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Why did Meizu withdraw its stores? Is it a time that has changed, or is there another reason? What should Meizu do after the withdrawal of some stores? What can be done to prevent more brick-and-mortar stores from closing? Well, let me, who has used Meizu phones twice, tell you the answer!
Meizu, before 2017, was a very popular brand, and in November 2016, I bought my first Meizu mobile phone, which is also very practical and I can't put it down. I believe that other people are also like me, buying the Meizu brand like chasing stars, so Meizu's physical stores have increased to 2,700, and the sales volume is also ahead of brands like Huawei.
What's wrong? In the past two years, Meizu's sales have plummeted, and the losses are serious, and there were hundreds of physical stores in a province before, but now there are only five or six left, and it is estimated that more than 30% of the staff will have to be laid off to continue to survive.
On the one hand, it is because Li Nan, senior vice president of Meizu, has resigned, and Hong Hansheng, a well-known engineer, has also resigned, which shows that after Meizu's left and right hands left, Meizu's future is a little confused.
On the other hand, because the loss was exchanged for the scale of 2,700 physical stores that year, when the boom of Meizu subsided, it was out of control, resulting in a shortage of income and heavy losses.
In addition, Meizu's technology is also lacking. How to say? I bought the first mobile phone before, used it for two and a half years, and bought a second mobile phone, however, the quality of the second Meizu mobile phone is particularly poor, after using it for less than a year, the mobile phone often flashes the screen, and the boot speed is slow, and it automatically switches on and off, repaired once, and the same problem occurred not long after, and then I simply didn't use Meizu.
The world is the survival of the fittest, Meizu wants to continue to survive, do not let the physical store withdraw from the increase, it is necessary to fundamentally deal with the problem, first of all, talent is the key, to find talented people, to develop new technologies, so that the public to fall in love with Meizu again, and then increase the warranty period of the mobile phone, so that Meizu's after-sales service has more advantages than other brands, and finally, to continue to innovate, Meizu can be invincible in the same industry, and there is something unique to be attracted to buy.
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Personally, I think that Meizu will withdraw its store, it must be because it itself is not very good, no one will buy it, and then the sales will not be good, and the profit will not be good, so other physical stores should do a good job of mobile phones to attract everyone to buy and increase sales, so as to avoid this situation.
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Meizu's withdrawal of stores must be the internal reason of the product, in fact, like other brands, as long as they make products with their hearts. Still not like that.
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It has nothing to do with physical stores, mainly products, your products have attractive selling points, and physical stores can continue to operate, and now the physical stores of Huawei and Xiaomi are quite good.
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Other brick-and-mortar stores should find the difference from online, and when there is nothing wrong with the product, it becomes especially important to pay attention to service.
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I think the most important thing is Meizu, you should advertise it well, and then let others know that the advantages of Meizu are in**.
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If a brand wants to gain a foothold in the market, sales alone are not enough, the most important thing is the brand's cost performance and technology.
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Other physical stores can continue to open, after all, some like Apple and Huawei rely on brands and will not be affected, while vivo and oppo rely on publicity and will not be affected too much.
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Other brands should still have no problem, after all, like Huawei, Apple, OPPO, and vivo are selling very well.
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I think that as long as other brands of mobile phones are functional, strong, and reasonable, this situation will not occur, and the improvement of mobile phones will be strengthened.
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With the development of science and technology and the improvement of living standards, mobile phones have become a very common item in people's lives, and mobile phones have become a must-have in people's lives. Recently, there have been rumors on the Internet that people who repair mobile phones are afraid of Meizu mobile phones, do you know why? The reason is that Meizu phones have their unique anti-theft features.
There are more and more people who lose their mobile phones, and now we often hear the message that anyone who lost their mobile phone and found it. In fact, many times once the phone is lost, it is really impossible to find it, if you meet a kind person, you may try to contact you, and then hand the phone back to you. If someone doesn't want to give it back to you, they'll find a way to sell it.
