What are the skills of Douyin operation?

There are many operational skills, so let's start with a few points.

Clause. First, first positioning, then production.

The significance of positioning is how to make your fans and realize it continuously, so you won't change your mind or give up halfway.

Clause. Second, think about the form of monetization before you start.

The form of monetization is a problem for many Douyin big Vs now, many big Vs are eager to monetize, and can only implant various products to bring goods in **, but this form of monetization has the worst effect. On the one hand, it is the consumption of fans, and on the other hand, the proportion of commission profits for this kind of goods is not high, and the effect is mediocre.

Simply talking about "positioning", you can understand that achievement is your form of monetization, none of us today is filming Douyin** to play, we all have our own purpose, some people say that my purpose is to attract fans, but after attracting fans, fans do not appear, then your fans are meaningless. That's why I keep emphasizing the importance of monetization.

Clause. 3. Shake + promotion is currently not suitable for most people.

Shake + promotion due to the low threshold. **As long as the content is not excessively hard and suspected of violating the rules, 100 yuan can be pushed, many people are interested, but the disadvantage of Shake + is that the user crowd is not necessarily direct and accurate, it is not like a through train, you can put accurate keywords (I speculate that Douyin will also launch a similar **through train-style search keyword bidding display in the future), so the products suitable for Shake + promotion are generally relatively low, and the public is interested, and the popular products, because these directly affect the conversion rate, 100 yuan is about 3000-5000 times ****, how to see this ** a lot of amount, but if it** is too long (such as more than 40 seconds), at this time the real effective ** may not even be 300 times, so I said that shake + is not suitable for most people.

Who can use it? If you are selling products directly, the conversion rate of the product is good, the content is made with good intentions, or it is produced by a professional team, and you can control the quality of the content, which can generally achieve the desired effect through shaking + promotion, and the ** produced by ordinary merchants is relatively ordinary due to the quality of the content itself, and the content is not carefully planned, and the effect of the delivery is completely lucky.

According to Douyin's official data, more than 400 million users are active on Douyin every day, and so much traffic and perfect e-commerce channels make Douyin the best channel for selling goods.

In the era of big data, the most important thing for Douyin operations is to know how to analyze data, because only data will not deceive people. It is recommended to go to [66 list] to take a look, update the talent ranking every day, increase the fan list, drop the fan list, etc., as well as the data of the talents, whether it is live broadcast or ** with goods, the sales volume and sales can be directly clear, and the work efficiency is much higher! If you approve of me, I hope to help.

1. From the release time, it is generally recommended to release 15 minutes before the peak period, such as 19:45 20:45 in the evening, so that there will be a good recommendation effect!

2. Choose an eye-catching picture from the cover, and the feeling that you don't understand but want to understand.

Everyone has their own goals and ideas when playing Douyin: as we who want to make money through Douyin, we may just want to attract traffic, sell goods, and accumulate fans to make money. But as users who play Douyin, their purpose may be to pass the time, show themselves, or want to get in touch with new things.

1. Who are your target users?

First of all, we need to think about who are our target users? For example, if you are a beauty maker, then our users are those women who love beauty, or those who need to buy beauty products in the near future. It is important to emphasize here that we must not forget about the male users who want to buy gifts for their girlfriends and wives, these users know less about beauty and are more likely to make a deal.

2. What are their pain points and confusions?

Students who have seen a doctor know that taking medicine pays attention to the right medicine, and today you have a stomachache, but you take cold medicine, the effect will definitely not be good. In Douyin, medicine is equivalent to content, and only when you use the right medicine can you make your users want to buy. For example, taking beauty as an example, what are the confusions and pain points of users who need makeup?

For example, which skin care products are more effective and good? What can I do to skin care and whiten? Are these products suitable for my skin type?

3. What can you offer them?

Then we want users to believe and buy our products. So are we going to be able to solve their confusion and pain points? Then you can continue to produce content based on these points.

