What are the public opinion monitoring tools? Let s take a look at the characteristics and differenc

In fact, only 1,400 to 1,500 of the entire network can be monitored. Therefore, the public opinion company claims that the monitoring of the whole network is actually discounted, generally talking about news or approved content, including news, forums, blogs, etc., some data can only be obtained with authorization or cooperation, such as Weibo, etc., now with more and more channels, for vertical industry classification of APP, Douyin Kuaishou and other new ** monitoring, **and** content acquisition, etc., is also one of the factors to test the strength of a monitoring company. Anything other than the above will generally require customized processing.

The purpose of network public opinion detection is three: the first is to control the public opinion of the enterprise itself, improve the overall analysis and research ability of the enterprise, and the rapid response ability of the market; the second is to analyze the competition of the enterprise, study the competition, and quantify the ratio of the rest to obtain strategies and methods to improve the competitiveness; the third is the study of industry intelligence; understand the risks of the industry; follow the industry trends; try to adjust the company's and product strategies; and maintain the competitiveness of the enterprise in the industry.

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"The greatest advantage of using a public opinion monitoring system is that it borrows tools to replace human labor to monitor public opinion, and uses less costly manpower and material resources to complete public opinion monitoring work. In addition, relying only on manual methods of information searching, analysis and research, and compilation of public opinion reports to complete public opinion management work is not only inefficient, but also difficult to ensure the rationality and validity of the analysis conclusions. However, the use of public opinion monitoring software can not only collect real-time information from the whole network, but also generate aggregate reports on daily daily, monthly and quarterly reports. Effectively improve work efficiency.

If you have public opinion monitoring needs, there are many mature professional public opinion monitoring systems in China, you can choose a public opinion monitoring system such as Sinwave Public Opinion Communication, and have its own core technology and intellectual property rights. Specialized public opinion monitoring services and data analysis reports can be provided according to different scenarios or needs. "

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