Why is takeaway more expensive, and why is the takeaway delivery fee getting higher and higher

However, when it comes to ordering food delivery platforms, everyone must be able to feel that whether it is Meituan or Ele.me, these two large food delivery platforms have one thing in common, that is, food delivery is getting more and more expensive! Now it costs at least twenty or thirty to eat a takeaway, and the takeaway that used to be able to eat a satisfactory takeaway for 15 yuan has lingered. But have you ever wondered why this happens?

A senior takeaway brother said that there are three reasons behind the price increase.

1. Competition in the takeaway market tends to ease.

The reason for this must be simple and easy to understand, due to the lack of user base and peer competition factors in the early days of the food delivery industry. In order to gain a large number of users in the early stage, major takeaway platforms launched various preferential activities and free delivery fees and other measures to attract users to place orders and purchases. At the same time, the takeaway platform also subsidizes merchants, allowing merchants to reduce their goods to attract users.

As the user base continues to grow, the takeaway market also tends to ease, and the takeaway platform needs to make a profit, so the takeaway will be corresponding.

2. The operating costs of merchants have increased.

The takeaway brother is the closest group to the business, so the understanding of the business is also very profound. According to the takeaway brother, the increase in the operating costs of merchants in recent years is also an important factor leading to takeaway. The operating costs are reflected in, firstly, the price of the first merchant can only follow the price increase, second, the platform's subsidy to the merchant is reduced, and the operating service fee charged by the merchant is getting higher and higher.

The increase in the expenditure of these two major operating costs will indirectly lead to the increase of takeaway**.

3. The salary of the takeaway delivery brother.

As we all know, the salary and delivery fee of the delivery guy are related to each other, and if the salary is low, who will deliver the takeaway. Of course, the wool is out of the sheep, and in order to attract more takeaway personnel to join, the delivery fee will be increased accordingly, and it will eventually lead to takeaway****. Do you think that makes sense?

Tell us what you think.

Why is takeout more expensive? Because the labor is getting higher and higher, the price and materials are all in the **, so the takeaway is getting more and more expensive.

It's not that the more you sell, the more expensive it becomes, but it starts to attract customers and discounts on meals. Now there are more people eating, and the original price is back to the original.

Because of the current price**, and the current delivery fee**, it is getting more and more expensive.

The more you order takeout, the more expensive it is, because the current prices are ** and the wage price has also increased, so it will become more and more expensive. It is also the improvement of people's living standards.

Because your taste is getting higher and higher, and you prefer delicious food, the more expensive it is, the more demanding you are in life.

Can you still afford takeout now? Here's why takeout is getting more expensive.

I think this should be more and more people ordering takeout.

Takeaway delivery fees are getting more and more reasons:

1. The farther the distance, the higher the delivery fee.

2. The difficulty of delivery, the greater the difficulty, the higher the delivery fee (for example, if you order a supermarket, the weight and distance will determine the delivery fee at the same time).

3. The delivery fee for choosing a special delivery rider will generally be relatively stable, and there will be no sharp rise and fall, and the delivery fee for the merchant to deliver by himself or the merchant to find a third party to deliver is generally relatively high.

4. The ordering time will affect the delivery fee, and the night delivery fee is generally higher, because the manpower at night is limited and the cost is high.

5. The distribution fee of the brand store will be relatively high, and the brand store will rely on the scale advantage of the store, and the deduction point signed with the platform will be relatively low, but the number of orders in this kind of store will be more, plus the labor salary, the platform also needs to maintain profitability.

Because Meituan Pingtuan regularly issues some full discount coupons, which are issued by the Meituan platform and have nothing to do with the merchant, sometimes takeaway will be cheaper than in-store consumption.

Not all of them are cheaper than in stores, and according to normal logic, takeout should be more expensive than dine-in, because two intermediate links have been added: the platform and the rider. The platform wants a commission, which is generally more than 20% of the merchant's goods, and the rider also has a delivery fee.

Meituan Takeaway

Meituan Takeaway is Meituan's online food ordering platform, which was officially launched in November 2013 and is headquartered in Beijing.

Meituan has 100 million takeaway users, more than 2 million cooperative merchants, more than 500,000 active delivery riders, covering more than 1,300 cities, and completing 21 million orders per day.