For example, most of the people who like Han Han's works are many post-80s and post-90s, because it understands the psychology of the post-80s and post-90s, and understands that this is a transition period in this era, a period of collision between reality and ideals, and his works are centered on these points, so they can be recognized by the target group.

Deliberately popular professional Douyin operation for many years, once operated a knowledge-paid Douyin account, monthly cash out of 70 million, the existing Douyin courses have different series of training, online and offline courses, if necessary, you can find the teacher's assistant zouhong365, this is Wei Xing

2. Analyze peers

Borrowing is not imitation, it is referring to other people's content, and creative recreation is carried out on this basis. For example, the little monk Yichan borrowed from the character in the Japanese cartoon Brother Ichiyu, and changed the two-dimensional animation of Ichiyu into a three-dimensional production. Another example is Bruce Lee's Jeet Kune Do, which was not completely created by himself, but a fusion of karate, Wing Chun, Western boxing and many other martial arts.

2. Visit professional forums

Each field will have its own professional forums, so as long as we pay attention to these forums, there will be an endless stream of materials for you to choose from. And the articles generally posted on the forum are of very high quality and very professional.

On the contrary, Douyin recommends content to users without these two points at all, so the content that can detonate in the circle of friends will definitely be more popular on Douyin, this is creativity**. Our team sorted out all the popular content that has detonated in the circle of friends over the years and made it into **. This is our material toolbox, so how can we not worry about creating content without creativity?

Content from the user: yelling stones.

The content and direction must be vertical, so as to facilitate the subsequent drainage, earning, and realization of the account. At present, the more popular categories on Douyin include food, funny, history, reasoning, and so on. You can start with these areas, of course, the most important thing is to be sure to do what you are good at and interested in, because only in this way can you achieve the continuous output of subsequent content.

After determining the direction, we have to package the account, which is very important before officially making content, and many people ignore this step, resulting in the data of the account being relatively flat for a long time.

Douyin operation should first start from the packaging of the Douyin account, and there are the following parts:

Account nickname, profile picture, account ID, account profile, and header image.

A distinctive nickname or a correct nickname is like a good name, which can not only have a good communication effect, but also generate a sense of trust. The general method of setting the account nickname is to add the industry and IP.

What kind of TikTok avatar is a good avatar? The most basic thing is to match the nickname of the account, such as cooking food, it must be the image of food. Fitness must send a healthy signal, don't make some weird and vague emojis**.

Of course, the best thing is to use your real photos, unique, this is the only one.

In addition, we also need to set the Douyin ID, which is unique and cannot be changed once set. Therefore, it is best to put a little more thought into the setting.

Enterprise account - output culture and value through content;

Expert number - build trust through industry experts;

Product number - tell about the value of the product and added value;

Industry number - extend the corporate brand through the industry.

Enterprises make our products sell without selling through Douyin matrix operation, so as to realize Douyin monetization.

The easiest pit to fall into Douyin in the early stage, remember to avoid it! Shan Ren Information's 15 years of research on network marketing system makes it easy for traditional enterprises to do business on the Internet! Let the Internet novice also quickly open the online market!

The three major elements of Douyin operation must be mastered.

Positioning, content operation, fan operation.

Clause.

1. Content positioning.

Clause. Second, the content output.

But for start-up accounts, it is important to ensure a certain frequency of updates, so that you can strive for a larger degree, and of course, ensure the quality of the content. If you hear someone say that the more you send, the better, you just go up and send one or two "coping" every day, which is completely unnecessary. I know that it is easy to waver if there is no traffic at the beginning, and I can only tell you that "persistence is victory".

Clause. 3. Content Stability.

Clause. Fourth, the tonality of the content.

Conduct Douyin challenges, implant creative ads, find KOLs to work with, make interactive stickers, and more.

The latest Internet celebrity Douyin network zhuan tutorial, 3 minutes to understand.

This course is very specific and can be shared with everyone for free.

