What is a Visual Identity System? What are the types of machine vision recognition technology?

Visual Identity System (Visual Identity System, abbreviated as -VI, commonly known as VI), is an important part of the Sixiao system.

It is the corporate philosophy and corporate culture.

The overall communication system is used to convey to the public through standardized and standardized formal language and systematic visual symbols, which has the function of highlighting the personality of the enterprise and shaping the corporate image.

The visual identity system manual is based on the company's business philosophy.

and the application specifications of the perfect combination of standard logos, standard fonts and standard colors formulated under the guidance of spiritual culture in enterprise management and communication.

Visual identity manuals are usually divided into basic systems and application systems. The application system is an extension of the specification of the basic elements; Including office supplies, public relations supplies, advertising, environmental identification, clothing, transportation.

Wait. In various practical applications, in addition to considering the image aesthetic factors, the functionality and economic practicability should also be considered.

Visual identity is an accurate implementation standard for all departments of the enterprise, and all employees have the responsibility and obligation to maintain the overall image of the enterprise, which must be strictly observed.

Explain in detail what a visual identity system is and its significance in brand creation and management.

1. Visual identity system design.

The corporate identity system is the Chinese translation of the English "corporate ldentity sestem", abbreviated as CIS, and its theory is generally believed to have originated in the United States.

In the mid-50s, IBM in the United States first promoted CI design under the advocacy of its design consultant: "to convey the advantages and characteristics of IBM through some designs, and to unify the company's design in application".

In the early 60s, some large and medium-sized enterprises in the United States regarded the specific elements that can completely establish and represent the image as a business strategy, and hoped that it would become an effective means of corporate image communication.

In the 70s, CI theory was introduced to Japan, and a few forward-thinking companies were the first to introduce CI, and it gradually became effective.

In the 80s, some enterprises in southern China also began to try CI. Guangdong Sun God Group is considered to be the first enterprise in China to introduce CI-S, and through the display of visual elements, it better reflects the business philosophy and management style of the enterprise.

CIS consists of three parts, namely MI (Concept Recognition), BI (Behavior Recognition), and VI (Visual Recognition), of which the core is MI, which is the highest decision-making level of the entire CIS, which lays a theoretical foundation and code of conduct for the entire system, and is expressed through BI and VI. All behavioral activities and visual design are centered around MI, and successful BI and VI are the accurate expression of the unique spirit of the company's personality.

BI directly reflects the personality and particularity of the corporate philosophy, including internal organization and education, external public relations, first-class activities, and funding social cultural activities.

VI is the visual identity system of the enterprise, including the basic elements (enterprise name, corporate logo, standard word, standard color, corporate modeling, etc.) and application elements (product modeling, office supplies, clothing, signboards, vehicles, etc.), through the visual communication design of specific symbols, directly into the human brain, leaving a visual image of the enterprise.

2 If you have not been exposed to VI before, it is recommended to read the VI manuals of other companies first, and I believe you will understand.

3 The size of the vi manual can be set by yourself, and it is generally more open with a generous 16.

4 The role of vi can be referred to the first article, to put it bluntly, it is to allow people to produce a visual effect, that is, a unified picture format, at a glance to know which brand or enterprise.

5 The content in vi, such as stationery, postcards, plaques, etc., can be sized by yourself, or you can use the ratio to specify the aspect ratio, and then the customer is responsible for proofreading.

Machine vision recognition technology includes the following common types:

Shape matching: Identify the type of target object by comparing the shape of the target object with a sample of known shapes.

Color recognition: Identify the type or state of the target object by analyzing and comparing the color of the target object.

Texture analysis: Identify the type or state of the target object by analyzing and comparing the texture of the surface of the target object.

Object tracking: Identify the position and state of the target object by analyzing and comparing the motion trajectory of the target object.

OCR recognition: Text information is identified through the analysis and recognition of text images.

Face recognition: Identify the identity information of a face by analyzing and comparing face images.

Object detection: Determine the location and type of objects by detecting and identifying them in the image.

Pose estimation: Identify the position, direction, and attitude of an object by analyzing and calculating the attitude of the object.

Deep learning recognition: Deep learning algorithms are used to extract and classify image features to achieve automatic recognition and classification of objects.

