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After Simba had a problem with the product, he did an in-depth restoration and sampling test of the product. and admitted that this bird's nest was exaggerated when it was promoted in the live broadcast room. And his company also said that it would bear the consequences, but some netizens thought that some authoritative ** named Simba to take the initiative to apologize to customers.
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If you don't die, you won't die. Being honest is the last word! If you care too much about immediate interests, it is easy to destroy your future!
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Simba's preciousness lies in the fact that he dared to take responsibility for the problem, stood up and admitted his mistakes as soon as possible, and accepted everyone's criticism of him.
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Simba's "bird's nest incident" has settled, netizens said that he is an anchor who sells fakes and treats his fans quite indifferently, and then Simba made his own solution to this situation is to pay 1 to 3, and then constantly apologize to attract forgiveness from fans.
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It's nice to say, but if you change it, it will be the opposite. His reputation is there, and it won't change much. Don't expect any changes, the basic probability is zero.
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Talking about one thing and doing another behind his back, there is no Internet celebrity.
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The truth of the Simba bird's nest incident is that there was improper publicity for the sale of bird's nest in the Xinxuan live broadcast room, and the product information provided by the brand was misleading, and the bird's nest flavored drink was mistakenly promoted as a bird's nest product. The product itself is up to standard and meets the national food standards, but there is a controversy in the bird's nest industry standard.
Xin Xuan apologized to consumers for this matter, and will assume responsibility for improper promotion, and immediately recall the product sold, and submit"Refund one and pay three"、"Advance payout"compensatory measures. Let's not talk about the division of responsibilities with the brand, the first priority is to solve the doubts and concerns of consumers, and Xinxuan will never cover up dishonest business behavior.
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Because Simba asked all his apprentices to stop broadcasting, the products in the shopping cart were also required to be taken off the shelves. Simba wants to re-inspect all the products and put them on the shelves after confirming that they are correct, after all, he suffered a lot of losses because of the bird's nest before, and was even fined by the relevant state agencies. After Lu Zai quit the live broadcast, he also posted a message to tell fans who like her that she needs to go on vacation to recuperate recently due to physical reasons.
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Friends all felt that although the bird's nest incident, Simba won the lawsuit. However, because the lawyer found a good help for him to appeal, it does not mean that the products he sold are not counterfeit and shoddy. Because his reputation has collapsed, there will be no one to support him anymore.
Especially for Internet celebrities like them, popularity is very important, if there is no popularity, no one will come to buy things in his live broadcast room. So it's still quite infuriating for him to ruin the popularity of passers-by like this
Although he won the case in court, he failed in the hearts of the people. So this is not a successful crisis PR. He thought that with this lawsuit he deserved in court, everyone would believe that he was not selling fakes.
But so many people broke the news about his bird's nest problem, and everyone believed in the real experience of other consumers even more. And not to believe some of the things he said there. <>
And he refused to repent after he was disgusted with the problem, and even went to sue the whistleblower, which really surprised consumers. Although he was able to manage the judicial operations of some lawyers, he would not lose the case. But it left a bad impression in people's minds.
People felt that he was a man who was not very creditworthy. So you don't want to buy anything from him. <>
As a streamer, word-of-mouth and popularity are very important. If their reputation and image among some people are very bad. No one will come to their live broadcast room to buy something.
So he can't continue to bring goods in the live broadcast room. As long as he can't continue to bring goods in the live broadcast room, he won't be able to have the previous income. So it is estimated that Simba will have to do other work in the future.
In the past, many people still believed in him, because many people believed that he was the son of a farmer and came from an ordinary family, so he should not harm ordinary people. But now everyone doesn't have that impression of him anymore. Everyone thinks he is an anchor who sells fakes, but refuses to repent.
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Although he won the lawsuit, he also lost the hearts of the people. Because everyone can see that Simba plays a role in the whole thing, and he may not have any repentance, so few people should buy it in the future.
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I think this kind of verdict is really bad, Simba has indeed done a lot of wrong things, and he can still win the case now, which is really not simple.
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I don't have any opinion because I don't think it's that simple, but now that Simba has won the case, there's nothing we can do.
