Why is there a huge discount on car maintenance packages, and what is behind it?

Why is there a huge discount on car maintenance, and what is behind it? I often see a large banner of XX million yuan for buying a car, which looks tempting but actually hides a mystery. As a 4S store, the daily costs and expenses account for a large part of the income, so can they still break even with such a large discount?

With this question, let's take a look at the "cat greasy" behind the discount of the 4S store.

Buying a car is a relatively large expense for people, between the attributes of the car, it takes a lot of money and can not be returned for no reason, then we need to negotiate the price, 4S store to understand the psychology of consumers will launch a huge preferential policy, in order to boost the success rate of car purchase.

For example, the price of a joint venture car is between 20 and 250,000 yuan, and the store gives a preferential subsidy of more than 50,000 yuan, which is a lot cheaper at first glance, and the top ** is about 200,000 yuan, which can be said to be quite cost-effective. But some of the cheap 50,000 yuan will be returned to the 4S store again in a variety of forms, of which everyone is most familiar with the car decoration. Car decoration is nothing more than film, floor glue, seat cover, floor mat, welcome pedal and anti-slip strips.

In addition to the glass film, the rest of the things can be purchased from a treasure, and it is relatively cheap, and the quality is also guaranteed. There are also some 4S stores that have launched decorations**, different combinations dazzle consumers, and ** are also from low to high.

The second is the follow-up repair and maintenance of the vehicle. In the later cost of the vehicle, maintenance occupies a large part, 4S shop in order to cope with this phenomenon, launched a variety of maintenance**, charging money to offset the cost of working hours and the purchase of engine oil in advance to offset the cost of working hours is the most common. These ** have basically been determined when buying a car to talk about ** discounts, which means that if you want to buy a vehicle at a lower **, you need to pay some follow-up maintenance costs in advance, after all, the wool is out of the sheep.

As a large commodity, a car is a big expense for every family, and it is not impossible to buy a car with the lowest **, but when you see a large discount on buying a car in the store, you should think calmly, and then start after understanding the situation specifically, after all, it is the truth that you buy not to sell the essence.

Cheap ** is for expensive peripheral services. These **are "small maintenance"**, and the biennial "big maintenance" is the big head of car maintenance, such a small maintenance as changing the oil filter is bound by 4s, changing the gearbox oil, spark plugs, these big maintenance you must also do in 4s, small maintenance does not make money, big maintenance still earns back. People who buy maintenance ** will have the feeling of taking advantage of it, and they will be more "broad" in other projects.

It is likely that the money you have saved will not be used up. Everyone has the experience of losing their "membership card", expiring, and being too lazy to use it. I've read an economic article about the pre-recharge of the "membership card" before, and only about 72% of the pre-recharge will eventually be consumed, which means that 4S will almost have a fixed profit of 28%, pre-deposit 4200 yuan, it is likely that the last 6 years will come, and you still have a few maintenance runs.

This is because these ** actually contain a lot of services, and these ** seem to have a lot of service items, but in fact, they are just some very gorgeous names.

In fact, the wholesale of these things is particularly cheap, and the reason why it is expensive is because the manual fees they charge from it are more expensive, so if there is an activity, they will take a part less, which leads to a sharp decline in it.

I think that many times these maintenance ** are not really suitable, because many times it is maintenance**, people will forget to use it, these maintenance ** is not very good for ordinary cars.

Personally, I don't think it's necessary to do all the routine maintenance ** of the 4S shop. Because the condition of each car is different, it is necessary to carry out relevant maintenance items according to the actual situation of the car.

In the process of driving each driver to the 4S shop for maintenance, the relevant personnel in the 4S shop will recommend some routine maintenance to the driver**. However, in this case, most drivers will choose differently depending on the actual situation. <>

There's no need to do it all.

First of all, we can see that the regular maintenance of the 4S shop is very rich. In addition, the contents of the maintenance items are also very cost-effective. As a result, in this case, many people feel that it is necessary to do all the maintenance of the 4S store to launch the chief maintenance.

