What are the areas where MG animation can be used, and what are the characteristics of MG animation

As we all know, it is not easy to make a three-dimensional animated promotional video of a product, which is fully reflected in car advertising. Due to cultural differences, the promotional video of the same model will vary greatly in content and expression in different regions.

Domestic car sales have been rising year by year, ranking first in the world for many years. The market is highly competitive, and marketing methods are emerging, especially in the production of promotional videos. Korean dramas are popular, and the Oba male protagonists have become advertising darlings, however, the car promotional video does not clearly explain the product positioning and advantages, which seems to be a waste of publicity opportunities.

And a certain manufacturer is ingenious, not to invite the male god, but to write creative copywriting, combined with three-dimensional animation to make an attractive promotional video, not only magnificent mountains and rivers country roads, but also highways, plus frequent stunts of car stunts, and cool three-dimensional scenes and three-dimensional special effects, just two minutes, concentrated many eye-catching elements, so that the audience is willing to watch, and will be impressed.

In the domestic advertising market, because designers do not get enough respect and the right to speak, advertising companies have rich creativity, which has been processed by manufacturers', all of which have become unremarkable. If there are one or two impressive highlights in a series of car commercials, it is already a high-scoring advertisement.

To put it simply, MG animation is a visual expression art based on graphic design based on the use of animation technology, which has been extended to many industries, but not all works can be shown with MG animation, like some promotional films with complete storylines are not suitable for MG animation, Ling Zhi Animation said.

1. Explain the product.

The dense text description says that the nagging product explanation, I believe no one will like it. However, for a huge amount of information and more abstract content, the brand has to think of a new situation to make the audience more willing to accept, MG animation once again exerts its uniqueness, is a very good presentation carrier.

2. Introduce and explain the product features.

Expresses the characteristics of the product. It is the most suitable for the characteristics of MG animation, which can make the audience feel the product features more uniquely, which is also due to the comprehensive credit of graphics, ** and animation presentation.

4. Team profile and company recruitment.

The traditional way of showing individuals and teams is convenient PPT, but in today's high-speed Internet era, the communication effect of PPT is not so brilliant. Now a real-time lecture generally needs a delicate PPT plus at least 30 minutes of explanation time from the speaker, compared to 2-3 minutes of MG animation has many advantages. For example, Lingzhi Animation recently produced an internal training animation for China Construction Bank.

5. Tell the brand story

In the past, the traditional ** promotional film on the performance of complex information has not been able to keep up with the current rapid era, and the production cost is high, even in recent years, the popular H5, GIF and other forms, although novel and interesting enough, but the integration of complex information is still much inferior.

MG animation is actually something we can often see in our lives, and in simple terms, it is motion graphics. In the past few years, the popularity of MG animation is unimaginable, and MG animation can be so popular because of today's rhythm of life, its main popular characteristics are that it can convey information concisely and interestingly, has rich expressiveness, and is promoted by the majority of businesses.

MG animation has occupied a large part of the market in today's society, and what it can bring to us is to express the most straightforward information in the most concise language. Many people generally don't want to read boring text, but if it is animated, it will not only make people watch it, but also attract children, even illiterate children, to understand the information very well. This is one of the biggest advantages.

The second point is the fun of MG animation,It has a rich expressiveness,You can imagine it,When you see some humorous propaganda on the side of the road, it will always make people's eyes shine,Improve everyone's aesthetics and knowledge。 This is undoubtedly a very interesting thing, and in simple terms, it is the form in which it can survive a little longer.

The third point is the promotion of merchants. In this era, animation is becoming more and more popular, and everyone will work animation in order to follow the trend, and it is precisely because of this that MG animation has been promoted by businesses and various departments, making it more and more known and accepted by the audience. When something stays in your field of vision for a long time, you will find that it is actually acceptable over time.

It's like Peppa Pig before, I thought it was ugly at first, but then it was slowly accepted by everyone, and I even thought it was quite cute.

I suspect that MG animation can become popular in fact, it is inseparable from this era, because of its fun, expressiveness, business promotion, affinity, simple picture, etc., it can be popular at the moment.

1. Master of Colorful Animation.

This is a more suitable mg animation production software for novices.,Because the operation of destroying the mountain is a fool's dry book.,It's easier to get started.。 Secondly, there are various templates to choose from, including characters and scenes, which also saves the trouble of making materials and saves time for beginners.

2. Flash

It's a combination of animation and application development, and at the end of the day, it's a mixture of "matte tween, frame-by-frame animation" and elements (mainly movie clips) that can be combined to create a kaleidoscopic array of animations, the most basic of which is to find a way to make the graphics move in a variety of ways.

MG animation can be used in many different fields, including film, television, advertising, games, industry publicity and education, etc. It is often used to produce projects such as 3D animation, special effects, CG animation, virtual reality, and augmented reality with high visual effects and dynamic expressiveness to improve the quality and attractiveness of a product or service. In addition, MG animation can also be used in areas such as design architecture and urban planning, so that the design scheme and concept can be better presented.

Advertising productionMG animation is widely used in TV, internet, and social** advertising to capture viewers' attention and convey a product or service.

Film and television productionMG animation is often used as part of films, TV series, and documentaries to explain concepts, create titles, opening scenes, etc.

Game productionMany games employ MG animation techniques to add to the game's visuals and user experience.

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mg animation. MG animation, the full name in English: motiongraphics, stool dust is directly translated as motion graphics or graphic animation.

It usually refers to ** design, multi** CG design, TV packaging, and so on. Motion graphics refers to "graphics that change shape with the flow of time", and in simple terms, motion graphics can be interpreted as a moving graphic design, which is a kind of rolling and bright video art. Combining graphic design, animation design, and cinematic language, motion graphics is rich and inclusive, always mixing and matching with a variety of forms of expression and artistic styles.

The main application areas of motion graphics are concentrated in program channel packaging, film and television titles, commercials, large and wide MVs, live stage screens, interactive installations, etc.

First of all, we need to know what MG animation is. MG's full name is motiongraphic, and Pi Min means "luck** shape", mainly by "animating" text, graphics and other information. The production process of MG animation should look something like this:

1.Write the script. How long does it take, how many shots are done, and animation lines are included.

2.Storyboarding. It is the most difficult part of the whole MG animation production.

3.Tune the animation. Make every element of each storyboard change and move.

4.Transitions and compositing. Once each shot is ready, you have to intersperse each shot and then compose each storyboard and transition together.

5.Sound effect. Include voice acting, background sounds, etc., to ensure that each animation action is consistent with the sound effect.

The process is probably like this.,Of course, it will also involve the selection of MG animation production software.,Here are two relatively simple and easy-to-use software:

1.Master of Colorful Animation. This is MG animation ** production software with more templates and materials, and the operation is relatively simple, suitable for novices; And in the process of making mg animation, you need to find materials in major **, and it will be easier to use this.

There are both free and paid versions of the software.

The AE software used by professionals can be said to be very professional in the visual effects of MG animation. But the operation is more complicated, and it may cost money just to **. It is not recommended for novices to practice and learn.