Public Relations Communication Enlightenment 15, Public Relations Communication Methods

Public relations communication is organized through mass media such as newspapers, radio, and television.

The process of communicating information about all aspects of the organization to the public, both internally and externally, through the means of interpersonal communication. This definition of hand height includes at least three aspects:

The main body of public relations communication is the organization, not the specialized information dissemination agency.

The object of public relations communication consists of two parts, one is the internal public of the organization, and the other is the external public of the organization. Public relations communication uses mass media as the main means and interpersonal communication as the auxiliary means.

1. Language medium.

The so-called language media here refers to face-to-face language conversation and oral communication in interpersonal communication or group communication, and broadcast language in news media.

2. Print media.

Print media refers to a means of communication in which the printed word conveys information and opinions to the public. It includes books, newspapers, magazines, in-house publications, newsletters and other promotional materials.

3. Film and television media.

4. Network media.

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Discuss the process of public relations implementation and communication is to determine the public relations objectives according to the public relations issues, formulate the public relations plan and design the public relations plan, and implement various communication activities according to the public relations objectives, plans and programs.

This paper discusses the process of public relations implementation and communication.

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Discuss the process of public relations implementation and communication is to determine the public relations objectives according to the public relations poor questions, formulate public relations plans and design public relations programs, and implement various communication activities according to the public relations objectives, plans and programs.

If we regard social organizations as the main body of public relations work, and the public as the object of public relations work, communication is the link and bridge between the two and them. The communication between the organization and the public relies to a large extent on the dissemination of information, and the misunderstanding between the organization and the public is often caused by poor information.

<>1. The principle of authenticity.

The principle of authenticity refers to the fact that when an organization carries out public relations activities, it must be based on the organization's good behavior and facts, and truthfully convey information about the organization to the public, and at the same time truthfully convey information about the public to the organization's decision-makers.

Public relations is the art of building credibility and shaping image, but it is not a pure art or propaganda technique, but a science based on facts. Public relations cannot be "made", only a good image can be "shaped", and the materials used in this shaping are the facts.

2. The principle of equality and reciprocity.

In carrying out public relations activities, social organizations should pay attention to abiding by the principle of equality and reciprocity. The principle of equality and reciprocity means that public relations activities should take into account the interests of both the organization and the public, and make both parties mutually beneficial and reciprocal on an equal footing.

Equality and mutual benefit means both "self-interest" and "altruism". Public relations is not just about "altruism", but also about "self-interest" (local interests), but "self-interest" is not egoism. Public relations is about benefiting others first and ultimately benefiting oneself without violating laws and morals.

3. The principle of overall consistency.

The principle of overall consistency means that when social organizations carry out public relations activities, they should stand on the height of "society" and comprehensively consider the impact that may be generated by the activities on social and economic benefits, social and ecological benefits, and the construction of social and spiritual civilization, so that all aspects are in line with the long-term and fundamental interests of the public. This kind of thinking and practice of striving to make the benefits of various factors consistent is called the principle of unity of the whole.

4. The principle of public relations for all employees.

The principle of public relations for all employees refers to the development of public relations work of an organization, which not only depends on the unremitting efforts of full-time public relations agencies and public relations personnel, but also depends on the cooperation of all departments and all employees of the organization, requiring all members of the organization to pay attention to establishing a public relations concept, pay attention to and participate in public relations work, and contribute to public relations work.

Hello dear dear, the first principle of public relations communication is "honesty and trustworthiness", that is, public relations communication should be sincere, objective and fair attitude to spread Biqing broadcast information, to adhere to the principle of truthfulness, fairness and objectivity, not to fabricate, distort, exaggerate, conceal facts, to seek truth from facts.