What are the applications of public opinion monitoring in the financial industry?

Hello, I am personally engaged in the big data industry, and as far as my work is concerned, public opinion monitoring is still relatively important. Because with the rapid popularization of 4G and even the 5G network that has arrived, the upgrading of China's information technology, various mobile Internet applications continue to emerge, and the mobile Internet has become an explosive field of today's information industry. Now people widely use Weibo, WeChat social**, you can pay attention to the latest news anytime and anywhere, and can quickly carry out secondary dissemination.

As a result, it is easy to trigger a social hot topic in an instant, leading to a viral outbreak of social public opinion hot spots.

Public opinion monitoring is crucial for businesses.

Public opinion monitoring can be done:

Collect domestic and foreign news, industry news, technical articles.

Collect the news, personnel, products, and other information data of competitors and businessmen.

Collect business intelligence from public sources (peer products**, competitor user feedback, industry news) Collect information from major industry forums to understand consumer needs and feedback, so as to discover market trends and business opportunities.

Accurately collect sales leads and potential customers' information from online public information.

Accurately collect product information (descriptions, etc.) of tens of thousands of products in the industry from the network public information, and technical documents.

At present, people pay more attention to the negative aspects of the financial industry than other industries, especially the large-scale explosion of P2P in the financial industry system, which has a far-reaching negative impact. If you use manual methods to find negative public opinion on the Internet, it is undoubtedly looking for a needle in a haystack, and the data is incomplete and the information is not accurate. Sina Public Opinion believes that with the help of the public opinion monitoring system, it can help financial enterprises and institutions quickly perceive the risk of financial public opinion and improve their risk prevention capabilities.

So what is the important role of public opinion monitoring in the financial industry?

1. Public opinion monitoring: comprehensively monitor its own brand, products, services, after-sales and other reputations. Help enterprises to have an in-depth understanding of online reputation, enhance corporate image, and provide scientific decision-making basis for various related work.

2. Competitive product monitoring: Realize the all-round monitoring of the products, services and markets of competing brands in the financial industry, and help you understand the dynamics of competing products in a timely manner and enhance brand competitiveness through multi-dimensional comparative analysis of market trends, first-class launches, positive and negative information, etc.

3. Industry monitoring: monitor the overall dynamics of the financial industry, laws and regulations, industry policies, etc., including possible credit risks, user needs, intellectual property risks, etc., to help enterprises avoid risks and achieve business innovation.

Government and enterprise users can obtain free public opinion solutions for the financial industry".

The public opinion system is a system that can quickly monitor and analyze network big data and public opinion status, which has improved a lot of efficiency compared with traditional questionnaire surveys or human screening. With the help of the system, it is possible to have a comprehensive understanding of all aspects of information monitoring. The public opinion system is a paid system, and the main role of the system is to collect, monitor and analyze network information.

Different public opinion systems have different functions, and the costs required are also different.

For example, public opinion monitoring software such as Antfang software that supports 7*24-hour monitoring of public opinion on the whole network, big data public opinion mining, real-time public opinion early warning, and public opinion analysis of the whole network, etc., supports first experience and then pay to use, and can be used by registering for free.

"The greatest advantage of using a public opinion monitoring system is that it borrows tools to replace human labor to monitor public opinion, and uses less costly manpower and material resources to complete public opinion monitoring work. In addition, relying only on manual methods of information searching, analysis and research, and compilation of public opinion reports to complete public opinion management work is not only inefficient, but also difficult to ensure the rationality and validity of the analysis conclusions. However, the use of public opinion monitoring software can not only collect real-time information from the whole network, but also generate aggregate reports on daily daily, monthly and quarterly reports. Effectively improve work efficiency.

If you have public opinion monitoring needs, there are many mature professional public opinion monitoring systems in China, you can choose a public opinion monitoring system such as Sinwave Public Opinion Communication, and have its own core technology and intellectual property rights. Specialized public opinion monitoring services and data analysis reports can be provided according to different scenarios or needs. "

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