What are the phenomena of McDonaldization and the impact of McDonald s culture on consumers

The McDonald's phenomenon is simply called efficiency, calculability, scalability and control. Because the most vivid example of these characteristics is McDonald's, because it has been widely present in all levels and levels of society, it is called the McDonald's phenomenon or McDonaldization.

As the name suggests, we can imagine that McDonald's in the process of manufacturing a hamburger is in line with the above McDonald's characteristics, no matter which country McDonald's employees, they must follow the company's planning of several fixed production steps, efficiently make a thorough burger, from the manufacturing process, sales, revenue, etc., are in line with the above four characteristics, so that McDonald's can quickly replicate and expand in the same way around the world, not only employees, even consumers from different countries, It was also planned to carry out several actions, queuing, choosing a meal from McDonald's standardized catalog, paying, finding a seat by yourself, and clearing your place after eating.

Although these characteristics are almost a model of business efficiency on the surface, in fact, McDonaldization has been efficiently and organized to all levels of our lives, representative examples include McDonald's, KFC, 7-11, Starbucks and other food and daily necessities, in fact, it has been extended to every level of our lives, but most people are not conscious, people who agree with the author's view cite countless examples, from the restaurant industry, academia, The medical profession and so on have the shadow of McDonaldization.

For example, the specialty industry.

The development of the ancient Chinese Yihong Courtyard from the kind we see on TV.

model, become the Netherlands, Germany's window purchase method; With the development of medical science and technology, human beings not only control the reproduction of germs and viruses, but also control genes in recent years.

This efficient business development model is a rational way. Paradoxically, however, this rationality implies many irrational behavioral consequences. For example, in the McDonaldized world, what is seen as an efficient way to queue up for food can often lead to quite inefficient consequences, as many customers will find themselves stuck in long lines of food carts or queues, wasting a lot of valuable time.

People have unwittingly entered this iron cage of reason.

McDonald's is too expensive, but the food inside is really delicious.

The impact of McDonald's culture on consumers. McDonald's culture also has a great influence on consumers. He has influenced the food culture of consumers.

I think this kind of fast food culture still has a great impact on consumers, although it is convenient, but it is not very healthy.

This fast food should have a greater impact on consumers, and many people eat this.

McDonald's culture certainly has a certain influence on consumers, for example, it will affect the local people to consume in advance.

The impact of McDonald's culture on consumers can be said to be positive, positive, and can make better use of time and better save resources.

The impact on consumers is still great, well, because this culture is not from China but from abroad.

McDonald's is the fast food industry in the United States, and after coming to China, it conquered diners with its unique taste and won it a lot of wealth.

He has led to an impact on fast food, and has also promoted a lot of GDP growth and everyone in the new concept of consumption.

McDonald's culture is fast food, fast production, and environmental hygiene.

The influence of McDonald's culture on consumers is to do things in a down-to-earth manner. Do the work clearly.

After McDonald's entered the Chinese market, how did it manage localization.

Dear, hello, I am glad to answer your answer After McDonald's entered the Chinese market, it did so in terms of management localization, and the marketing of the fast food industry belongs to the category of service marketing. In terms of localized marketing, McDonald's has developed a localized service marketing mix strategy that is in line with the local market according to local conditions. 1. Appropriate localization of products on the basis of standardization.

The core products of fast food are food and beverages that are cooked and prepared on the spot. The core foods provided by McDonald's to customers are always hamburgers, french fries, ice cream, soft drinks, etc., and then slightly changed according to the differences in eating habits and food culture of consumers in different countries. As stated in its training manual:

The standard menu is changed only slightly from one place to another." 2.For example, Indians don't eat beef burgers, McDonald's introduces lamb burgers; In China, McDonald's has taken into account consumers' eating habits and consumption levels, and has launched fast food foods that are in line with the eating habits of Chinese consumers, such as McNuggets Chicken, McNuggets Fish, McSpicy Chicken Thigh Burger, and McFragrant Pork Fillet and Egg Meal.

