How do you go to an unfamiliar city to develop a blank market?

Identification of target customers (terminals, wholesale markets) - mobilization and persuasion --- negotiate terms --- sign contracts.

-Segmentation of sales resources--- data analysis of purchase, sales and inventory --- rationalization suggestions.

1) Determine the target customer: choose an excellent and suitable dealer (which are blanks in the dealer's sales credit, channels, and terminal radiation capabilities?) Which can radiate?

Market development ability, distribution ability, market influence, comprehensive slip posture management ability and other resources that can affect sales work). If you have the feet of a postman, the vision of a careerist, and the mind of a detective, then you will be at ease; Diligence can make up for these shortcomings.

2) Mobilization and persuasion: Prepare sales tools such as business cards, lists, agreements, products and brochures before mobilization and persuasion.

a. List the goals and objectives of the visit, list effective negotiation materials, and determine the bottom line.

b. Find the target customer in combination with the actual customer, first affirm the customer, and then grasp the customer psychology according to the customer's feedback, and introduce our company, the company's existing products and future commodity development plan through targeted introduction; Marketing (brand, corporate culture) strategy and benefit sharing and other ideas to guide customers.

c. Show the company's product advantages, image advantages, and strength advantages through other means (** and rebates on the introduction of the hole cards should not be shown too early, and there should be room for negotiation to increase the core issues; Don't easily promise customers, but introduce the company's strength and distribution situation in a targeted manner.

3) Terms and conditions negotiation:

a. After the initial display of products and enterprises, we will negotiate with customers who in-depth sales policies and cooperation methods in line with the principle of "win-win, equality and mutual benefit". (Culture: the company's organizational structure, human management, management norms, mutual help sales team).

b. In the negotiation, the product quality, marketing ideas, cost performance, product advantages, corporate culture, etc. are the best, focusing on the sales, terminal volume, channel volume, first order volume, payment method and other elements. In the end, let the customers understand that cooperation with our company is very promising, so that they firmly believe that cooperation with Zhongbao can not only be profitable, but also comprehensively improve the comprehensive management ability of their enterprises.

c. Formulation of product policy: formulate the first policy and the first policy to enter the terminal; And the product strategy (believe in which products to enter?). Those auxiliaries? What are the volumes? Which ones are imaged, etc.? ）。

4) Rationalization suggestions.

a. Provide customers with inventory, display, strategy, etc., which are more conducive to increasing sales and improving the efficiency of the market expansion plan.

Based on the analysis of invoicing data, we can provide customers with reasonable inventory recommendations (i.e., which best-selling products increase inventory?). What are the slow-moving products, reduced inventory, etc.? ）。

The blank area market is like painting on a blank piece of paper, the pen is very important, but it is much easier than competing with others for the market, if you don't have Zhuge Liang to help you get started, then I suggest you find a professional marketing planning company.

Planning companies are mainly divided into the following categories, one is the advertising film brother late shooting, such as Ye Maozhong marketing planning agency, quite famous in the industry, the second is the design company, also known as the planning company, mainly to do vi, including some applications, product packaging, etc., such as Zhengbang, Dongdao, are very good, the third is to do a good uproar marketing planning, from internal and external market research to integrated marketing planning programs, such as Tianchuang marketing planning company, has been in the planning industry for more than 10 years, the reputation is still very good, the fourth is to do trainingAlthough they will also have some planning plans, they basically don't have much operational significance, such as gathering.

It is also necessary to remind you that if you do not have a market positioning, then you must first position yourself to do those detailed work, such as making packaging or shooting advertising films, because the starting point of all work is to develop a strategy and then study tactics.

Positioning is the beginning of the pen!