How to write a hand copied newspaper in the world of roaming languages

Masterpiece 3] "Taste" and "Flavor".

In the past, I saw such a biscuit commercial on TV, and the picture showed several Chinese children chewing biscuits, licking their lips happily and saying, "We all love to eat the real American taste!" ”

At first glance, you don't think there's anything wrong with this ad, but if you look closely, you'll notice that there's a serious language problem in the ad.

American taste", how many times have you ever seen such a statement? When we usually eat snacks, we only see "spicy" flavors, "cumin" flavors, "tomato" flavors, etc. I have never seen a country name added before "taste" in the past.

Maybe it's because I'm shallow, so I'm looking for a dictionary to help. In the dictionary, "taste" has two meanings: one is the taste of food and drink; It's everyone's love of taste.

Let's start with "the taste of food". When we evaluate the taste of any beverage or food, we will only say that so-and-so tastes "good", "average" and "unpalatable (drinking)", when did we say "so-and-so's taste is American"? Isn't that a big joke?

Second, in terms of people's taste preferences, we can't say "American taste". For example, Sichuan people like spicy food, Japanese people like raw fish, and I've never heard of anyone who loves "American". Since it does not meet the two meanings of taste, we can also say that "American" and "taste" do not go together.

So how do we express the meaning of advertising? In fact, as long as we replace the "taste" in "American taste" with "flavor", some people may ask what is the difference between "taste" and "flavor"? Let's take a look at the dictionary explanation:

Flavor refers to the characteristics of things (mostly referring to local colors). From this, we understand. It is often said that:

Beijing-style snack ......Of course, we can also say, "We all love American-style cookies."

Nowadays, TV is a part of our lives, and if we listen to advertising slogans with language problems every day, over time, we will also say words with language problems, especially for students. Therefore, we require manufacturers to pay attention to the use of advertising words, and at the same time, we cannot believe in the advertising slogans, but must have the spirit of discovering and modifying language problems, and correctly cultivate the accuracy of the language.

Comment] While appreciating advertisements and obtaining information, people learned Chinese characters and Chinese from them, whether they wanted to or not. The author of this article has developed a good habit of learning Chinese everywhere and in life. However, in recent years, various ** and publications have inappropriate words.

Therefore, the requirements for the use of language in newspapers and magazines should be the same as those for Chinese textbooks.

To be honest, I'm worried about that.

Language is a sweet and mellow wine, which makes people have endless aftertaste;

Language is a cool and delicious spring water, which makes people sweet and quenches their thirst;

The language is a fragrant and rich coffee with a dregs of gold, which makes people warm and romantic;

Chinese is a fresh and delicious juice that nourishes the heart and lungs;

The language is fragrant green tea, which makes people feel refreshed;

Language is a leisurely white cloud, which makes people think about it;

Language is a sea of splashing waves, which makes people's hearts surge;

Language is a historical attraction, which makes people nostalgic for going back and forth;

Language is an old friend who reunites after a long absence, and it is difficult to give up;

The language is wonderful, intoxicating;

Language is a far-reaching oil painting that makes people marvel;

Language is a commodity of different forms, which makes people change their eyes in a variety of ways;

Language is a sumptuous dinner that delights the palate;

Language is a meandering river that makes people open their hearts;

Language is a mountain that reaches into the sky, allowing people to see the majestic posture at a glance.