Urgent solicitation of cases and detailed analysis of public relations cases must be well known exa

(1) The original intention of the shopping mall is to satisfy the specific psychology of consumers, arouse consumer interest and attract consumers to participate by throwing gift certificates; At the same time, this form is newsworthy and can attract the attention of the best people, thereby expanding the visibility of the enterprise.

2) In order to be successful, planning a news event should be based on the premise that it does not harm the public interest. Although the activities planned by the company were newsworthy, they were inevitably harmful to the public interest due to the improper organization of the activities and the limitations of such activities.

3) The purpose of planning news events is to increase the visibility of the organization, but it should not be at the expense of damaging the reputation of the organization. The problem with this case is precisely that it deviates from this basic requirement.

This is not a legal case. It's in the wrong place!

specialized—qq—into.

Door - 8 - work.

Qing - 1 - after.

Rational - 2 - talent.

Negative - 8 - Close.

Noodles - 2 — money.

New - 7 - Letter.

Smell - 9 - reputation.

Fast - 8 - Bao.

Speed - 3 - certificate.

You can check the poster's IP

Specialized-q-into.

Karma - 5 - Gong.

Qing - 7 - after.

Except - 5 - only.

Negative - 1 - Close.

Noodles - 1 - fee.

Letter-4-Letter.

Information - 6 - reputation.

Quick - 2 - Bao.

Speed - 2 - certificates.

Provide the service of checking the IP of the poster.

Who knows, I don't understand this.

The fundamental reason for the company's predicament is that the company's business behavior is improper, resulting in the food produced violating the relevant regulations of the state and causing consumer dissatisfaction. The direct cause is that the company did not deal well with the quality complaints of the cautious people, which led to the crisis. Even more serious is the illegal use of journalists who come to cover the news, which exacerbates the severity of the crisis and puts the company in a difficult situation.

If I am the person in charge of the enterprise, first of all, I will ask the person in charge of handling such matters in the enterprise to take the quality complaints of consumers seriously, consult with consumers, and seek a proper solution to the problem in accordance with the relevant national regulations and the wishes of consumers, so as to prevent the situation from expanding. In this process, if a reporter comes to interview, on the premise of respecting the reporter's right to interview, strive to objectively express the company's opinions on the handling of the problem, as well as the company's slag removal and rectification measures, and seek the best objective report. On this basis, find out the loopholes in enterprise management, strictly manage enterprises, prevent the recurrence of similar problems, and fundamentally eliminate the source of crisis.

1.This is a public propaganda carried out by using celebrity relationships, and borrowing the star effect to influence the public's buying psychology.

2.The inspiration of this case is that this kind of company uses the psychological admiration, trust, and dependence of the crowd on celebrities to lure consumption.

In fact, the spokesperson is only a relationship of interest with the product and the seller, and the lines of the celebrity's introduction of the product are all provided by the seller, and the authenticity of the advertised product efficacy is unknown!