What is an advertorial, what is an advertorial, what is an advertorial

Advertorials are actually a kind of advertising. Everyone will see some ** advertisements on TV or computers, this kind of advertising is basically hard, and it tells you that there is such a thing in the world by hard means, it is very good and powerful. This method can quickly hit the customer's mind, but it may not necessarily capture the customer's heart.

On the other hand, we take these two words apart and look at them, a soft word, a text, and a soft word, I don't need to explain more, because the hard advertising mentioned earlier, then with everyone's smart mind, the meaning of the soft word must be ready to come out. Then there is a text, that is, an article, then the soft text is the use of soft means, using your gorgeous rhetoric to attract customers, and slowly infiltrate the products you want to promote into the minds of others. In this way, this kind of soft advertising will take root in the customer's heart through the customer's brain, and it cannot be ruled out.

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is a foreign Shaolin work; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials, one is narrow and the other is broad.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

For example, if you want to sell a piece of clothing, right, the direct advertisement is how much is the clothes, and then a purchase link, this kind of advertising is called hard advertising, so that people can know that it is an advertisement at a glance, but if you change your mind, the specific analysis of this dress, for example, summarize an article from the production process, fabric, quality, user feedback, etc., so that people can see that this is an article, teaching you to choose clothes, the nature of advertising is not very strongThis kind of when others read the article and think what you say is useful, they will buy it, compared with hard advertising, the success rate is higher, because many people are resistant to advertising.

To put it bluntly, it is more subtle than general advertising words

As the name suggests, advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies as opposed to hard advertisements. Compared with hard advertising, the reason why the advertorial is called an advertorial, the subtlety lies in a "soft" word, which perfectly combines the promotional content and the content of the article, so that users can understand what the planner wants to promote when reading the article, a good advertorial is two-way, that is, the customer gets the content he wants to need, and also understands the content of the promotion.

Advertorials for my personal understanding is soft articles,At the same time, this article is implanted with ads,And sometimes you don't look at this advertisement carefully and can't find it,This is the power of advertorials,In fact, on the Internet,You can encounter advertorials all the time every day,Personally,It's very difficult to write a good advertorial,Unless you know how to write,Secondly, a good advertorial has to cooperate with the channel,Otherwise, it doesn't work。

1. As the name suggests, advertorials are "text advertisements" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements.

2. Simply put, it is the so-called advertising article, but it is not a pure advertisement! It is mainly a way of marketing, which is implicitly disseminated in the form of text, which is called advertorial.

3. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, so that users are not subject to the promotion of forced advertising, and the perfect combination of article content and advertising, so as to achieve the effect of advertising.

4. Advertorial is a kind of article that appears on the computer, first of all, the definition of this soft word is very special, it can be regarded as the software and floppy disk, which represents that the article is written on the computer, and can be taken out and put on the Internet for users to browse the article, such an article, we can say that it is an advertorial.

5. Secondly, soft also represents a kind of power, not like TV direct sales: don't 3,4000, don't want 1,2000, just 998, take home a pure diamond mobile phone! This kind of tough direct selling style of articles, advertorials have a certain marketing nature, can attract users to search for your things, such articles, can also be regarded as advertorials.

When writing, you should avoid being too subjective, and don't say how you want to writeLoch Network TechnologiesI think that when we write, we should start from the perspective of the target group, do not introduce our own brand and product advantages throughout the article, and more importantly, we must understand the customer's thoughts, always pay attention to the user's Dan Huaifeng's feelings, and ponder more, so as to avoid misunderstandings and write high-quality soft articles.

There are two main purposes of feature article writing, one is to do marketing for the product, the second is to build the brand, and the third is to promote the promotion, these two aspects should be done at least a little in the article, if you can't do it, it is a failed copy. Routines are subject to routines, and the high realm is intangible in marketing, as soft as water, full of variety, so that readers will not find the essence of the Guangming Pai Confession after reading the whole article, but this realm is relatively difficult to achieve. So, when you don't fully understand it, you need to learn one routine after another.

For example, in the layout of the article, we can use a suspenseful layout, or a layout from shallow to deep, inverted triangle writing.

To know the analysis of the data after understanding which type of article is right and which type of article is right, what we need to do is to avoid going ordinary, write an article or do a product introduction, but more importantly, we must grasp the degree, as for how to grasp the proportion, we must do a good analysis in advance to see what the needs of the target group are, so as to decide how to write. It is relatively easy to obtain data on the Internet, it does not take more time, if we search on the Internet, we can find some of the data we need well, and the simpler way is to use these index methods such as index, Tencent browsing index, etc., and then scientifically analyze the data in it.

Logical organization to be clear when writing is to be clear, logical and clear, now the general number of words in articles are about 800 to 1,000 words, if the logic is chaotic, and there is nothing attractive, then few users will be willing to read, let alone comment, share and other operations. Therefore, when we write an article, we should be organized, and it is best to explain it through subheadings or sub-points, so that users can know the content of the article after a cursory glance, and they don't have to read it all and not know what is written.

1. Advertorials should be valuable to readers.

The first step in writing a good advertorial is the topic that users are interested in, and the main distribution place can be the Jinsui Tweet advertorial platform, search for relevant information, sort out, and finally eliminate the strangeness between readers. Let readers recognize and trust you in your article.

2. Seize the inspiration to write an advertorial.

No matter what you write, inspiration is very important, no inspiration, no time to organize, you can record or organize resources first, for the capture of inspiration, Weibo does a better job in this regard, you can share your inspiration with friends and people who follow you anytime and anywhere. At the same time, the important role of network marketing in the future, although it is a new thing, daily life marketing is very large, especially the most fresh topics in advertorials, in order to attract users.

3. Write advertorials according to your needs.

Each enterprise is different from the method of writing hot spots and opinions, there is a lot of information on the Internet, and the advertorial is commercial, and it is necessary to set a good direction for the text cracker before writing, even if the product information is meaningful.

4. An attractive topic can bring unexpected results.

The title is like a human face, the content is like a person's expression, and I can't think of even a mysterious title, an incomprehensible title, I feel that the content of the article is the most novel, a vivid, attractive and related topic to the hot bucket observation point.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to release which ** can be released after direct payment, ** and on the official website public, I summarized several advantages: ** are transparent, the speed of publication is fast, and the soft text can also be ranked on the home page of Lunqingqing. Happened.