Nowadays, many people only carry a mobile phone when they go out, because now we can use our mobile phones to call a taxi and order food, and mobile phone payment is becoming more and more common, which invisibly meets most of our needs. So make sure to take good care of your phone.
There are too many private things such as personal information and bound bank card information on the mobile phone, and once the mobile phone is lost, this information is likely to be leaked, which will bring hidden dangers to your personal safety and property security. Always keep an eye on your personal belongings and protect your personal belongings from loss or theft, which may cause unnecessary trouble to yourself. <>
The anti-theft function of Meizu mobile phones will automatically call the front camera from a distance to take photos and upload them online. Not long ago, the mobile phone repair master who exploded on the Internet saw that the customer brought a Meizu mobile phone and immediately returned it to the customer and covered his face**, which caused heated discussions, which made many people who did not know Meizu mobile phones instantly have a sense of curiosity about the Meizu brand. <>
Now the mobile phone industry is very competitive, many domestic brands go hand in hand, for the Meizu mobile phone brand, its annual sales are only a few million units, many people in China have not heard of the Meizu mobile phone brand, but Meizu mobile phone has a lot of advantages in terms of software and hardware, this anti-loss function is a magic weapon of the flyme system.
Once the person who picks up the phone or steals the phone tries to unlock it forcibly and fails, then the owner of the phone can control the network through another mobile phone and then force the front camera to be turned on, and the whole process cannot be stopped. <>
As long as the facial evidence of the face is taken, the probability of recovering the phone can be greatly improved, which is also the reason why many people who repair mobile phones are afraid of encountering Meizu mobile phones, because they are worried about whether the person who comes to repair the mobile phone is the real owner.
SummaryWhen we go out, we should always be vigilant, pay attention to keep our personal finances, reduce unnecessary trouble to ourselves, although the quality of people is now improved as a whole, but we still can't take it lightly, after all, it involves their own vital interests, or to take themselves as the center, it is better to consider it thoroughly, the anti-theft function of Meizu mobile phones is indeed more hardcore, are the small feet of travel partners excited?
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The security and protection of Meizu mobile phones are very good, so the mobile phone chain is afraid of **Meizu mobile phones.
Meizu mobile phones are rarely carried out in the mobile phone chain**, because the probability of losing and retrieving Meizu mobile phones is very powerful. Once the lost mode is turned on in the mobile phone mode, it will automatically take pictures and upload information on the network, such as addresses, to help the mobile phone be retrieved, so the mobile phone chain will be afraid of the Meizu mobile phone.
Founded in March 2003 by Huang Zhang, Meizu is a technology company focusing on the R&D and production of multi-terminal products, headquartered in Zhuhai, Guangdong Province, China. Its flyme system is one of the core competitiveness of Meizu mobile phones, which Meizu calls "the soul of the product".
Founded in 2003, Meizu Technology is a leading innovator of technology lifestyle products and software ecosystem services in China. Since its establishment 17 years ago, Meizu has been committed to combining elegant design and intimate experience to create warm and distinctive products for consumers around the world. On May 28, 2021, Meizu announced its access to the HarmonyOS system.
In June 2022, Geely's subsidiaries planned to acquire Meizu's shares, and China withdrew its shareholding and control, so that Meizu could obtain strong capital support, and Geely also significantly strengthened its own software research and development capabilities. On July 4, Hubei Xingji Times Technology officially announced that it held a controlling stake in Meizu Technology and obtained sole control of Meizu Technology.
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I think it's mainly because the competitive pressure on mobile phones is really getting bigger and bigger, and the design of each mobile phone is constantly improving, and which mobile phone that has just come out will be very different from the previous mobile phone. The unified series of mobile phones, when the next one comes out, the previous one has already been eliminated. And everyone has also discovered that the frequency of mobile phones is getting higher and higher.
