the baby's description.
3. Even if it is a well-ranked baby title, the product title of other merchants cannot be plagiarized directly. Since the weight of the baby in each store is different, if the title and the title of other products are different, the weight of the baby will be reduced. If it is a new Yu Sun product baby on the shelves, there will be no new product labels and special treatment after copying the title.
4. Today's advertising law used to rule that no limit words could be used, if these keywords were used, it was normal for the baby to be deleted, and bad luck might be fined, so this limit word was resolutely not used, otherwise it was easy to be fined, and the money earned in ** was not enough to compensate.
5. When the seller optimizes the title keyword, it is not only necessary to see whether the keyword can match the product, but also to see whether the keyword can match the product category set. If the product has 2 or more categories that can be set, then you need to weigh the traffic and the accuracy of the keywords.
Product titles must take time to design. If you really don't know how to write it, you can refer to the writing style of your competitors and lay out some long-tail words, so that you can see obvious results.
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