In order to reduce costs, McDonald's has also implemented localization of raw material production and procurement. More than 95% of the raw materials for McDonald's in Beijing are produced and sourced locally in China. McDonald's Corporation's marketing mix strategy 1, product strategy.

Standard, stable, high-quality products, long service time, fast service speed. 2. Strategy. **Policy.

3. Channel strategy. (1) The business premises are located in areas with a high concentration of customers. (2) Franchise chain operation and expand new stores.

4. Strategy. (1) Within the strong advertising campaign, ** is dominated by television. (2) Adapted to the tastes of children and young people.

While McDonald's used to focus on small children, bringing their parents into restaurants, KFC focused on young men and women. The biggest difference in food is that McDonald's is based on burgers, while KFC is easy to focus on all kinds of chicken food. Hamburgers are more in line with European and American tastes, while Chinese prefer chicken.

KFC has a well-known advertising slogan: based in China, integrated into life. He means that from the perspective of Chinese, research is in line with Chinese eating habits, so some of the brands he created have achieved great success in China, and McDonald's seems to be slow and straight-up after finding Wang Leehom as a brand spokesperson, the situation has improved, which shows that McDonald's has begun to pay attention to localization strategies.

Therefore, in China, KFC's performance is twice that of McDonald's, and in the world, McDonald's is the leader.

The phenomenon of entertainment McDonaldization shows that the people have forgotten their national hatred.

McDonald'Founded in Chicago in 1955, it has about 30,000 outlets worldwide. It mainly sells hamburgers, as well as fast food such as fries, fried chicken, soft drinks, ice products, salads, and fruits.

McDonald's restaurants were translated as "MacDonald's Fast Food" in Chinese mainland in the early days, and it was not until later that the Hong Kong-style translation of today's Dong Cheng was uniformly adopted. In the folk, because of the close pronunciation of McDonald's and "Peony Building", Peony Building is also regarded as a nickname of McDonald's, but it is not common.

With approximately 32,000 stores in 119 countries on six continents, McDonald's represents an American lifestyle in many countries. As the first and largest multinational fast-food chain, McDonald's has been the focus of public debate on food-induced obesity, corporate ethics and consumer responsibility to represent a fast-food culture that has been accused of affecting public health.

Many people have slammed it as junk food. France prides itself on its food culture, and many people are hostile to McDonald's, seeing it as a proxy for the invasion of the American way of life. In the United States, there is a McDonald's branch near every highway exit.

Wireless Internet access is also available. McDonald's Happy Meal offers free toys, such as Disney movie character dolls, which are quite attractive to children.

The market effect of the brand strategy gives you experience and innovative services. That is, the reality of social relationships, emotional relationships and brand relationships.

I didn't read the report and used fast-growing medicine chicken, fried junk food, it's better to eat less. Then again, in China, McDonald's was thrown a few streets by KFC.

The reasons for McDonald's success are:

1. Comply with the requirements of the times, seize the opportunity and follow the trend.

2. Hard work cannot lead to success, and diligence may not necessarily be rewarded.

3. Desire to succeed and never give up.

4. Dare to think and dare to do, and go all out.

5. It is very important to find like-minded partners.

6. Can't be bound by the inertia of the industry, and have cross-border thinking.

7. McDonald's also demonstrated its ability to understand the cultural peculiarities of consumers in different countries.

8. Progressive marketing.

9. Become a partner with the best businessmen.

McDonald'S Corporation) is a large fast-food chain founded in the United States in 1940 by McDonald's Brothers and Ray Kroc. Headquartered in Oakbrook, Illinois, McDonald's has about 30,000 stores around the world with a total investment of $500 million, mainly selling hamburgers, fries, fried chicken, soft drinks, salads, etc. McDonald's restaurants can be found in more than 100 countries on six continents, and in many countries McDonald's represents an American way of life.

McDonald's was known as "McDonald's Fast Food" in Chinese mainland.

On December 3, 2015, the European Union's antitrust regulator said it had conducted a full investigation into McDonald's tax issues in Luxembourg. On October 12, 2017, McDonald's (China) **** officially changed its name to Golden Arches (China)****.

McDonald's is the world's leading restaurant provider.