In 2017, Meituan's total takeaway transaction volume reached 171 billion. On June 27, 2019, Meituan's instant delivery brand, Meituan Distribution, signed a strategic cooperation agreement with Tower Energy.

On January 26, 2020, Meituan Takeaway took the lead in launching "contactless delivery" and quickly achieved nationwide coverage. In March, 72 brick-and-mortar bookstores in Beijing became the first batch of demonstration enterprises to enter the Meituan platform, and the Meituan platform provided free admission and traffic subsidies to the first batch of bookstores.

The above content refers to Encyclopedia-Meituan Takeaway.

Of course, it is to receive takeaway red envelopes, and receiving takeaway red envelopes is a necessary skill for the wool party. I get a takeaway red envelope every day before ordering takeout, and I save a lot of money in the long run! Tears in my eyes

How to save money by ordering takeout frequently, and how to order Meituan takeout cheaply?

I often order takeout, and the delivery fee for takeaway close to home in the past two days can be reduced.

If you want to get a cheap takeout, you might be able to do it like this:

Buy membership coupons for food delivery platforms at low pricesIf you don't use the takeaway platform for a period of time, you will be given a takeaway membership voucherIt only takes a few cents or a few dollars to get a one-month takeaway membership coupon

2. There are also ways to save money when using takeaway membership coupons, so the discount is greater, and I usually use it when the store can exchange 5 yuan for 7-10 yuan.

3. Usually, when there is no membership coupon, it is somewhere elseGet a takeaway coupon and place an order, and get it for free every day, easy to use and let takeaway save money.

Hope it can help you and save money together

1. Stop subsidizing takeaway platforms.

The main reason is that the subsidy was too large when the platform started. Takeaway platforms have begun to grab users and market share, and they are frantically smashing subsidies. The original price of a ** is 20, the activity discount is 15, the supply merchant is 14, and the merchant himself only pays 1 yuan.

At this time, the merchants are especially happy, and the users are also very happy, because the event is big. In the end, Meituan and Ele.me were left with the food delivery platform. The two also have a tacit understanding to monopolize the market and stop subsidy, at this time, users will feel uncomfortable and always feel more and more expensive.

Actually, maybe that's the original price.

2. The platform charges high.

In the early days, in order to promote, the platform basically did not charge merchants but posted it upside down. Not anymore, though. After the user base is large, merchants want to do good business, not only need offline business, but also do not do the platform is not competitive.

The platform began to slowly increase the commission of merchants, and by this year, the minimum deduction for catering was 3 yuan, and merchants were unwilling to pay this money, so they could only add it to consumers.

2. [Merchant discounts become smaller].

You can see that the merchant's activity is 25-7,50-8,,And there is a 6 yuan no threshold red envelope,In the past,Member red envelopes belong to the merchant's voluntary opening activities,But now some salesmen have tasks,Will help the merchant force to open this activity,But the merchant's profit will be affected,So you can only change the 25-7 this activity,In this way,If you don't have an activity,Ordering is more expensive than before。

Takeaway is expensive now, mainly because of the high platform fees. A cheap meal, if it is to be delivered to you, the takeaway brother has to charge for running errands, the platform has to charge, and the catering store has to charge for packing tableware, so it is very expensive. And it's not as much as eating at the store.

Takeaway will definitely be expensive now, and everything is expensive in today's society, so the price of takeaway will definitely increase.

Well. Cook your own food! I think so. This might be a good fit for you. That's it. So. This thing. Learn to be flexible. You can't complain.

Manpower, logistics, materials, etc., lead to an increase in the operating costs of enterprises, so that the takeaway in the hands of consumers is also unconsciously. Takeout has become more expensive.

That's all for me. If you don't like it, don't spray.

Just like Mobike's Hello Bike, at the beginning, I almost wanted to give you money to ride every day, and after the number of users increased, it slowly increased.

Everyone is human, so you need to have a good meal.

Because of the monopoly, the takeaway in China is monopolized by Ele.me and Meituan, and people want to raise the price, the merchants are bent on making money, and the state is only responsible for taxes.

Because the prices are high now, the takeaway is also very expensive now, and the delivery rider has to make money, so the takeaway is very expensive.

Because the platform has to take a service fee, the courier brother runs errands, and the profit of the merchant is relatively small, so it can only increase the product.

