How to write an article to attract readers? What does it have to have?

The first point is to be clear about who your copy is for.

The second point is to be clear about what your customers really want.

The last point is to start thinking about how to write this copy.

In fact, this is also the most effective way of copywriting, and there is no need to explain a lot of things in detail. Expressing the content simply and accurately is actually the best copywriting content. Customers don't have that much time or as much interest in thinking about what your copy is about, they just want to know what the product is really about.

Minimize the cost of customer understanding, and simple and clear copywriting can hit users neatly.

The six most common writing methods include contrast, foiling, desire to promote and suppress, borrowing scenery to express lyricism, echoing from beginning to end, and supporting the object.

The first method: contrast.

Contrast means comparison, which is an expression of arranging two sides with obvious differences, contradictions, and opposites to make comparisons. Comparison is the comparison of opposing meanings and things, or two aspects of things, so that readers can distinguish between good and bad and distinguish right from wrong in comparison.

The second method: foiling.

In order to emphasize the main thing, to set off with something similar and opposite, this rhetorical technique of baking clouds and supporting the moon is called foiling. Using the foiling technique, you can emphasize the subject, render the subject, make the image distinct, and give people a deep feeling.

The third method: borrowing scenery to be lyrical.

Describe the objective scene with strong subjective feelings, put the feelings you want to express and express your feelings in this scene, and express it by describing this scene, this expression is called borrowing scenery or borrowing objects to express.

The fourth method: Wrap up and echo.

One of the ways to write is to explain a meaning before and after the article, or cover it, cover the first part of it, and take care of each other. Therefore, it is also called control.

And so on......There are many ways to write, if you are interested, you can search for "1In-depth decryption 1: Quickly write marketing copywriting and articles that attract people's attention and the best products, and write various marketing articles through the formula method.

1. If you want to write a good article to attract readers, the title of the article is the key.

A good article starts with a good title. A good title will give people an urge to look down.

2. The writing color is good, and the writing is rich in writing. The color of the pen and ink is completely penetrated, and the rhetoric is fascinating, and even if something deviates from the topic, it will make people admire the beautiful writing of the article.

3. Professional knowledge runs through, even if your writing is mediocre, but you have a professional knowledge, and apply these professional things, then the article you write will definitely be a professional article.

1.Don't overexpress your point of view when writing an article. One of the biggest taboos when writing an article is regardless of the reader's ability to accept the article.

As an article, you must always remember to write something that the reader is interested in when writing the article, and the article you write must be "down-to-earth".

2.The length of the article must be controlled. In this fast-paced era, few people can read a book or an article in its entirety, so when writing an article, it is important to remember that an article that is too long will cause the reader to lose interest in reading.

If it really can't be finished quickly, you can throw a burden on the reader in a timely manner, or other tips, which will improve the reader's reading experience.

3.The topic of the writing must be clear. Before writing, it is necessary to set a good theme, and a clear writing theme can not only stimulate the reader's interest in reading, make the reader curious, but also allow the reader to find empathy.

In this way, the number of views and clicks on the article will also increase a lot. Here, we focus on the setting of the article title. A good article title is the first and most crucial step in attracting readers, as it will set up suspense, cause controversy, or subvert perceptions to attract readers' attention.

Of course, the title also needs to be the topic that people are most concerned about at the moment, and don't use content that is obscure or too unfamiliar.

4.The logical order of writing is also very important, if the article is too smooth and peaceful, then the reader will feel very bored, and the impression of the article will be greatly reduced.

1. Rub hot spots.

2. Leave suspense.

Leave suspense in the title, arouse the reader's curiosity, and guided the reader to click to read the article under the drive of curiosity, as if we will chase the ** article, so that the reader has the motivation to continue to read and understand.

3. Grounding.

4. Emotional resonance.

People have seven emotions and six desires, and use the weaknesses of human nature to find the pain points of the corresponding group, mobilize emotions, and resonate with them.

5. Use numbers well.

The numbers are intuitive and simple, making them easier for readers to understand. Compared with words, people tend to be more sensitive to numbers, which is also more conducive to users' understanding and deepening impressions.

1. Observe carefully.

Careful observation is the golden key to improving your writing. The article is the product of the reflection of objective things in the author's head and in the author, and in order to reflect the object, it is not necessary to make careful observation of objective things. Only by careful observation can we find broken gold and jade from the mineral deposits of life phenomena, and grab the shining treasures from the mixture of mud and sand.

If you don't grasp it, "observation" is the golden key to open the door, and the "iron threshold" of composition will definitely not be able to be crossed.

2. Read more.

Familiar with three Tang poems, can not compose poems and chant. Mr. Lu Xun also advocated reading more, "You must be like a bee, picking many flowers, so that you can make honey, if you sting in one place, the income will be very limited, boring." "We emphasize that we should read more, read selectively, and read more importantly, to understand the structure, skills, and language characteristics of the articles we read, so that we can grasp the composition more profoundly and change more.

3. Skillful selection of materials.

Careful selection is an accelerator to improve your composition. The requirement of material selection is to be novel, the so-called novelty, is to choose the general people have not been contacted, or to turn a blind eye to the profound meaning. Once the author puts pen to paper, it is thought-provoking and inspiring.

The angle of material selection should be small, and the material should be small to see the big, and write about the material that everyone has in their eyes and everyone has in their pen. To this end, it is necessary to compare, analyze, and synthesize various materials in our minds, and carry out rough and refined extraction, transformation and processing, and only in this way can we make the materials novel. And this kind of positive thinking and repeated scrutiny is very helpful to improve the level of composition.

Fourth, often practice the pen.

Practicing your writing regularly is the key to improving your composition. If you want to enter the door of composition and seek continuous improvement, it is more important to practice more. As the proverb goes:

It is better to read ten articles than to write one. This shows the truth that the practice of composition produces true knowledge. After we have studied an article, understood the structure of the article, and figured out the writing characteristics of the article, we must learn to use these knowledge and methods to practice, to practice, and to make it our own writing ability.

In fact, we can practice writing after the first text. The fragment practice is a good way to practice the pen, and the fragment practice does not take a long time, and the purpose of practicing the pen is achieved. Keeping a diary is also an effective way to practice writing, and if you keep keeping a diary every day, you will have a solid foundation in Russian.

5. Frequent revision.

Repeated revisions are a catalyst for improving the level of your composition. Revision is an indispensable step in the composition and an effective measure to improve the quality of the composition. The predecessor said well, "The article is not tired of being changed a hundred times."

The article was changed. "Cao Xueqin wrote "Dream of Red Mansions" for ten years, adding and deleting five times, "Tolsqin's "War and Peace" has been revised seven times; Mr. Lu Xun advocated that "it is not a pity to read it at least twice after the decision is completed, and try to delete the dispensable words, sentences, and paragraphs." It can be seen that article revision generally refers to the processing process from the first draft to the final draft.

Generally speaking, the article is always getting better and better, and we have to work on "revision".