Cosmetics stores, how to attract customers to the store?

Every day, there are bustling ** passing by in front of my store, but why don't they come into my store? How do I attract customers to my store?

The most valuable asset of a store is not how big the store is or how luxuriously decorated, but how many customers are willing to buy products in the store every day. The store owner should regard the development of customers as the core work of the store, and do it every day, every month, and every year.

There is a joke "The Venue is Full", which says that the audience of a certain theater is full every day! What is it about the drama that attracts the audience so much? It turned out that the heroine Lao Nail Fence Gu Feng changed her costume to change her costume, and the female audience liked it very much, but she simply changed it on stage, and the male audience liked it even more.

This joke tells us a few marketing secrets:

The first is customer maximization. Popularity is wealth, and the first thing to gather is to gather popularity.

The second is that the heroine uses the psychology of different customers to provide targeted products and services, so as to maximize the attraction of customers.

Customer Segmentation: New customers. Customers who enter the store for the first time.

Regular customers. Customers who come back to your store multiple times to buy a product.

Lapsed customers. Customers who have bought your product before and haven't come back in the last few days.

New customers can be divided into the following three types according to why they come to the store:

Customers who pass by the door of the store and take the initiative to enter the store;

Customers who go out to develop stores;

A new customer recommended by an old customer.

To boil it down, there are five ways for stores to develop customers:

How do you attract customers passing by the store's door? nbs

1. Whether it is a new product or an old product, it is because there is a demand that the customer will be interested in the product;

2 Introducing the product is a crucial step in determining whether the visit will go smoothly. There are 4 points to pay attention to when introducing a product: conciseness, engagement, comparison, and **.

3. Whether the transaction is completed or not directly shows the quality and efficiency of the sales and visits of the marketing bureau;

4 Tong socks should pay attention to three points when making a deal: specialization, answering questions and dreaming; 5. As a continuation of the transaction, we should be good at using the customer's possessiveness and sense of ownership to maximize the transaction as much as possible;

6 The meaning of expanding the volume refers to actively creating an atmosphere of active consumption, including after-sales service, so that customers feel happy and lay the foundation for the next transaction.

The first is training, training is an important part of makeup sales, unlike skin care products, makeup has stronger requirements for professionalism, and it is difficult for sales staff to sell makeup well if they do not master skilled makeup skills, product knowledge and sensitivity to color.

The training is divided into two parts, one is product knowledge, the other is makeup and sales skills, through continuous training, so that the shopping guide in the store is familiar with the product, master the makeup and sales skills, and create an authoritative role, which will greatly promote the sales of makeup products.

The same is training, some just copy the boring instructions on the leaflets, and some of the company's training lecturers, such as the lecturers of Hangzhou Proya Company, but the product knowledge has become a vivid slippery, a small story, and the name and ** are also worn with the names in people's daily names, such as big sister, little sister, etc., and the selling point of each product is summarized in one sentence, so that it is easy to understand and remember.

Secondly, to create a sales atmosphere of the makeup brand, in the space, you can exaggerate the use of color, as far as possible to do a good job in the vivid layout of the product, so that the information of the product is conveyed to customers to the greatest extent, and it is best to set up a makeup area;

Equipped with professional makeup equipment on the materials, display clean and neat trial packs, convenient for customers to try;

In terms of personnel, as a salesperson of makeup, he must make up makeup, and the fashion and modern atmosphere is stronger; In terms of service, for customers with different reputations, we carry out free services, such as eyebrow shaping, makeup, makeup design, etc., to increase the opportunity to contact customers.

In large shopping malls such as Jinan Ginza Shopping Plaza, their shopping guides are all "re-makeup", and the exaggerated makeup looks individual and fashionable, eye-catching, with many onlookers, and the sales volume is naturally good.