How to write the title of the advertorial, how to write the title of the advertorial

First of all, the content of the press release must meet the requirements, regardless of the quality of your soft text, and you must carefully read the column requirements and content attributes before publishing. If it's your own, you have to write something related to your, how to publish your own soft copy, how to set keywords, you have to configure it well in advance, and your published content must be relevant to your topic.

Thirdly, pay attention to grasp the timeliness when doing press release promotion, as a new ** operator must grasp the timeliness of new things, such soft language is attractive. Once you've mastered this, your soft text will work better. The earlier your article is, the more timely it will be and the better it will be included.

The earlier it is released and the faster it is updated, the sooner the engine will be collected. Then when people search for this title, the greater the chance that your article will be captured by search engines, the more likely your article will appear on the homepage, and the greater the chance that users will click on it, and you will achieve the desired publicity effect.

Finally, when promoting press releases, we must pay attention to the new advertising law and news management regulations, such as the content of the article should not involve some sensitive keywords, and do not put promotional words prohibited by the advertising law, which can easily make the article rejected, or the article will be deleted by the audit after it is published, so that the effect of publicity will be reduced.

Example: A view from a height of 150 meters in the capital.

Regardless of the text, take this title as an example, this title has three benefits:

1. Geographical positioning: The target group is located in Beijing on a large scale, and it is related to the scenery, and the crowd positioning is relatively accurate.

Therefore, the title of the article should meet several points: 1. It is relevant to you, so that readers feel that the article is closely related to themselves, and if they don't read it, they will miss something, people value things related to themselves, and the focus is on two aspects: related to my benefits; The title above is not enough in relation to my tags.

2 Arouse curiosity: Curiosity is what drives readers to keep reading So how to structure the plot needs to be paid attention to, use new concepts, use how, why, you know but may not know, the interests of the target group. Space limitations, not one by one, interested students refer to "Make Creativity More Sticky" or Weibo to see "Ye Xiaoyu Run", this is my teacher, haha although she doesn't remember me.

3. Manufacturing comparison: before and after comparison, normal abnormal comparison, target group + similar comparison.

4. Satisfying emotions: joy, anger and sorrow, and calling the feelings of different target groups.

1. Make good use of the word "free" in the titleThis routine must be known to many friends, there are many people in our country, and when they hear about paying, how far people run. But you have to say it's free, for example, the title says: The latest iphonex, get it for free, speed come!

2. Return to the normal titleWe have a student who makes ** products and writes the title like this: Running is the fatal killer of your gain weight! For our normal people's understanding, running is obviously okay, but why does this person say gain weight?

3. Hot spots, celebrities, and star effectsMaking good use of celebrities and hot spots can help our articles get a lot of reading, because hot spots come with traffic, just like the epidemic some time ago, many people will use [Zhong Nanshan] in the article to chase hot spots, and write in the title: Zhong Nanshan said, so that you will live a long life.

Advertorials are a means of publicity, and the naming of the comma is also crucial. A good headline can catch the reader's eye and increase click-through rates. So, how to come up with a good advertorial title?

Here are a few suggestions:

Keep it short and to the point: Keep the title simple and not too verbose. In general, headlines should not exceed 15 words in length.

The above are a few suggestions for a good advertorial title, I hope it will help you!

The title is the eye of the article, a good title can play the finishing touch, can attract readers to read, and do advertorial marketing, how to make the title more attractive is the key to the click-through rate of the advertorial, but how to make your advertorial title more attractive, you might as well take a look at the following points:

1.The title of the advertorial should be concise and to the point.

Advertorial titles are generally relatively short, most of them roughly summarize the content of the entire article, and accurate titles can make readers know at a glance what the article wants to express, saving readers' time.

2.Interrogative title writing.

The interrogative advertorial title is also the most common kind of title, and the form of the advertorial title is mostly analyzed from the user's point of view, which is equivalent to helping the user ask questions, and it is easy to have a mental collision with the reader.

3.Suspenseful title writing.

This kind of title is often the easiest to attract users to click and browse, by adding attractive words to make the title more attractive, so that users have their own needs in seeing the title, and psychologically produce a desire for knowledge, which has a great attraction to some readers with strong curiosity.

4.Narrative titles.

Narrative advertorial title refers to the main and freshest facts in the advertorial directly written, without more description, which can attract readers to the title of the advertorial. Narrative advertorial titles can make readers interested in reading the advertorial before reading the text. However, this kind of title writing requires that the author needs to have a certain writing ability.

