The content of the 5W principle, the theoretical content of the 5W model

The 5W principle. It is a law that is widely used in business management.

5W stands for: Why

what

where

WHO

when

Introduction. 1 "5w 1h" is a law, a principle, a process, and a tool, which is widely used in enterprise management and daily work, life and learning, as well as educational applications;

2 "5w 1h" provides us with a scientific method of work analysis, which is often used in the formulation of draft plans and the analysis and planning of work, and can enable us to improve efficiency and make effective implementation of work.

Origin. 1 The "5W" was first proposed by the American political scientist Lasswell in 1932.

2 After people's continuous application and summary, a set of mature "5W+1H" mode has gradually been formed.

Core point. 5w+1h is to conduct a scientific analysis of the work, on the basis of investigation and research on a certain job, on the basis of its work content (what), responsible person (who), job position (where), working hours (when), how to operate (how) and why to do it (why), that is"5w"、"1h"Make a written description and act according to this description to achieve the goal of completing the job task.

why what how how wondenfw wonderful rhetorical write descriptive method.

1 The theme of advertising communication "who" is "individual or organization", which is the first element of advertising communication. The advertiser must be identified in the advertising communication, which is determined by the purpose and responsibility of the advertising communication. As a commercial advertisement, its purpose is to disseminate goods or provide information about a certain service to consumers.

When consumers receive this information and need to buy this product, they need to understand who produced it; In addition, advertising communication is responsible for the society and consumers, and only by clarifying who sent the advertising communication can we truly clarify the responsibility.

2 The object of advertising communication is "to say something", i.e. "message" (or "message"). This is the second element of advertising communication. Information specifically refers to ideological concepts, feelings, attitudes, etc., and the information here does not refer to any aspect of information in general, but is limited to the information "demanded" by the advertisement.

"Appeal" means "intention to spread". "What is meant to be told to the audience". Advertisers can only achieve the purpose of advertising communication by disseminating the information they are looking for to the audience.

3 The third element of advertising communication is the "medium" – the channel through which it is passed.

The media transform information into an "appropriate symbolic form", and it is only through this transformation that it is possible to disseminate across time and space. "Appropriate symbolic form" here means that the information is disseminated through a specific medium or channel, or into a symbolic form such as text, image, or language, which is accepted by the object of communication. As a result of the choice of different media and channels, the information will either be transformed into words or into images, and accordingly will change accordingly.

4 "Recipient" means "other person or organization" and refers to the object to whom the advertisement is disseminated, that is, to receive or become the audience of the message. This is the fourth element of advertising communication.

Advertising communication is always aimed at a certain target. Communication without an object is meaningless, and even if the communicator cannot specifically determine the where, how many and who are receiving his advertising message, this does not prevent the communication of advertising to be directed at certain people. In fact, advertisers always start their campaigns with the intended recipients of the message.

5 "Feedback" refers to the advertising campaign is not only a process in which the disseminator of information sends a message to the recipient, but also includes the acceptance of the information and the feedback process by the receiver as a response, which is the sum of the dissemination, acceptance and feedback activities. That is why advertising communication activities should not be regarded as a one-way linear communication, but a continuous and complete process composed of receivers and feedback information, which is constantly circulating, developing and deepening.

What – what the manager does, what the supervisor does, what the employee does, what to focus on, what to do now.

WHO – who will delegate, who will implement, who will supervise, who will cooperate, who will incentivize.

When – when to do something, when to start, when to follow up, when to finish, when to motivate.

Way - clear goals, focus on results, focus on the process, diverse channels, effective strategies.

Worth - the value of life, the value of the position, the value of work, the value of time, the balance of value and motivation.