Douyin has undoubtedly become a huge traffic entrance platform, and if you master the operation skills of Douyin, you can reap the dividends of Douyin in time. I happened to be preparing to buy a new book called "Douyin Marketing Practical Guide" recently, and it was introduced that it is a book that integrates entry positioning + content creation + brand marketing + drainage and monetization, and has a comprehensive presentation of Douyin marketing strategy. Anyway, I'm very impressed to see it, and I recommend it to you!

First of all, you should determine the content direction of the short ** and plan the content according to the areas you are interested in or good at. There may be no ideas in the early stage, you can look at other people's ideas for imitation and reprocessing.

1. **Soaring list: View the soaring situation of all Douyin classification short** in the past 1 hour, 3 hours, 6 hours, 12 hours, 24 hours, 48 hours, and 3 days, and at the same time, you can filter and distinguish the data such as **duration, number of likes, whether there are things and wisdom scum, audience portraits and other data.

3. Popular**: The same**material, why other people's** are popular, may be because the background added by TA **happens to be the latest hit**. Therefore, in the process of short operation, the choice of background is also particularly critical.

To sum up, in the early stage of content planning, if you don't have any ideas, **soaring lists, hot**, hot**, and hot topics are all very popular content materials nowadays, and you can learn from and imitate other people's routines. However, if you want to operate a good one for a long time, you must have your own set of playing methods and rules, otherwise it may be reduced to three days of fishing and two days of drying nets.

Because he is not a professional background in short-term operation, but as an Internet operator, he is no stranger to the concept of user operation. As the saying goes, as long as you understand the following points, then for short-term operators, it is also a trial.

1) Who is the user?

2) Where are the users?

3) What do users like?

4) In what scenarios will users use our products?

5) What are the promotion channels?

Content classification: Food.

To sum up, food users probably have the following characteristics: mainly people aged 6-24 who like to eat and try to learn to cook; Cities are mainly concentrated in southern and central and eastern cities; Surprisingly, the male audience of this ** accounts for 81%, and it seems that the future of male compatriots occupying the kitchen is just around the corner.

Regarding the promotion of short channels, we will not go into details, you can create your own **, using the matrix method, on the major platforms at the same time to distribute or promote. **Classification mainly includes three main categories of platforms:

Youku. iQIYI.

Station B. 3. Live broadcast platform.

Douyu, Huya Live, Huajiao Live, Bilibili, YY Live, Yi Live, Panda TV, Tentacle TV, Penguin E-sports, Yingke Live, Now Live.

In addition to creation, data analysis is the most important link. We can continue to optimize according to the data situation and user feedback, and the quality and communication effect will also increase.

1.Grab users' attention: Produce interesting, unique, and engaging content. Highlight yours with catchy thumbnails and captions to make sure they stand out on TikTok.

2.Follow trending topics and challenges: Follow and participate in trending topics and challenges, which will help you get more ** and Guan Chan shouts on the Douyin platform. When filming and sharing, combine trending topics and challenges to improve the discoverability of your**.

3.Engage with your audience: Actively respond to comments and comments from your audience to build an interactive relationship with them. Not only will this increase audience engagement, but it will also increase your credibility and loyal fan building.

4.Make a release plan: Make a reasonable release plan and maintain a certain frequency of releases to keep your audience interested. This increases your ** degree and builds an image that is updated frequently.

5.Take advantage of Douyin's features: Douyin offers many useful features, such as live streaming, short answers** comments, likes, sharing, and more. Make good use of these features to increase your engagement rate and visibility.

7.Take advantage of Avail and Special Effects: Avail and special effects can add interest and appeal to your. Reasonable selection of ** and special effects suitable for content and style can improve the quality and enjoyment of yours**.

9.Cross-platform communication and collaboration: Integrate your content on Douyin to other social platforms, such as Instagram, YouTube, etc., and collaborate with other creators or brands to promote and share content.

10.Keep learning and improving: To keep up with the changes and trends on the Douyin platform, keep learning and improving your creative skills and operational strategies.