5.News-style headline writing.

People watch the news every day, right? For news headlines, I always feel that the most important skill is to hit the nail on the head and completely summarize the key points of the content in one sentence. And the news can also be said to be the most authoritative.

Then when writing a promotion advertorial, you can also make your advertorial a little more authoritative. You can learn from the style of news, the main four parts of the general news are composed of the title, the guide, the main body, and the end, of which the title occupies the most important significance, after all, the news can not be made up nonsense, so when writing the title of the promotion advertorial, it also needs to be combined with a certain reality, if the article is not right, the negative effect is greater. It is not advisable to covet a temporary click-through rate, and advertorials need to be long-term, so the title must be realistic.

Hello, hello, about how to choose the title of the advertorial, I understand it myself:

Clause. 1. Choose according to the content of your article;

Clause. 2. Choose according to the purpose for which you wrote this advertorial; Rubber base.

Clause. 3. Choose according to the traffic of popular content.

The above is my reply, thank you.

1. Create an attractive article title

For users, clicking on an article on their mobile phone, the title is very important, the first is to overcome the problem of slow network speed to open the article, the second is the traffic problem, and the last is whether the article can bring value, even if it is just a smile, at least it is entertaining. So how do you make a good headline?

1.Titles have a story: everyone likes to listen to stories, and stories associated with brands are easy to bring products and people closer. For example, if you're making cosmetics, the title could read: Cinderella became the ultimate secret of white Fumei overnight.

2.The title is emotional: people have seven emotions and six desires, and the emotions involving certain aspects of the user in the title are often easy to infect people. For example: xx, you make me cry. xx can be a product, it can be a person)

3.The title is gossip-like: everyone has a curious cat living in their heart, they keep their own secrets, but they are curious about other people's secrets, especially for celebrities, because gossip between celebrities is more topical.

For example, some time ago, the spring hail was very popular "Bingchen Love" of "We".

6.The title is shareable: for example, the above five articles are shared, and there is a kind of title that makes people unhappy, it has a mass nature, and it speaks the voice of the majority. For example: Are there really a lot of poor people in China?

It should be noted that in addition to being attractive, the title must also be consistent with the meaning expressed by the content.

In this era when content is king, the influence of Yin Dasun content is far beyond our imagination, and how to write novel content to attract the eyes of users is a problem faced by many businesses and enterprises when doing marketing promotion.

And there will be a market for demand, in order to meet the needs of business enterprises, a variety of soft text ** companies came into being, considering the professionalism, many businesses and enterprises are also willing to find this kind of soft text ** agency to write soft articles.

However, in terms of Jin Suitui, not all advertorial companies can write high-quality and professional advertorials. Generally speaking, examining whether a company is professional can be carried out from the following three aspects.

1. Operational qualification and establishment time.

This is the first thing we should look at when looking for a good advertorial** agency. Specifically, business qualifications include whether the company's business license is complete and whether it meets the operational standards, in addition, the company's establishment time is also a factor to consider, generally speaking, the longer the company has been established, the more professional and writing skills the copywriting team will have.

Moreover, we can judge the strength of the long-established advertorial ** company according to its customer evaluation, and the advertorial outsourcing company with a good reputation is naturally more trustworthy. Stove chain.

2. Write promotion plans and promotion channels.

Professional, high-quality advertorial agencies will generally provide professional copywriting standards and perfect promotion programs, at the same time, in terms of promotion, they often have their own ways and channels, which can provide a one-stop service for the advertorial publicity of businesses and enterprises.

Jin Suitui said that the company not only writes well, but also promotes well, because of the characteristics of the industry in which they are located, they have a good control over the advertorial, which can not only write high-quality advertorials according to the needs of customers, but also make the advertorials play a greater effect, and seize the user's points through special promotion methods and channels, and maximize the effect of the advertorial.

3. Successful cases and practical experience.

Whether there is a successful experience, this is a question we will ask when choosing an advertorial company, if an advertorial company can't even get a successful case, then how can we rest assured that our marketing advertorial will be delivered to it? Companies with no success stories, or few success stories, need to be carefully considered.

The successful cases we mentioned here include excellent articles for the companies we have cooperated with in the past, the platform resources released, and the results achieved, etc., which are the achievements of the enterprise and the capital to attract follow-up customers.

As far as I know, they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment pants can be released after the end, **and on the official website, I summarized several advantages: **are transparent, the speed of the press cover is fast, and the advertorial can be ranked on the home page.