In which year was Jianlibao founded? Founder of Jianlibao

1984 year.

Jianlibao. Born in 1984, it contains the health meaning of "health and vitality". After the 1984 Los Angeles Olympics, it became popular and was known as "China's magic water".

As the first drink with alkaline electrolytes added to China, Jianlibao took the lead in introducing the concept of sports drinks to the Chinese people.

Jianlibao and sports tie-in, sponsorship of sports events is Jianlibao as a sports drink characteristics of the concentrated performance, at the end of 2008, Jianlibao became the Guangzhou 2010 Asian Games.

Designated sports drinks, Jianlibao grasps the pulse of the market, and takes advantage of the Asian Games to market a series of sports to build a well-known brand of sports drinks in an all-round way.

Chen Xin, who participated in product development.

Dr. Jin volunteered to design the logo and asked his brother, who loves calligraphy, to write the three characters "Jianlibao" on a piece of rice paper, Li Jingwei, director of Foshan Sanshui Distillery.

Please also Sanshui District.

The advertising agency designed a logo that combines Chinese calligraphy with English letters.

The birth of this new trademark was a shock in the wave of goods in 1984: the point at the top of the "J" is like a sphere, which is a symbol of ball sports, and the lower part is composed of three curves in parallel, like three running tracks, which is a track and field.

Symbol. On the whole, the shape of the word resembles that of a gymnast or diver in a bent abdominal position. The whole trademark reflects the blood relationship between Jianlibao and sports. It stood out among the outdated and similar Chinese commodity trademarks at that time.

Jianlibao. The founder is calledLi JingweiLi Jingwei was born in Sanshui County, Guangdong Province in 1939.

Before Li Jingwei was born, his father had died, and finally his mother sent him to an orphanage. In 1973, Li Jingwei was transferred to Sanshui County as the deputy factory director, and was later promoted to the factory director because of his outstanding performance.

After becoming the factory director, Li Jingwei had more ideas, and at that time, Li Jingwei took out part of the funds to develop sports drinks. It wasn't until 1984 that Li Jingwei finally developed this drink, and Li Jingwei named this drink "Jianlibao" at that time.

Thus, the "Chinese Magic Water" was born. At that time, Li Jingwei made a bold decision and spent a lot of money to sponsor the Los Angeles Olympics.

After that, Jianlibao's sales also soared.

Jianlibao status quo.

Since the resumption of production of Jianlibao on December 13 last year, Jianlibao and its 11 branches distributed throughout the country have all resumed production, and Jianlibao has entered normal development with good momentum. According to reports, the current Jianlibao Nissan.

More than 4 million cans of canned beverages have been reached, but they still cannot fully meet the market demand. Jianlibao is still very difficult this year, Jianlibao is not as good as the outside world thinks, and Jianlibao's problem is very complicated.

This year, Sanshui will further increase the development of traditional industries represented by Jianlibao, and at the same time promote the restructuring of Sanshui's industry through the introduction of foreign investment.

Jianlibao was acquired by "Beijing Chunxin Capital Management", a subsidiary of "CITIC Asset Management".

10 years after Jianlibao was returned to the unified banner, the news that Jianlibao will change hands again has spread in the industry recently. According to the announcement issued by the Uni-President Group, the 100% equity of Jianlibao with 100 million yuan will be taken over by an investment company under the CITIC Group. The 100 million yuan of Jianlibao Group's acquisition of Jianlibao ** all came from the "Beijing Chunxin Capital Management" under "CITIC Asset Management".

Founded in 2002, CITIC Asset Management is a member of CITIC Group, a state-authorized investment institution directly under CITIC Group, and ranked 156th in the 2016 Fortune Global 500 list, with businesses covering finance, resources and energy, equipment manufacturing, engineering contracting, real estate and other fields.

Belong. 01. Is Jianlibao Chinese?

Founded in 1984, Guangdong Jianlibao Co., Ltd. is a modern enterprise with beverage production and sales as the leading industry, and is involved in plastic container manufacturing, vending machines and other related fields. The company has a series of well-known brands such as Jianlibao, 5th Season, Love Sports, Miao Bubble, Yuan Power, Pop Fruit Steam, etc., among which "Jianlibao", as the company's core brand, is a sports drink containing alkaline electrolytes in China, and its brand name also implies health and vitality.