To sum up, there are many types of machine vision recognition technologies, and different technologies can be applied to different scenarios and application fields.

Machine vision. The division can be divided according to the function, installation carrier, and detection technology:

1) According to the detection function, it can be divided into: positioning, defect detection, counting omission detection, and size measurement.

3) According to the detection technology, there are usually stereo vision detection technology, spot detection technology, size measurement technology, and OCR technology.

color recognition technology, etc.

1) Generally speaking, machine vision inspection technology can be distinguished according to the detection function: positioning, defect detection, counting loss detection, and scale measurement.

3) According to the difference of detection skills, there are generally stereo vision detection skills, mottled detection skills, scale measurement skills, OCR skills, etc.

The full name of VI is Visual Identity, which is the visual design of the enterprise VI, which is translated into the Visual Identity System. It is the conversion of non-visual content of CI into a static visual identity. The design and implementation of a scientific visual identity system is a fast and convenient way to disseminate business philosophy, establish corporate reputation and shape corporate image.

Through VI design, the company can obtain the identity and sense of belonging of employees, enhance the cohesion of the enterprise, establish the overall image of the enterprise through the following ways, integrate resources, and control corporate information. Vision**. Strengthen audience awareness and gain recognition.

VI is part of the enterprise CIS, and it has three aspects. It is divided into three aspects: BI, MI, VI, behavior recognition, corporate identity and visual identity.

Summary. The visual identity system is a systematic and unified visual symbol system. Visual identity is a form of communication in which static identification symbols are concretized and visualized, with the most items, the widest range of levels, and the more direct effect.

What is a visual identity system?

The visual identity system is a systematic and unified visual symbol system. Visual identity is a form of communication in which static identification symbols are concretized and visualized, with the most items, the widest range of levels, and the more direct effect.

The visual identity system, commonly known as VI, is an important part of the company's system, which is to convey the corporate philosophy, corporate culture, and the overall communication system to the public through standardized and standardized formal language and systematic visual symbols.

It means that all visual things of the enterprise are unified visual identification, standardized and proprietary. Through VI, the corporate image is conveyed to the public.

VIS recognition system, VIS (visualidentity system), that is, corporate visual identity recognition. Visual identity design is an important carrier for the expression of corporate philosophy and an important manifestation of corporate personality, so it has become the core and focus of CI design. information transmission system and application element system and auxiliary system for visual recognition; In the development of CI design, the creation of logos, standard words, and standard colors is the most arduous, which is the core of the entire CI identification system, and can also best express the design ability.

The three elements of logo, standard word and standard color are the external concentrated expression of the connotation of the enterprise's posture, scale, strength, dignity, concept, etc., which is the core of the visual image design (VI design) and constitutes the first feature and basic temperament of the enterprise, and is also a unified symbol that is widely disseminated and recognized by the public.

The visual identity system is not a simple means of visual expression, it is a systematic and scientific communication project based on the theory of visual communication, visual communication design and visual communication control management. Generalizing, refining, abstracting and smoothly converting the information of the enterprise into the visual symbol of the enterprise is the key to the emptiness of the entire communication project. The corporate identity concept has a design concept that corresponds to it.

The design concept is an organic combination of various related elements with common characteristics, and the result is a distinctive and typical personality. In order to achieve corporate identity and make the elements of the visual image conform to the personality of the enterprise, it is also necessary to select the appropriate design themes and modeling elements, form a unified design system of organic vitality, and adopt scientific strategies to do effective long-term communication.

Visual identity is abbreviated as "vi".

The visual identity system is a systematic and unified visual symbol system. For example, limb visual recognition is a static form of communication in which identification symbols are concretized and visualized, with the most items, the widest range of levels, and the more direct effect.

The visual identity selling system is to embody the most disseminated and appealing part of the enterprise identification system and be accepted by the public, using a systematic and unified visual symbol system to enable the audience to quickly identify and recognize the brand image of the enterprise or product, and can produce the most effective and direct role in the external publicity and identification of the enterprise.

Through the logo, standard color, special font and other "basic rules and oak comic model" and office affairs, publicity identification, outdoor environment system and other "application specifications" to the overall brand recognition and unified and complete visual image, to create a modern, international brand role.