But from my personal point of view, I don't think it's necessary to do all the regular maintenance** of the 4S shop. Because each of us has different habits of driving a car, the car will have a different quality state. Therefore, it is only necessary to carry out relevant maintenance items according to the actual situation of the car.

The maintenance of the 4S shop is more professional.

The second is to choose to go to the 4S store for maintenance, which is relatively very professional. Because the 4S store not only has a professional maintenance master, but also the products used in the maintenance process are also very formal. Therefore, even if many drivers know that the cost of maintenance in 4S shops is relatively high, they will still choose to drive their cars to 4S shops for related maintenance.

Decide according to your needs.

Finally, I personally think that everyone will have their own ideas in the process of facing the routine maintenance of 4S stores. That is to say, when the funds in their hands are relatively sufficient, some people will choose to agree to do the routine maintenance of the 4S store**. After all, after maintenance, you can make your car have a better quality state.

And the charges in the 4S store are relatively smart.

Of course, there is no need, because what to do should depend on your own needs, not the regular maintenance provided by the 4S store, the owner needs to do all this. After all, it is helpful to maintain the condition of the car, but the car owner spends more time, energy and financial resources.

Personally, I don't think it's necessary to do it all, because everyone's driving habits are different, and the car will have a different quality state, as long as the relevant maintenance items are carried out according to the actual situation of the car.

I don't think it's necessary, just do the basic ones, and those additional items are actually completely useless.

1 6 Step by Step Reading.

Air conditioning maintenance. Air conditioning: In summer, the weather is hot and the temperature is high, and the car air conditioner is often overloaded; In addition, due to the more rain in summer, the car will often walk on some wading roads, resulting in a lot of sediment on the lower part of the air conditioning condenser, which will cause the condenser to rust after a long time, thereby shortening the service life of the air conditioner.

Note: After entering the autumn, the rain becomes less to carry out a maintenance for the air conditioner, the autumn is cooler, the heating equipment is about to start to use, you need to pay attention to the maintenance of the heating pipeline and fan. When the temperature is low, the appearance of hoarfrost also needs to be paid attention to, special attention should be paid to whether the air outlet of the defrost outlet under the windshield is normal, whether the heat is enough, and if there is a problem, it should be solved in time.

2 6 engine compartment maintenance.

Engine compartment: When the car starts cold, pay attention to whether the pulleys, engine and other parts of the vehicle have abnormal sounds. If there is a sound similar to metal knocking, it should be carefully checked.

Note: In autumn, you should always check the engine oil, brake fluid and antifreeze in the engine compartment to see if the oil is sufficient, whether it has deteriorated, and whether it has reached the replacement cycle.

3 6 Tire maintenance.

Tires: In summer, due to the high temperature, the air pressure of the tires should be checked frequently, and the tire pressure must not be too high, otherwise, there will be a risk of a puncture, and in the autumn, due to the relatively low temperature, the tires should be supplemented with air pressure to keep them in the specified air pressure range.

Note: You should also check the tires for scratches, because the rubber is easy to harden and appear brittle in autumn and winter, and the tires are prone to air leakage and even punctures, in addition, the inclusions in the tread should be cleaned frequently. You also need to check the distance between the tread and the wear marking, and if you are close to parallel, you need to change the tire in time.

4 6 braking system maintenance.

Braking system: For hydraulically braking vehicles, pay attention to check whether there is leakage in the brake oil, brake pipeline and each brake cylinder, and replace the brake fluid in time if there is leakage.

Note: Always check whether the brake has weakened or deviated, whether the pedaling force of the brake pedal has changed, and clean the pipeline part of the entire braking system if necessary.

5 6 Interior maintenance.

Interior: Due to the high temperature and rain in summer, many bacteria have grown in the carpet, floor glue and other hidden places in the car; With the advent of autumn, the windows are no longer opened often, the air in the cabin will become turbid, odors and bacteria will cause harm to human health, therefore, in the change of seasons, it is necessary to do a thorough interior sterilization and cleaning for your car.

