How to check the market share of a listed company s business?

It can be seen from the annual report, which generally has the company's turnover.

and other financial metrics.

Market share.

Product sales volume The total product market.

The market share can be calculated through the information of the total market volume of the product through the official ** or consulting institutions. The market share usually depends on the special analysis documents of listed companies of professional institutions. You can look for professional databases, such as the statistical database of China Economic Network, wind information, and statistical yearbooks.

You can check with the company's sales department or ask someone else about this.

Extended information: 1. What is market share?

Market share. Also known as "market share". It refers to the proportion of the sales volume (or sales) of a certain product (or category) of an enterprise in the market of similar products (or categories).

Reflect the company's position in the market. In general, the higher the market share, the more competitive it is. There are 3 basic measurement methods:

1) The overall market share refers to the proportion of a company's sales volume (amount) in the entire industry.

2) Target market.

Share refers to the proportion of an enterprise's sales volume (amount) in its target market, that is, the market it serves.

3) Relative market share, which refers to the ratio of a company's sales volume to the sales volume of its largest competitor in the market, if it is higher than 1, it indicates that it is the leader in this market.

Second, how to measure market share.

There are many ways to measure market share, the total number of active users, the number of companies using each product, or user spending. Or through the personnel**, mailing questionnaires, etc. to conduct sampling surveys, or according to the sales of similar goods in the shopping mall to estimate, the most accurate is to use probability knowledge to conduct sampling surveys, but the cost is larger, such work can be handed over to investigators or service companies to do.

3. What is a listed company?

A listed company refers to its public offering on the stock exchange approved by the competent authority.

Shares listed for trading****. A listed company is a kind of shares, and this kind of company must meet certain conditions in addition to being approved for listing and trading on the first exchange.

There are three characteristics of listed companies:

1.The listed company must be a share****. Shareholders participate in the company's decision-making by electing the board of directors and voting.

2.Listed companies must be approved by the relevant regulatory authorities. It is not allowed to be listed without approval.

3.Issued by a listed company must be traded on an exchange. Issued **not traded on **exchange** is not listed**.

F10 Check the market share of the listed company's business: For example, the prospectus discloses that the company's market share of Ezo scallops sown at the end of the past three years is respectively.

28%, ranking first in the industry for three consecutive years; At the end of the past three years, the market share of sea cucumber was3%；The market share of bottom-sown abalone reached in 05.

Shrimp are sown at the end of 06. The harvestable area of scallops, bottom-sown sea cucumber and wrinkled abalone has increased to varying degrees compared with 05 years, and the main products of listed companies are stable, which can be found in the interim and annual reports. The market share is more troublesome, there is a statistical process, there is a lag, and the channels are different, the accuracy and timeliness are not the same.

Some companies have trade secrets that you can't find.

1. Calculate the size of the market.

This can be obtained from the Bureau of Statistics**, industry statistical yearbook reports, brokerage research reports and other channels, or too small and subdivided industries themselves to estimate;

2. The operating income of the industry's leading TOP10 enterprises.

This can be learned from the annual report of the listed company, and the unlisted can be learned from the external publicity materials;

3. Market share.

Enterprise operating income Market size.

Extended information: After understanding the company's market share, it is necessary to correctly explain the reasons for the change in market share.

Companies can examine changes in market share by product category, customer type, region, and other aspects. An effective analysis method is to analyze the four factors of customer penetration rate (CP), customer loyalty (CL), customer selectivity (CS), and selective PS.

The so-called customer penetration rate refers to the percentage of customers who purchase a product from the company to all customers of the consumer product.

The so-called customer loyalty: refers to the percentage of the total number of products purchased by customers from the company and the total number of products of the same kind purchased by customers.

The so-called customer selectivity refers to the percentage of the purchase volume of the general customers of the enterprise relative to the purchase volume of the general customers of other enterprises.

The so-called selectivity refers to the average percentage of the enterprise and the average of all other enterprises.

The total market share TMS can be expressed as: Assuming that a company's market share declines over a period of time, the above equation provides us with four possible reasons:

1. The company has lost some customers (low customer penetration rate);

2. The number of products purchased by existing customers from the company has decreased in the proportion of their total purchases (low customer loyalty);

3. The scale of the company's existing closed-chain customers is small (low customer selectivity);

4. The company's ** is too fragile and vulnerable (low **selectivity) compared to the competitor's products.

After investigating the causes, the company can identify the main reasons for the change in market share.

Let's assume that at the beginning of the period, the customer penetration rate is 60, the customer loyalty is 50, the customer selectivity is 80, and the selectivity is 125. According to the TMS calculation equation, the market share of the enterprise is 30.

Suppose that at the end of the period, the market share of the enterprise drops to 27, and when examining the market share factors, it is found that the customer penetration rate is 55, the customer loyalty is 50, the customer selectivity is 75, and the selectivity is 130.

Obviously, the main reason for the decline in market share is the loss of some customers (declining customer penetration), and these customers generally have higher-than-average purchases (decreased customer selectivity). In this way, business decision-makers can focus on the right treatment.