What is mobile community e commerce and what is the difference between it and mobile e commerce

Community e-commerce is a derivative of the community economy, it is a manifestation of ideology, it does not have the so-called B2B, B2C or C2C division of traditional e-commerce, it can be compatible with the three. With the gradual popularity of the concept of community e-commerce, especially the popularity of self-leading community e-commerce such as Luo Ji Siwei, the concept of community e-commerce has gradually become crooked; Baituibao integrates mobile e-commerce and community e-commerce models, creates the concept of mobile community e-commerce, and focuses on one-stop mobile community e-commerce solution business such as the construction of mass entrepreneurship incubation bases, high-end mobile community e-commerce, and the development of intelligent mobile community marketing tools.

In a sense, community e-commerce is a set of customer management system, through the customer's community can fully activate the precipitation of the enterprise's customers, it abandons the traditional customer management method, each individual customer through the social network tools for community transformation, the use of social tools to fully mobilize the activity and communication of community members.

The model of social e-commerce is not only suitable for traditional e-commerce, but also for mobile e-commerce, and even it is suitable for micro-businesses that only sell through social tools. In fact, the earliest micro-business was actually born out of community e-commerce, but in the later development, the entire business ecology gradually went astray, and this part will be carried out in a special part in the future.

Mobile social commerce is:

Mobile social e-commerce is in line with the new trend of the future development of the Internet, and under the opportunity of public benefit, public sharing, benefiting life, and meeting the needs of more and more niche personalized users through the sharing and interaction of social groups. Socialized multi-scene, multi-form, and multi-play methods have realized the completion of the entire shopping process on social platforms, from the previous "going shopping" to "shopping".

The uniqueness of mobile social commerce:

The so-called mobile social e-commerce refers to the use of personal digital assistants, smartphones, tablets and other mobile terminals, through social networking platforms to carry out e-commerce transactions. Pattern decryption.

incorporate a social element;

make use of dating platforms;

Combination of PC and mobile;

Based on the above, we can draw two core points:1People-centered, people are the core resource; 2.Whether it is a product or a service, it must be able to land.

Social e-commerce is an e-commerce behavior that relies on social relationships, but everyone seems to focus on customer acquisition, and the use of "social relationships" is more than the normal refined operation of e-commerce to maintain and retain customers.

Many social e-commerce platforms are crazy about cutting leeks, damaging the best businessmen, only about the growth of the scale of the royal ruler and the amount of financing, completely ignoring the construction of the first chain, ignoring the quality of the lead products, ignoring the underlying dynamic sales, ignoring the user experience, not to mention any service, this way seems to have become a common way to play on some social e-commerce platforms.

In the gladiatorial arena of social e-commerce, there has always been survival of the fittest, and those naked swimmers who have impure purposes, do not follow the laws of the market, and run blindfolded will eventually be eliminated by the market.

Only those platforms that can combine emerging models, constantly update from generation to generation, have the accumulation of ** chains, and take dynamic sales as the core can stay in the gradual upgrading of the industry and be truly accepted by consumers.

The essence of social e-commerce is an objective manifestation of individual loneliness and self-realization. According to Maslow's theory of needs, these are the three high-level needs, namely social needs, esteem needs, and self-actualization.

In the community, the connection between people will be closer, and the centralization between small groups will be easier to achieve, and it will be easier for everyone to cultivate a sense of trust between each other in this way, so that there will be more possibilities for monetization.

This is the advantage of this group of e-commerce, this is a group, not a single individual, let alone a group of hierarchical interests.

This is the road to self-redemption of a brand, the road to self-redemption of social commerce, and the driving force for the upgrading of the supply-side structure of a business.