What are the platforms for knowledge payment?

At present, the five mainstream knowledge payment platforms are mainly divided into the following types: Q&A (Zhihu, Q&A, Weibo Q&A, Xueqiu Q&A, etc.), tool-based (Meiyue Education, Little Goose, etc.), column-type (Douban Time, 10 o'clock reading), platform type (Himalaya, Get, NetEase Cloud Classroom, Tencent Classroom) Community type (Knowledge Planet, Wu Xiaobo Channel) Now more practitioners will choose tool-based platforms to build personal exclusive knowledge space. The reason behind it is that, on the one hand, it is not easy for traffic to be absorbed by the head V, and on the other hand, the exclusive knowledge space can realize the precipitation and retention of fans.

No. 1: Today's headlines Today's headlines are not the first companies to enter the knowledge payment, and they launched the Good Learning App in early 2018, focusing on knowledge payment. But the performance was average, and then the headlines were direct.

No. 2: Fan Deng Reading Club Fan Deng and Luo Zhenyu have been friends for more than ten years, Luo Zhenyu established "Luo Ji Thinking" in 2012, and Fan Deng established Fan Deng Reading Club in 2013, and Luo Zhenyu's "get" was launched.

No. 3: Get As the first batch of users of Luo Ji Thinking, watching it grow little by little, in the whole development process, Luo Zhenyu has made a lot of attempts, and finally got it out and began to focus on knowledge payment. Get.

No. 4: Himalaya Himalaya is one of the initiators of knowledge payment, and has laid the foundation for the main form of knowledge payment - audio courses. Himalaya is now well deserved in the field of audio.

At present, the mainstream knowledge payment platforms can be divided into the following categories:

3) Q&A: Zhihu, Xing.

4) Reading: get, Fan Deng reads, and has books.

5) Audio: Qianchat, Lychee Micro Lesson, Himalaya.

8) Third-party knowledge service platform: Kexun cloud store, maker craftsman.

Many people think that paying for knowledge is selling people's knowledge anxiety and paying IQ taxes. Since the payment of knowledge has entered people's field of vision, it has been controversial. However, there are also quite a few people who think that paying for knowledge has really helped them.

According to **, by 2020, the scale of China's ** knowledge payment will reach 23.5 billion yuan. The data shows that the payment of knowledge is recognized by more and more people, and the wave of knowledge payment is rolling in.

Knowledge payment is on fire, and many platforms or institutions want to get a piece of the pie, and there are more and more platforms. Xiaogezi has made a classification of knowledge payment platforms today, hoping to give a little help to people who are learning about the knowledge payment industry to start a business or choose a platform to learn.

According to the way of knowledge payment presentation, knowledge payment platforms can be divided into social Q&A, paid lectures, column subscriptions, community live broadcasts and other types.

a.Social Q&A: The content producer conducts a question raised by the user, and the platform extracts the corresponding commission from the Q&A double post.

The types of Q&A include C2C knowledge sharing discussion, point type, and bidding reward type. The threshold for content production is low, basically everyone can participate, the corresponding knowledge is uneven, the user stickiness is low, and it is mainly based on **. For example, common platforms include Zhihu, sub-answers, and Weibo Q&A.

b.Paid lectures: content producers choose their own topics for a single content sharing, mainly in audio, **, supplemented by ** to share, users can choose whether to pay for it after listening. For example, Zhihu Live, Douban, Answering Lectures, Ten o'clock Reading, etc. are typical platforms.

c.Column subscriptions: Content producers launch long-term series of courses, lectures, etc.

For months or entire years, users need to make a one-time purchase. Therefore, this kind of course is usually the most high, but the knowledge content is also more professional and systematic. If the course is of high quality, the stickiness of users is high.

For example, such platforms have Himalaya, get.

This type of course content producer can communicate directly with users, and it is highly interactive. Representative platforms include Litchi Micro Class, Qianchat, etc.

There are many knowledge payment platforms, but there are only a few that do well, and the others are either charged and no one cares, or the system is unstable and getting worse and worse, if you want to do a good job in knowledge payment, we must first analyze our own advantages and disadvantages, and then find the corresponding platform according to our own disadvantages to form a complementary relationship. You can also find it according to the results you want, and the knowledge payment platform is nothing more than categorized into two categories:

Tools (SaaS): Little Goose Pass, short bookWait, don't look at the others, although expensive, but worth spending a little more.