Therefore, many mobile phones are inconvenient to lose their competitive advantage in this competition, and are at a disadvantage. Meizu mobile phone was very popular in the previous time, because it is cheap, very cost-effective, is the favorite mobile phone of many students, in the previous time, many students in order to buy mobile phones secretly, save their own money, Meizu mobile phone is a mobile phone suitable for students, easy to use and cheap.
But now the high cost performance is no longer people's biggest demand, for example, the current Apple mobile phone, which is the mobile phone that many people hope to get the most, so everyone will not care about the cost performance and buy Apple mobile phones one after another.
Moreover, now Huawei is getting bigger and bigger, and Huawei represents China's domestic mobile phones to a certain extent, many people also chose Huawei mobile phones in order to support domestic production, and I am also a member of the OPPO mobile phone that has just been replaced by Huawei mobile phones.
Huawei mobile phones used to be business mobile phones, mainly for women, but Huawei's P series and Mate series mobile phones that came out later have also begun to take the fashion route, and the appearance is also very beautiful, light and thin, which is the type that many girls like.
And the functions of Meizu are getting more and more backward, compared with other mobile phones, it can no longer be applied to this era, and the weak are eliminated, which is the rule of survival in history.
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I think it's mainly because Meizu phones don't do some advertising at all, so many people don't know about it.
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Although Meizu is cost-effective, in this fast-growing trendy era, it is not enough to be cost-effective, and it also needs to meet other requirements of customer service for mobile phones.
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Because of the increasing competition of mobile phones in the market, the indicators of Meizu mobile phones have become more and more untenable in the market.
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Personally, I think it must be because of the pressure of competition, other mobile phones are developing rapidly, and the reform is getting faster and faster, while Meizu's development has slowed down, and it can't compete with other mobile phones and lost its advantages, so it will get to such a point.
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Because the current mobile phone market is very competitive and the demand for mobile phones is also getting higher and higher, so even if Meizu is cost-effective, it will definitely be difficult to do it if it cannot meet the higher needs of users.
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I think it's because Meizu mobile phones haven't upgraded their products well, so they can't keep up with the trend of the times, and then they are about to be eliminated.
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Mainly the current Meizu mobile phone, its cost performance has gradually been unable to compete with other domestic mobile phones.
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I think it might have something to do with the fact that he doesn't know how to run a business, that no one knows if he doesn't advertise, and that his performance isn't as good as some of the others.
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Meizu did not keep up with the pace of the times, did not introduce new technology, and was gradually eliminated by more cost-effective mobile phones.
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Now the competitive pressure in the mobile phone market is too great, so many brands are competing, and it is very difficult to survive.
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Now it is not only the sales volume of offline sales in the mobile phone market that cannot do the sales volume of online sales, but even the offline sales of fast-selling brands such as clothes and shoes are not as good as online sales at all.
Moreover, the cost of offline sales is higher, and offline sales fees are also required, and labor costs are also required, but online labor costs are relatively reduced, as long as there are staff behind the operation, basically the façade fee can be saved.
We are now walking on the main road, it is rare to see Semir stores, maybe there will be a store in the third and fourth tier cities, but in big cities like shopping malls and the like, it is rare to see the Semir brand.
More shopping malls are some luxury brands, so these low-end brands pay more attention to online sales, so Meizu chose to withdraw offline stores this time, I guess on the one hand, it is to recoup funds, and on the other hand, it is also more focused on online sales.
I remember in 2011 and 2012, when Meizu was still the leader in mobile phones, Meizu did not grasp the opportunity of mobile phone user growth. There is no improvement in the product, more attention is paid to the user experience, and it is gradually killed by Huawei, and even by vivo and oppo!
It is hoped that this time Meizu can grasp the opportunity of Double 11, retain funds to develop technology well, and strive to have its own competitive point when 5G comes, after all, products without characteristics will gradually lose their user base.
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I think so, because Meizu mobile phones are mainly self-produced and sold, and it doesn't invite anyone to endorse and advertise for it.
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In fact, the sales of Meizu mobile phones can't compete with Xiaomi and Huawei, so they will consider withdrawing the store, after all, the sales can't compare.
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