How to write a development letter for foreign trade to retain customers

Matters that should be paid attention to in foreign trade business.

Foreign trade letters belong to professional letters, which cannot be in ordinary English format, and must be in a professional format, using professional terms and abbreviations.

As a novice, it is best to use fewer English words and English sentences, and the problems that can be explained in one word should never be overwhelmed, and the results may be counterproductive.

The best way is to use the ** of the export product, as well as the technical specifications, **, etc., and the length of the letter should not exceed the length of a screen, so that the other party can see the whole content at a glance, so as to save the other party's time. Only a simple and clear development letter can receive better results. Of course, to develop customers by e-mail on the Internet, we must use the expected expectation of a wide variety of small income, write 100 e-mails, and be able to have a reply, it is a good result, do not expect too much, it is impossible to expect to get rich overnight.

There are many ways to develop customers, foreign trade development letter is one of them, a large part of the reason is because the advantages of foreign trade development letter are considerable (advantage), the topic of this issue revolves around how to learn a "foreign trade development letter".

What are the advantages of the development letter:

The main reason is because the cost of developing a letter is low and the return is large, and if you add your content***, it can increase the conversion rate of orders. Foreign trade development letter has always been one of the main means for foreign traders to develop customers.

The operation of the development letter is very basic, especially the potato hood is also stress-free for newcomers to foreign trade, and the development letter has a low cost for resources, which can be done by anyone.

It is very directive, you can develop any market you want, flexible and changeable, and the direction is relatively strong.

Although the foreign trade development letter has a very big advantage, our domestic foreign trade newcomers will encounter many problems in the process of writing a good foreign trade development letter, such as low English proficiency, poor writing ability and misunderstandings caused by cultural differences in some countries. All of these need our foreign trade newcomers to further learn how to write a good foreign trade development letter.

The title should fit the topic and highlight the main point.

The theme is one of the most important links, and if the theme is off, the whole development will not make any sense. In addition, in the content of the development letter, when you need to define your product with a main reed sedan topic (preferably with highlights), it will make customers impress and remember.

The content of the development letter needs to be optimized.

Assuming that the content of the dev letter is good, the open rate and return must be very high.

With highlights, it attracts the eye.

The content of the entire development letter needs to have a distinctive highlight to catch the customer's eye, or add a signature slogan to make the customer remember.

The overall length of the letter sent by the opening state should not be excessive.

Now if the text is not particularly good, it cannot be read by the "reader", especially now is the era of short **, everyone will only be willing to read dozens of seconds**, and do not want to spend five minutes to read the text, and no one wants to read it if it is long. So just like the above mentioned to grasp the key points to write, what you want to highlight is a simple introduction. (Do not try complex sentences) Otherwise, if you are not professional, it will cause misunderstandings due to local cultural differences, and it will also deviate from the original intention of the development letter.

Summary: The words of a good development letter are relatively concise and clear, and the customer can understand at a glance what products you are selling and the characteristic advantages of the product, so writing a good development letter needs to be carefully studied.

The foreign trade development letter of different products will be different, you ask too generally, it is recommended to see more about what other people's development letters are, and there are also many good posts on the Fubu forum, it is recommended to learn more.

It is recommended that you find an international correspondence textbook for comprehensive study, if you do not have international professional knowledge, it is recommended that you learn international trade practice and international English at the same time, you may be able to write a good development letter.

How to write a good development letter for novices and increase the transaction rate? --

The first one that appears is directly into the development letter.

One is to write realistically, briefly explain your company's situation, mention the advantages and characteristics of the product, and combine the customer information you collect to carry out information docking, so as to cut into the topic. Before sending, be sure to take the time to understand the nature, model, and product of your other company, so that the response rate of targeted writing will be greatly improved.

Or you can be a little smart, in the case that you know the other party well, you can pretend to be an acquaintance or have cooperated with or met at the exhibition, etc., and the customer can't have such a good memory. In short, it's just to get close, and let the other party reply to you to achieve the goal. However, this trick should be used sparingly and with caution, as it will backfire if it is not used well.

Generally, the response rate of development letters is 1%, so be mentally prepared.

For each category of products, the focus of the development letter is also somewhat different. Differentiation can better highlight the advantages of their own export products, and have a better chance to attract foreign customers to reply to inquiries.

The preferences and focus systems of each foreign customer are different, and large customers do not worry about bai

I can't talk about the advantages of du**, so zhi said that ** has excellent dao

It is generally difficult to attract them; If it is a small customer, saying that the quality of the product is very high, they may care more about ** or prefer the sample for free. It is recommended to subdivide the advantages of a product, and then select 1 or 2 advantages to form a development letter, which will be sent to customers in turn + cycle, so that there is a high probability of attracting corresponding customer replies through different styles and focus development letters.

Development letter can consider leveraging marketing, comparison to highlight their own advantages, free samples, etc., or to highlight their own advantages in the service to try more, as long as there is an advantage point that meets the needs of customers, there is a high probability to attract customers to reply to the consultation.

You need to understand the advantages of your product,**? Quality? Samples free of charge, etc.? At the same time, understand the attributes of the user groups in the region, whether they care about the quality or others. In this way, the combination of the two, write more to summarize the experience, and more revisions will always have an effect.

Foreign trade development letter content writing and template making:

I am also doing foreign trade, I think that the development letter should be written professionally, so that customers feel that we are very professional, the most important thing to do foreign trade is the word professional, in the letter to list some of the problems that customers are more concerned about, set up a few more questions, so as to improve the response rate of customers.