What does the 4Cs mean in marketing?

Updated on technology 2024-03-27
3 answers
  1. Anonymous users2024-02-07

    In marketing, the 4Cs stand for: Consumer'sneeds &wants), cost, convenience and communication.

    The 4Cs Marketing Theory (ThemarketingTheoryof4Cs), also known as:"The 4Cs of Marketing Theory"The 4Cs are Consumer, Cost, Convenience and Communication.

    The 4C theory emphasizes that enterprises should first put the pursuit of customer satisfaction first, secondly, strive to reduce the purchase cost of customers, then pay full attention to the convenience of customers in the purchase process, and finally should implement effective marketing communication with consumers as the center.

  2. Anonymous users2024-02-06

    The 4Cs in marketing are:

    The 4C theory was proposed by Professor Lauterpen, an American marketing expert, in 1990, and it resets the four basic elements of the marketing mix based on consumer needs

    That is, the consumer'sneeds &wants), cost, convenience and communication.

    It emphasizes that enterprises should first put the pursuit of customer satisfaction first, followed by efforts to reduce the purchase cost of customers, and then pay full attention to the convenience of customers in the purchase process, rather than deciding the sales channel strategy from the perspective of the enterprise, and finally should also implement effective marketing communication with consumers as the center.

    The downside is that there is too much emphasis on the consumer and too much on the business.

  3. Anonymous users2024-02-05

    The 4Cs in marketing are:

    The 4C theory was proposed by Professor Lauterpen, an American marketing expert, in 1990, and it resets the four basic elements of the marketing mix based on consumer needs

    That is, the consumer's

    needs&wants), cost, convenience, and communication.

    It emphasizes that enterprises should first put the pursuit of customer satisfaction first, followed by efforts to reduce the purchase cost of customers, and then pay full attention to the convenience of customers in the purchase process, rather than deciding the sales channel strategy from the perspective of the enterprise, and finally should also implement effective marketing communication with consumers as the center.

    The downside is that there is too much emphasis on the consumer and too much on the business.

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