Source code class (selling system): the number of users is small, it is not recommended to buy source code, the marketing environment is not perfect, you still need a person who understands technology, in addition, it is better to spend more money to develop your own source code.

The disadvantage of SaaS tools is that the platform itself has no traffic, it can't help educational institutions drainage, you need to find your own channels to do marketing and promotion, what you spend money to buy is just an account, if you don't renew it, you will find that the system is deactivated, students can't enter, there is no traffic to spend money, and sales can never be opened, so it is suitable for institutions with traffic.

Don't talk about the source code.,Most of them are systems developed by third-party R&D companies when they used to take over other people's custom development.,Most of them are patchwork functions.,Poor interactive experience.,And the update is very slow.,Marketing conditions are almost non-existent.,In the end, you will slowly make yourself down.。

The advantage of the traffic-based platform is that the platform itself has a lot of traffic, the marketing system is relatively perfect, and the support for institutions is also very large. Below I will analyze the characteristics of several large traffic platforms:

100 Learning: Comprehensive high-traffic knowledge payment platform, focusing on the new education model of knowledge e-commerce, 100 learning is a free knowledge payment platform, educational institutions and self-creation of knowledge stores are free, and the operating income of knowledge stores is not commissioned, suitable for educational institutions and self-content monetization that want to improve visibility and low-cost drainage, in addition, it is zero cost to operate knowledge payment on 100 learning, without any fees, and the first-class course platform will vigorously help promote and ensure that the course is quickly promoted.

Summary: Don't think about operating knowledge payment on multiple platforms, which distracts your energy and is difficult to serve students well, the future of knowledge payment is not simply to sell courses, the era of selling courses has passed, the future of knowledge payment is to optimize education services, is to provide students with education services, pay more attention to the learning effect of students and practical operation, as Xu Zifu, the founder of Bai Learning, said in an interview: "Education itself is to provide services for students, not to sell life and career anxiety, anxiety can solve the whim." If education and training institutions want to improve the effect of service and experience, it is difficult to rely on their own strength and need a large platform to guide. ”

There is no good or bad, each has its own characteristics, the question asked by the subject is too general, after all, at the moment when knowledge payment is so hot, we may all be the teaching end, or it may be the learning end, given that you did not give a specific object, then I will answer it separately.

There are many knowledge payment platforms, such as:

The difference is that most of the lychee micro-courses** are 69-99 yuan, mainly small courses, and there is no homework. If you're trying to learn something, it's best to choose one that has homework, even if it's a little more expensive, but there will be teachers and teaching assistants on hand to answer your questions.

Q&A: In line, pulse, value, and sub-answers.

This kind is easy to choose, just look for it according to your needs.

Let's talk about how to choose if you are a mentor.

If it is a course, Lychee is more relaxed, divided into many small courses, each time the duration is not very long, relatively relaxed, suitable for light technical courses, such as writing, image management and so on.

Litchi cooperates with tutors, most of them are shared, a better conversion rate, and it is possible to sign exclusive courses, which needs to be discussed by yourself.

Qianchat is the best to use and the largest, but for the little tutor, it is always said that there is no promotion position, and the traffic is huge, and it only serves the giants.

It's not bad to talk about it, but it's just been done not long ago, so there are a lot of small bugs, but it should be very good in the future, and it will give a promotion position, and there is also a regular fan service.

Hope it works for you!

Knowledge payment is mainly tool-based and traffic-based, and it is not recommended to purchase the source code type, so it is better to develop it yourself, because the source code is slow to update and the system is unstable.

There are a lot of tool-based knowledge payment platforms, such as: short books, little goose pass, micro open talk, etc., if you really want to use the tool type, it is recommended that the little goose pass, relatively stable, although ** high but more worry-free than other tools.

The free knowledge payment platform does not participate in the commission of the business flow, which is suitable for those who want to expand their visibility and increase the number of users.

Get, Fan Deng Reading, Uncle Kai Storytelling, Chaos University, Dragonfly FM, Ten Point Classroom, Wu Xiaopo Channel, Himalaya, Youshu, Zhihu University, etc.