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I don't buy it because I think it's very speechless. It also makes people feel unforgivable.
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Simba is a very famous anchor, and many netizens like to buy things in Simba's live broadcast room. However, in the process of bringing the goods, Simba also did something inappropriate, such as the bird's nest sold in the live broadcast room without research is actually just sugar water. After this incident was **, Simba's own work was also greatly affected, and he was also blocked by the platform for a period of time, but then Simba made a comeback and started his career again.
Then Simba and the original factory had a series of confrontations, both sides were unwilling to bear all the responsibility, when the matter finally came to an end, netizens found that the original factory did have certain problems. <>
The influence of the two sides At first, Simba didn't know that there was a problem with the bird's nest sold in his live broadcast room, and even when netizens were accusing, he was furious in the live broadcast room and demonstrated it to netizens on the spot. even took out the quality inspection report of bird's nest to face everyone's doubts, which was later verified, and there are indeed various problems in bird's nest. Since then, both Simba and the original factory have received criticism from everyone, and the work of both parties has had a certain impact.
There is no such thing as an absolute victory, and although Simba appears to have won in this case, he himself has actually been the most affected. Although the compensation for this incident was paid by both parties, Simba's loss was not only this series of compensation, but his future career as a cargo. Before these events, Simba's live broadcast vision was very hot, and many netizens believed in Xing Horn, but after that, no one wanted to believe him.
If a qualified anchor wants to be a qualified anchor with goods, he must strictly check whether there are any problems with the goods he brings before bringing goods. Once you find a problem, you should stop it immediately and don't continue to sell it in the live broadcast room, otherwise it will eventually affect everyone involved. Although it seems that Simba can continue to live broadcast after this incident, his popularity now is incomparable to before.
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First of all, the state of the bird's nest is relatively thin, and the ** of this bird's nest is not particularly expensive, so the ingredients are not particularly pure, and in this matter, in addition to his responsibility, the company also has a large part of the responsibility.
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On the grounds of the "selling point card" provided by the original factory, Simba accused the original factory of deliberately falsely advertising the goods, and deliberately fooled the Simba side and consumers to make wrong judgments in combination with the "quality inspection report" issued by the original factory. This key evidence also directly led to the court believing that both parties were responsible, so the judgment was pronounced, and both parties shared the loss.
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The proof of bird's nest, the sales channel of selling things, the relevant proof, the proof of many people, the quality of the product, etc., are all beneficial to Simba.
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This person "sells fakes", so it's not too much to say!
According to the latest news reports on the Internet, the Simba fake bird's nest incident has been intervened by relevant departments, and Simba has been placed on file for investigation, and Simba may also face 15 years in prison. For Simba's shoddy in the live broadcast room, it can only be said that no one can escape the punishment of the law, if Simba still sells to consumers under the premise of knowing that this product is a fake, then his behavior must be strictly punished by the law, if he is unaware, then he must also bear the corresponding responsibility for his own mistakes. >>>More
Simba responded that the bird's nest is sugar water, saying that it contains bird's nest acid, but in fact, the bird's nest acid contained in this bird's nest contains only 10,000 bird's nest acid, and the protein content of this bird's nest is zero, which does not meet the standard of "the protein content in bird's nest is about 30%-50%" in the quality regulations of various grades of bird's nest. Therefore, it is not necessarily bird's nest that contains bird's nest acid.
It doesn't count. What they say about fake one-dollar compensation is just a kind of comfort in words. When something really happens, they only think about how to avoid it, rather than solve it head-on.
Simba, the anchor with the largest number of Kuaishou fans, was pushed to the forefront because of the fake bird's nest incident. Because of the quality of bird's nest, it involves a large number of problems related to live broadcasting, as well as many social problems related to consumers, such as product quality and after-sales. After Simba made a public letter of apology and promised to pay compensation to the relevant consumers, it seems that the matter is still not over. >>>More
Because although he sells goods, he is not a producer after all, and to be honest, he is actually a victim, so he will naturally go to the manufacturer to explain the law, instead of losing money himself.