Note: When doing maintenance, it is best to use a professional cleaning agent with a high-temperature interior sauna machine, which can not only remove dirt and odor in the car, but also effectively kill bacteria.

6 6 Paint maintenance.

Paint: There is more dew in autumn, and the surface of the car is often very wet, if there are obvious scratches on the surface of your car, you should do paint treatment in time to avoid the scratches being damp.

Nowadays, many car manufacturers send a new car, and they will give a lifetime warranty at every turn, and some even have free maintenance for life. Don't want any money, can't manufacturers and 4S stores survive? Is it a routine?

It is generally the manufacturer's routine.

Generally, there are several forms of free lifetime maintenance:

1. When buying a car, it is linked to discounts. For example: give you a discount of 8,000 or give a lifetime free maintenance, choose one of the two.

2. Pay a certain fee and send free maintenance for life. This form is like **, the 4S shop calculates how much it will cost to scrap and maintain the new car, and then give you a *** grid for a one-time purchase.

3. Free maintenance for life, but there are conditions. For example, insurance must be bought in the shop, and the car must be repaired in the shop if it breaks down, etc.

4. Although it is said to be free maintenance, it is not completely free. Most 4S shops only provide free oil, machine filters and other routine maintenance items, and everything else is charged, and even the working hours are not free. For free items, each brand's 4S store is different.

It should be the manufacturer's routine, please adopt thank you.

How many car maintenance routines are around? You can't think of this.

When you go to the 4S store, do you have some recommended maintenance packs, or do you have friends who bought this bag? In general, this package** is relatively low.

It's cheaper than your single maintenance. For example, 6 years is not limited to maintenance, the original price is 6588, and now the discount is only 3580

Is it possible to recommend the low-cost maintenance package recommended by 4S? What is Regular? I'll tell you about it once.

Or 1 000 yuan for you to maintain 7 8 times, folding average maintenance, less than 300, listening to ** quite attractive, but also 4S store maintenance.

It also guarantees, then some friends are worried, **so cheap, is there any route in it? Will oil be oil?

In fact, it's not a routine, just some marketing methods for 4S stores, and now that I only rely on cars, how much money do I have to make.

Then they can only get the customer through this maintenance package. Let's think of it this way, 3580 yuan, there is no limit for 6 years, just say your car.

In this year, I was only able to go to the 4s store maintenance. Otherwise, your money is white, then you can guarantee that you can't have an accident this year, can you fail?

In addition to accidents and breakdowns, 90 of you will go to the 4S shop for repairs, the 4S shop is to repair these accidents, such as sheet metal painting, also with car decoration, even the 4S shop is in business, in 6 years, as the kilometers increase, you will be advised to clean the throttle once 1 200

These additional maintenance items, such as dozens of blocks, changing brake oil, transmission oil, etc., these can be charged, and some friends will find out.

This maintenance package has text maintenance, what is basic maintenance, only change the machine changes, residual air filter, air conditioner filter need money.

The air filter is located in the 4S store. Take your own truck, for example, 95, in the 4S shop with a few black hearts, and when it comes to maintenance, the oil used by the customer is someone else.

We all know that changing the oil will not be so complete, a bottle is used up, there are still a few liters left, they will collect the same model.

For the next customer, you feel this completely, this is just an example, most 4S stores are conscientious, so if you want to buy this maintenance package, you have to first determine, what kind of oil to use, if you use a complete single maintenance, the result is semi-synthetic, then of course it cannot be bought, and then one, when it comes to maintenance, you have to personally optimize its construction process.

Don't go, sit in what VIP lounge drinks tea and watches TV. Now, the 4S shop has a direct view of the maintenance workshop through the large glass in the lounge area.

You will understand one thing, wool in sheep, this place is cheap, the other must be expensive, you have to polish your eyes, well, thank you for your attention.