What are the promotion skills of Douyin Mini Program?

Common promotion methods are:

Poster plus ***.

This method can be identified as the most common method in promotion. The operation method is very simple, and the small program code is printed on some outdoor advertisements such as various posters, business cards, stores, brochures, etc., so that it can be seen everywhere. Xiao Cheng often sees a small note attached to the takeaway, and the small note is the merchant's small program code.

As we can see, as long as the operator adds a Mini Program to the WeChat platform article, users can jump directly to the Mini Program. Therefore, when we ** article, the mini program was also promoted - friends, various groups, and circle of friends.

Paid promotions. At present, advertisers can create new "in-text ads" in the background, and the cpc ads in the article are connected with the products in the Mini Program. This method is several times more advanced than the previous conversion of reading the original text, and the user intuitively feels the product information, and the form is very novel.

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All related questions.

What are the marketing methods of Douyin Mini Programs?

Poster plus ***.

This method can be identified as the most common method in promotion. The operation method is very simple, and the small program code is printed on some outdoor advertisements such as various posters, business cards, stores, brochures, etc., so that it can be seen everywhere. Xiao Cheng often sees a small note attached to the takeaway, and the small note is the merchant's small program code.

As we can see, as long as the operator adds a Mini Program to the WeChat platform article, users can jump directly to the Mini Program. Therefore, when we ** article, the mini program was also promoted - friends, various groups, and circle of friends.

Paid promotions. At present, advertisers can create new "in-text ads" in the background, and the cpc ads in the article are connected with the products in the Mini Program. This method is several times more advanced than the previous conversion of reading the original text, and the user intuitively feels the product information, and the form is very novel.

How to promote Douyin Mini Program.

In addition to Xiaomi Youpin, Jingdong Good Things Street has also been launched, according to the plan, Netease Kaola, Suning and other e-commerce platform mini programs are in the development stage, and are expected to be launched in May.

Toutiao's approach is the same, and you can also cooperate with other influencers to introduce the influencer's traffic to your mini program.

Internet celebrities have realized traffic monetization, and you have achieved traffic growth, mutual benefit and win-win.

The practical steps for Douyin Mini Program promotion to make money are as follows:Gongyuan infrastructure: Xiaomi K40, Android 10, Douyin.

1. First of all, let's answer such as opening Douyin, click the " " sign below to enter the shooting interface. Here you can choose to shoot directly** or select the footage you have already prepared.

<>3. Make a good text before publishing, and click on the source base to add a small crack to start the program.

<>5. The final release can answer the practical steps of completing the promotion of Douyin Mini Program to make money.

Tools Raw materials: Redmik30 Pro, Douyin <>

2. Jian Hanfeng entered the creator service center.

Click to go to Creator Services.

3. Enter the hot spots.

Click to go to the top of the General Abilities section.

<>5. Complete the payment.

How to let users want to see your other ** after reading one of yours**, and it is automatic and spontaneous to browse your other works, by the way to give you a attention, see your favorite products, and place an order by the way.

How?

In order to better facilitate everyone's learning and digestion, we have divided the operation of Douyin into 12 steps, which is an indispensable part of our operation of Douyin.

The first step in playing Douyin is not to stare at changing the information, not to post the work, but to do a good job of positioning first, and then change the information and then post the work, because everything is around the positioning of the work, which is what our anti-Sun reply emphasized.

But many people find that the positioning is done, how can there still be various problems, after our practical experience summary, found that many people do positioning before, the rules of the platform is ignorant of anything, feel free to think of a positioning began to send works, and did not design the rules of the Ping Kai Kai sedan platform, and did not take into account the algorithm of the platform.

Therefore, everyone remember, understand the rules of the platform before positioning, because once you happen to be on the red line of the platform, it will be difficult to operate this Douyin account no matter how you operate it, and it will hinder your development on the Douyin platform.

Clause.

1. Run your own.

Finding the right positioning in advance and filling in the information completely is the basis of Douyin promotion. Next, create your own content based on your positioning. **The content should be as original as possible, the picture quality and sound should be clear, and it would be better if it could add some professionalism or interest.

Interact more with your followers, such as guiding them appropriately, replying to their comments, and so on. You can also combine the suggestions of your own fans to try some breakthroughs in ** content. Those who have the ability can also start a live broadcast and talk directly to fans to understand their preferences.

Clause.

2. Contact the industry.

Keep in touch with Douyin in your field at all times, actively leave a message below them, participate in interaction, and imitate some popular ** for processing and creation. This can not only activate yourself, but also increase the ** in the industry, so that users with similar hobbies can pay attention to you.

Paying attention to the industry, especially the big V, can also prevent you from falling behind. Because they have more fan interactions, from the feedback of most users, we can analyze recent trends and combine hot creations**.

Clause.

3. Make use of promotional tools.

Douyin already has a lot of advertising promotion tools, which are divided into dou+ promotion, open screen advertising, information flow advertising, talent promotion and so on. Each of these types of ads has its own characteristics and different ways to use it, but as long as you combine your own situation and needs, there is always one that suits you.