Jianlibao company headquarters is located in Foshan City China (Sanshui) International Water Capital Beverage and Food Base, covers an area of about 272 acres, plant about 120,000 square meters, set production, office, warehousing and other functions in one, with eight production lines, about 850,000 tons of annual production capacity. In addition, the company also has factories in Beijing, Shaanxi, Jiangsu and Yunnan, which can produce and process sports drinks, carbonated drinks, tea drinks, fruit juice drinks, functional drinks and other products.

02. Does Jianlibao have foreign investment?

Jianlibao (Zhenjiang) beverage **** is located in Jianlibao Road, Dingmao Development Zone, Zhenjiang New District, Jingkou District, Zhenjiang City, Jiangsu Province, with convenient transportation, we belong to foreign-funded enterprises, since the reform and opening up, our business has been stable and progressive, the main Song to engage in: the production of carbonated drinks.

Jianlibao was born in 1984 and belongs to the brand of Guangdong Jianlibao Co., Ltd.

2018-07-21

Yi Xiaonian I like, one with nostalgia.

Jianlibao still belongs to Guangdong Jianlibao Group.

The product management right of Jianlibao belongs to CITIC Group.

Does it matter who it belongs to, Jianlibao as a traditional brand drink, it is not just a drink, it is also a new type of power, positive, energetic sports drink.

Jianlibao was once a smash hit, and the original sales even far exceeded that of Wahaha. Later, due to various reasons such as poor management, it fell and almost disappeared, and only a few places in the south can still be seen. It is said that it has now been sold to the United Group in Taiwan, China, and it has only the right to produce, not the right to sell.

I'm so sorry for them.

Jianlibao used to be very popular, but now it is basically not visible.

The founder of Jianlibao is Li Jingwei.

Li Jingwei, who was canonized as the founder of Jianlibao, spent 18 years cultivating a little-known beverage factory into a famous brand in China. Jianlibao was born in 1984 and belongs to the brand of Guangdong Jianlibao Co., Ltd., which contains the health care significance of health and vitality. After the 1984 Los Angeles Olympics, it became popular and was known as "China's magic water".

Jianlibao took the lead in introducing the concept of sports drinks to the Chinese people. Jianlibao and sports bonding, sponsorship of sports events is Jianlibao as a sports drink characteristics of the concentrated performance of the rapid poor, at the end of 2008, Jianlibao became the designated sports drink in Guangzhou 2010 Asian Games, Jianlibao grasp the pulse of the market, through the Asian Games will be a series of sports marketing, to build a well-known brand of sports drinks.

Jianlibao development history

Founded in 1984, after nearly 40 years of ups and downs, Jianlibao has grown into a large-scale modern enterprise group with beverage production as the leading industry, a well-known beverage brand known throughout the country - Jianlibao, and involved in canning, plastics, packaging, condiments, real estate and other industries.

Jianlibao Group has a number of well-known brands: Jianlibao, Fifth Season, Pop Fruit Steam, Love Sports, A8, Baofeng, etc., among which Jianlibao is the core brand of the beverage business, which has a history of more than 30 years and enjoys a high reputation throughout the country. A new century, a new chapter.

In the future, Jianlibao Group will further highlight its main business, take the corporate brand representing the Chinese national culture as the lofty goal, take the health industry as the leader, and take the responsibility of building a century-old national bridge group brand, and is committed to building a strong Jianlibao industrial kingdom and creating a new glory of national beverages.

The above content refers to the encyclopedia-Jianlibao.

The founder of Jianlibao is Li Jingwei.

Li Jingwei is an entrepreneur with the spirit of daring to think and do, in 1973, he was transferred to Sanshui Distillery as the director, under his leadership, Sanshui Distillery experienced a decade of ** period, a company contributed nearly 50% of the county's tax revenue. In 1983, Li Jingwei drank Coke for the first time, which gave him the idea of making carbonated drinks. After multiple considerations, he decided to build Jianlibao into a well-known sports drink brand in China.

The birth of Jianlibao filled the gap in the domestic sports drink market at that time, and made great contributions to the development of China's sports industry. At the 1996 Atlanta Olympic Games, Jianlibao became the only designated drink for the Chinese Olympic delegation and became famous.