Because the price is high now, the price is high, so the takeaway is expensive, everything is expensive, and the food is also expensive.

It is not difficult to understand that there are many people who deliver food and the wages are high. The higher the wages of the workers, the more expensive the products.

Many people like to eat takeout, why is takeout getting more and more expensive now?

The economy is developing rapidly, wages are also long, and labor materials must be counted.

Because labor is particularly expensive now, takeaway is expensive.

The reasons why takeaway is so cheap are the use of new user red envelopes, the use of takeaway coupons, and store discounts**.

1. Use the red envelope for new users

By receiving the red envelopes for new takeaway users, the takeaway points for new takeaway users are very cheap, basically so cheap that they don't cost money. Such a cheap takeaway is certainly no problem. Because the takeaway coupon for new users is borne by the takeaway platform.

As a new user, we can order food and enjoy it to our heart's content.

2. Use takeaway discount Tong Travel Coupons

Takeaway has the activity of receiving red envelopes every day, and the takeaway ** ordered by receiving various takeaway coupons is very cheap, especially the takeaway festival activities, big ** activities, receiving large coupons, and various coupons to cheap takeaway, there must be no problem.

3. Discounts for stores**

Through the store's discount**, we ordered a cheap takeaway, this cheap takeaway, in the case of the general bureau stool, there is a store** activity, after the discount is very cheap, we can also use it with confidence.

Tips for ordering takeout:

1. Try to choose takeaway with a wide variety of ingredients

One of the basic principles of nutritional health is a varied and balanced diet. Therefore, when ordering takeout, first of all, we should try to choose fast food takeaway varieties with rich ingredients, and avoid varieties with only a lot of staple foods and few vegetables, fish, eggs and milk.

2. Change to different merchants to order

On the one hand, don't order just one or a certain variety of takeaway, pay attention to frequent exchanges, and avoid too many repetitive ingredients; On the other hand, when ordering takeout, you may wish to order it with friends and colleagues and share it, so that everyone can increase the variety of food and enrich the nutritional intake.

Don't look at how others take it, how to save money, and what kind of ingredients people add according to us. It is not good to be able to set a bargain according to **.

Because there are a lot of red envelopes for takeaway, and then some people have a lot of rebate software, which can also be rebated, so the takeaway they order is more than. Usually much cheaper.

The advent of takeaway has greatly facilitated people's lives, and with a touch of a finger, food will be delivered to the door, especially in the hot summer and cold winter, making it more convenient for otaku and otaku. What makes them happier is that the food delivered to their door is cheaper than eating it at the store, and what is the reason for that, let me tell you.

First, in order to increase online traffic, merchants give preferential policies to online customers. Nowadays, many brick-and-mortar stores have very little customer flow to dine in the store, especially the restaurants with poor locations, and the surrounding consumption capacity is limited. Therefore, it promotes online as the main target customer group, even if it is cheaper than eating in the store, but it goes more, reduces service costs, and makes a lot of money in overall accounting.

In order to reduce store expenses, some newly opened restaurants have reduced dine-in, mainly online, and there are very few dine-ins in the first place, so takeaway discounts are greater. Of course, most restaurants have ** goods, in order to attract online customers, there are only one or several food discounts, some of which are similar to dine-in, but most of them are still more expensive than dine-in, because the cost of take-out is still very high.

Second, in order to increase consumption, the takeaway platform gives profits to online customers to subsidize the preferential activities of restaurants or allows restaurants to do directly. Now the competition among the food delivery platforms is quite fierce, this is a fight to the death, it is a battle that cannot afford to lose, so the platform now has traffic even if it does not make money, traffic is the future, it is hope, and it is also its life. Now the ordinary price increase of shared bicycles is an example, after the small yellow car is reversed, the shared bicycle war has calmed down, the price increase is inevitable, and no one can always stick money.

In order to become bigger and stronger, the takeaway platform must retain more customers, and it now often engages in some activities to attract customers and increase traffic, just like when Didi taxi first emerged, it was cheaper than taking a bus.

Of course, what you buy is not as good as what you sell, as long as there is consumption, it's just a matter of the size of the profit and the amount of money you make.

Whether it is take-out or dine-in, whether the price is high or not, the key is the quality of the catering itself. The quality is not good, even if the ** is low, there will not be many people who eat it; The quality is good, even if it is a little more expensive, someone will pay.