The development of the discipline of public relations

Answer]: The content of the research calendar of public relations includes: 1. The study of the history of public relations; 2. Slow Bird's research on public relations theory; 3. Research on public relations practice; 4. Research on the vocational training of public relations staff and the construction of public relations institutions.

Public Relations is an emerging interdisciplinary science, which is a science based on the three disciplines of communication, management and behavioral science, which reveals the state of organizational public relations and the law of public relations activities. It is a science that mainly studies the basic laws and methods of public relations and activities of social organizations.

Public relations is a new and highly applied discipline formed with the needs of China's reform and opening up, social progress and economic development, and it is a social relationship formed by social organizations in order to establish a good image in the public, using communication and communication media and means, and forming a consistent social relationship with the interests of the public.

The emergence and development of public relations.

Three stages of generation and development:

First Period: Ivy Lee

to provide truthful information to the public".

Second period: Edward Berners.

to the public's liking".

The term "public relations consultant" was coined.

Launched the first public relations course.

The first monograph on public relations.

Third Period: Catlip, Cent.

Effective Public Relations" "The PR Bible".

Two-way communication "balanced symmetry)

The spread of public relations around the world.

Boya & Co. 1933

Boston University, School of Public Relations, 1947

American PR Institute PRSA 1948

1955 London International Public Relations Federation i pra3PR in China.

Those who win the hearts of the people win the world, and those who lose the hearts of the people lose.

the world" and "win the trust of the people".

You can go to food, you can go to soldiers, but you can't believe it."

so that sincerity governs the world".

If Xinyi is written in the four seas, the great cause can be accomplished."

50 60s of the last century Hong Kong and Taiwan.

Domestic tourism.

Guangzhou Baiyunshan Pharmaceutical General Factory 1984

1984 86 PR firms.

Shenzhen University 1985

Sun Yat-sen University 1994

Occupation 1999

The emergence and development of public relations.

Three stages of generation and development:

First Period: Ivy Lee

to provide truthful information to the public".

Second period: Edward Berners.

"Popular" pioneered the term "public relations consultant".

Launched the first public relations assignment course.

The first monograph on public relations.

Third Period: Catlip, Cent.

Effective Public Relations" "The PR Bible".

Two-way communication "balanced symmetry)

The spread of public relations around the world.

Boya & Co. 1933

Boston University, School of Public Relations, 1947

American PR Institute PRSA 1948

1955 London International Public Relations Federation i pra3PR in China.

Those who win the hearts of the people win the world, and those who lose the hearts of the people lose.

the world" and "win the trust of the people".

You can go to the food, go to the soldiers, but you can't believe in the "regimental annihilation."

so that sincerity governs the world".

If Xinyi is written in the four seas, the great cause can be accomplished."

50 60s of the last century Hong Kong and Taiwan.

Domestic tourism.

Guangzhou Baiyunshan Pharmaceutical General Factory collapsed in 1984

1984 86 PR firms.

Shenzhen University 1985

Sun Yat-sen University 1994

Occupation 1999

The term "public relations" is derived from the English word "public."

Translated from "relations", Chinese can be translated as "public relations" or "public relations", whether its literal meaning or its actual meaning is basically the same, it refers to the communication and communication relationship between the organization and the public environment.

Public Relations is also an emerging major in China's higher education, offering courses from junior college, bachelor's degree to master's degree.

There are many definitions of public relations. Combining various definitions, we give a definition of public relations: public relations is a management activity in which a social organization uses communication means to form a two-way communication between itself and the relevant public, so that both parties can achieve mutual understanding and mutual adaptation.

This definition reflects that public relations is a communication activity as well as a management function.

Public Relations (public

Relation) refers to a series of activities for an organization to improve the relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. It is intended to mean that a social organization, collective, or individual must establish good relations with the various internal and external publics around it. It is a state in which any business or individual is in some kind of public relations state.

It is also an activity, when a business enterprise or individual consciously and consciously takes measures to improve and maintain their public relations status, it is engaged in public relations activities. As part of the long-term development strategy portfolio of public relations entities, the meaning of public relations refers to the management function: to evaluate the attitudes of the public, to identify the policies and procedures of individuals or organizations that are in line with the public interest, to formulate and implement various action plans, to improve the visibility and reputation of the subject, to improve the image, and to strive for the understanding and acceptance of the relevant public.