Why use message push? What s the point?

Especially for users who have not actively opened the APP, the way to reach it by the APP is relatively limited, **, the SMS is too disturbing and the cost is too high, so the cost is low, it will not be too disturbing, and the link can be set to jump directly to open the APP's message push, which has become a magic weapon for all APP users to attract new users and promote their activities. The significance of message push to the app is mainly manifested in four aspects:

1.Information Notification and Reminders. Message push acts as an information distribution channel, and APP can push content such as product updates, content updates, and event messages to users through the message push channel, so that users can know such news at the first time.

2.Promote user activity and enhance user stickiness. Message push is an important window for apps to communicate with users. Proper message push can effectively promote user activity, improve user stickiness, and allow users to open the app more through push clicks.

3.Promote the activation of silent users and improve retention. Some users may be silent for a long time and do not open the app once for several months. Through appropriate message push, it can promote a part of silent users and reduce user churn.

4.Increase the utilization rate of functional modules. When the product has multiple functional modules, the content of some other functional modules can be recommended to users through message push, and users can be guided to open and use them.

If you need to push messages, you can try the next push service for free. Push messages support Android, iOS and other platforms, SDK access is convenient and fast. It has industry-leading advantages in terms of basic performance of message push, such as power and traffic saving, long link stability, push rate, security, etc.

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The function of message push.

Push allows users to get app updates and prompts in different application scenarios when they are not opening the app. Here's what it means:

1. Improve product activity.

2. Drive the utilization rate of functional modules.

According to the rule of 28, 80% of users will only use about 20% of the function points in the app, and the remaining 80% of the function module usage rate needs to be used by operators to strengthen user awareness and guide use through certain means.

3. Increase user viscosity.

4. Wake up sleeping users and improve retention rate.

In the process of user operation, it is of great significance to wake up sleeping users and retain lost users to improve user retention rate, and appropriate message push can effectively wake up these sleeping users.

In 2014, Aurora received a $4 million Series A financing led by IDG Capital. This year, the market share of Aurora push has been rising. As of 2017, it has served more than 600,000 mobile applications, covering more than 10 billion mobile terminals, hundreds of millions of monthly active devices, and more than 3 billion pieces of information per day.

That is, some apps in your phone select some of these messages, and they appear directly in your notification bar in the form of titles, and you can click on the message to directly enter the app to read details.

2.When the server receives the request, it does not immediately send the data, but holds the connecton.

3.At a certain point, for example, when the server has new data, the server will actively push the message out, that is, push the data to the client through the previously established connection.

What is pushing? That is to say, you don't get on QQ, someone is talking to you, your phone pops up, you can reply to him, but you don't open the QQ interface.

Simply put, message push is to send the content to the client through the server, and users can receive messages in the mobile phone notification bar.

Even if you log out, you can still receive a message in the notification.

Push refers to a new technology that reduces information overload on the network by regularly transmitting the information required by users through certain technical standards or protocols. Push technology reduces the time spent searching on the web by dynamically transmitting information to users. Search and filter information based on users' interests, and regularly push it to users to help them efficiently discover valuable information.

Message push has its pros and cons.

1. Advantages of message push:

1. Improve activity and user stickiness.

2. Improve user retention.

3. Improve user engagement with product features and marketing campaigns.

2. Disadvantages of message push:

1. Disturb users and cause uninstallation. Increased activity can also lead to high uninstall rates.

2. Users become numb to push messages.

Hello, I am Mr. Nanfang Yan, familiar with the business handling of the first department, familiar with various laws and regulations, and earnestly provide you with professional analysis opinions. I've seen your question and I'm sorting out the answer, so please wait a moment

Hello, it's a pleasure to answer for you. For you, the meaning of pushing personnel: refers to those who push advertisements, that is, it is equivalent to these personnel who basically belong to the people who send flyers to push advertisements, and these personnel can basically send these advertisements through advertising and leaflets, and can also send these advertisements through some network pushes, which is equivalent to pushing out the links of some network advertisements.

All the best!

Message push can improve the activity and retention rate of the app, which is essential for the app, it is recommended that you understand the next push, the stability and arrival rate of the push are also highly praised in the industry.

1. Push interpretation: refers to the realization of the sorted information resources in the form of web pages to the user's interface to realize the user's multi-level needs, so that the user can set the required information channel by himself and receive customized information directly on the user's side.

It is an independent all-field mobile big data service provider, providing message push solutions to help enterprises and developers quickly and efficiently build push systems. Based on push technology and relying on the huge coverage of mobile terminals, Getui has developed big data and mobile marketing business at the same time, and has now become a comprehensive mobile Internet service provider based on big data.

The advantages are as follows:

1) The basic message push mode and basic data statistics report can be viewed;

2) The principle of the server-side API is very simple, assemble an object, stuff in the required values, and then code it and send it to the push server through the http request, and then the complex push process will be fully handed over to the push server.

3) Push speed: 20,000 seconds (shared);

4) Support 5*8 customer service;

5) The push displayed by the client of the push service is realized through the push template customized by the requirements.