For example, dou+ promotion is built into Douyin, which is easy to operate, and it can be heated after the release is completed. In addition, it can select interested groups according to different goals, provide real-time delivery data reports, and facilitate adjustment of advertising strategies.

Clause.

Fourth, close to the user's preference style

The Douyin platform is relatively close to entertainment, so Douyin ads must be integrated into the advertising content in an entertaining and interesting style, so that more friends can like it, and the effect of conversion can be maximized.

Clause.

5. Create personal IP

It is the best way to attract traffic from Douyin by creating personal IP, doing vertical originality, relying on high-quality content to obtain high-quality content, and letting users like and pay attention to it. Only in this way can there be great room for later realization. However, the premise of Douyin to attract fans and attract traffic is that you need to clarify the user portraits of your fans, and then position the content according to their tags and portraits.

<>2. Tweet release: We can go to some high-authority news platforms or forums to post some tweets, the content can be to introduce our own products or enterprises, and put our own mini programs at the end.

3, *** push: The Mini Program now supports inserting *** articles in the form of cards, and the display form is the same as the ordinary ** in the stupid core Chinese chapter, of course, the addition and subtraction information here suggests that the number of times a mountain article is inserted into the card of the Mini Program should be appropriate, even if the content of the tweet is very long, the number of insertions should not exceed 8 times, and more will affect the readability of the article.

4. Large mutual push: This form is the same as the above, we can cooperate with some large numbers with many fans to push each other, and insert our mini program into the information they push.

Douyin promotion methods are:

1. Douyin SEO optimization.

Douyin SEO is Douyin search engine optimization, which improves the organic ranking of Douyin keywords on the search page through technical means. When a user searches for a keyword, it will appear in the top 10 on the homepage. We add keywords within a short screen to make them appear quickly in the user's search interface.

Second, Douyin dominates the screen.

Douyin dominates the screen as a means of rapid fission. The merchant makes a promotion, and the background will generate it according to the promotion. When someone in an offline physical supermarket scans *** to get a coupon or red envelope, the user's Douyin will automatically send the promotion**.

Reach a pass. 10. The effect of 10 to 100.

3. Douyin blocked Brother Mu's advertising.

Douyin advertising can be divided into splash screen ads, information flow ads, detail page ads, etc. These three types of advertisements have higher requirements for the creative simplicity of Douyin**, and netizens can watch the desire to watch it, otherwise it will often backfire.

Good promotion of effective practices requires the following:

1. Formulate appropriate content according to product characteristics.

Friends who often brush Douyin, if you look closely, you will find that many businesses tend to follow the trend when they are doing Douyin content or product promotion.

This approach is not impossible, and it can be used for reference in the early stage, but it does not mean that it can always work. Hot spots can be rubbed, popular models can be learned, and it is also necessary to selectively rub hot spots and learn from popular recommendations. Avoid Naike to avoid negligence of their own product features.

2. Master short, concise techniques.

The content and title of the promotion should be as short as possible, concise, and grasp the main points, and it is recommended to choose more words such as "private collection", "dry goods", "must-have" + life scenes, etc., and try to choose bright, eye-catching and life-oriented scenes on the pictures, which can better catch the attention of users.

3. Seize KOLs in the product field

In the general week, the big V on the Douyin platform occupies a great decisive role, and the ability of a KOL to bring goods is often dozens of times that of ordinary merchants. The essential difference between advertisers and KOLs is that advertisers are indirectly exposed to Douyin, while KOLs are more able to directly digest Douyin rules, and advertisers need to find Douyin KOLs who are consistent with their own brand products to create cooperation.

There is no direct resource query for middlemen.

As a Douyin expert, I think there are five main ways to promote Douyin, and I will introduce it from three aspects: personal promotion, brand promotion and celebrity promotion.

1. Personal promotion.

Personal promotion refers to the publication of brand-related short ** through personal Douyin, so as to achieve the purpose of brand promotion. Through personal promotion, you can quickly accumulate a certain number of fans and friends, improve the brand rate, and attract the attention of more users.

2. Brand promotion.

Brand promotion refers to the creation of an official Douyin by a company or brand, and the release of relevant shorts**, live broadcasts and other content to promote the brand**, enhance brand awareness, product awareness and influence. Compared with personal promotion, this method will have more stringent requirements in terms of branding, such as production, marketing strategy, etc.

3. Celebrity promotion.

Celebrity promotion refers to the combination of the influence of celebrities and brand promotion, and attracts enough users to pay attention to the brand through the best degree of celebrities. In addition, co-marketing with celebrities is also an important way to communicate, which can increase user stickiness and also enhance brand awareness.

4. KOL promotion at the bottom of the waist.

5. Amateur KOC promotion.

In general, there are many ways to promote Douyin, each of which is suitable for enterprises or brands at different stages, the key is to choose the right promotion method, and pay attention to the aspects of well-made, ingenious planning, flexible marketing methods, etc., so as to achieve better promotion results.

If you need to promote it, you can pay attention to the Prayer Network, I often work with them. Pray Network pays great attention to the needs of customers and customized services. In the process of communicating with customers, Pray Network will fully understand the customer's brand concept, product characteristics and target user groups, and provide personalized network marketing solutions to help customers better promote their brands and products.