**From the new knowledge list, invaded and deleted.

In addition, the third-party support tools of the knowledge payment platform can also be learned, such as the payment of knowledge by lattice craftsmen, which can help content creators in various fields realize the ecological closed loop of courses**, course monetization, and course dissemination. Leverage your existing fan base to easily monetize your knowledge.

In fact, every user has their own ranking of the top ten knowledge payment platforms in their minds, I believe you are looking for a knowledge payment platform with complete functions and easy to use, but relatively cost-effective, right?

Since it is a platform, it is necessary to look at the company's capital background to see whether it has the capital to exist for a long time and do a good job in back-office maintenance. In addition, there is also a need for a variety of specific functions suitable for practitioners, such as **, recording, live class functions, as well as ** courses on the shelves, promotion and drainage tools, etc.

Private domain knowledge payment platforms: Little Goose Pass, Golden Cat Cloud, Knowledge Planet, Maker Craftsman, 86 Internet, Micro Talk, Grid Craftsman, Little Knowledge, etc. The private domain knowledge payment platform is to build an exclusive online ** for teachers, which can be used for user precipitation and centralized monetization.

Users come to access your **, they will not see other teachers' lessons, this user only belongs to you.

For traffic-based knowledge payment platforms: Himalaya, Zhihu, Qianchat, Lizhi Micro Lesson, Toutiao, Renren Talk, etc. This form is that every teacher can go to settle in and start classes, all users belong to the platform, and how much the platform gives you diversions basically determines your life and death;

……Zero-cost knowledge payment, zero-cost trial and error, can help educational institutions, self-management, knowledge V, workplace elites, etc. to realize the realization of knowledge and experience.

These are the software with a good reputation at present,One thing I don't like about cloud classroom is to ask if you want to open additional functions at every turn,Kexun's educational tools are free to use,Teachers basically don't have to buy other additional things in class。

According to your question, it is currently more mainstreamTop 5 knowledge payment platformsThere are mainly the following types:

Tool-type (Meiyue Education, Little Goose Pass, etc.).

Column type (Douban time, reading at ten o'clock).

Community-based (Knowledge Planet, Wu Xiaobo Channel).

Now more practitioners will choose a tool-based platform to build a personal exclusive knowledge space, and some practitioners who chose the traffic platform type in the early days have also turned to build a personal platform (you can refer to Wu Xiaobo's channel), the reason behind it is that on the one hand, it is not easy for traffic to be absorbed by the head V, and on the other hand, the exclusive knowledge space can realize the precipitation and retention of fans.

Since the first year of knowledge payment in 2016, many knowledge payment platforms have also risen, and all of them have achieved good results. According to the latest statistics from iiMedia Research, the knowledge payment platform can be subdivided into eight different usage platform industries such as knowledge e-commerce, community live broadcast, social Q&A, lecture courses, etc., as shown in the figure below

There are many types of knowledge payment platforms, and you can refer to the types of platforms below to choose the development platform you want.

Self-conducting flow type of Himalaya、Get。 Advantage: The platform comes with its own traffic, so there is no need to tap users for paying merchants.

Disadvantages: Loyal users are unstable, easily diverted by highly popular lecturers, and the competition is fierce.

Community type: Knowledge Planet, Little Red CircleAdvantages: Pleasant community area, strong interactivity, relatively simple operation.

Disadvantages: The content form is relatively simple.

Q&A type: Zhihu, sub-answer. Disadvantages: Since it is a one-question-and-answer problem, it is difficult to solve problems quickly and efficiently.

Third-party tool type: Short bookDisadvantages: At present, functional services are only developed for merchants.

For content creators with traffic, it is recommended to use third-party tools to better cultivate users and avoid traffic diversion.

There are Zhihu, Get, Himalaya, NetEase Open Class, etc., etc., there are resources here, and you can see what you want.

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Help professionals in various fields, knowledge influencers and other content creators to build an ecological closed loop of knowledge learning, knowledge monetization, and knowledge dissemination, and provide various content presentation and paid reading forms such as live broadcast, recorded broadcast, voice live, and ** columns, so as to motivate the system to accompany the learning process of students and realize content monetization in one stop.