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Gaoling County 2007 Advantageous Agricultural Products Publicity and Promotion and Production and Marketing Convergence Conference was held ceremoniouslyRelease time:2007-12-8 Author:xiaochuan1994 Responsibility:

The 2007 Gaoling County Superior Agricultural Products Publicity and Promotion and Production and Marketing Convergence Meeting jointly organized by the Xi'an Agricultural Bureau and the people of Gaoling County was held in Gaoling Hotel on December 7, 2007. Through extensive publicity and full negotiation and consultation, the meeting has achieved fruitful results, a total of 33 agricultural products purchase and sales intentions have been signed, involving a total of 11 types of agricultural and sideline products, the total amount of agreements reached tons, involving an amount of 10,000 yuan. The meeting was presided over by Cao Zhongkui, member of the Standing Committee of the County Party Committee and Secretary of the County Commission for Discipline Inspection, and invited reporters from 14 provincial and municipal TV stations, newspapers and other news sources, Xi'an Xinlu, Zhuque, Hujiamiao and other major agricultural product wholesale markets, Xi'an's major supermarket buyers, representatives of agricultural product dealers inside and outside the province, as well as representatives of agricultural leading enterprises and rural brokers More than 200 people participated.

Shi Juntong, deputy director of the Provincial Department of Agriculture, Zhang Guisheng, deputy director of the Xi'an Municipal Agricultural Bureau, and Zhang Zhongtang, secretary of the county party committee, attended the meeting and made important speeches; The main leaders of the Gaoling County People's Congress, the CPPCC, and other departments attended the meeting. The main purpose of this production and marketing convergence meeting is to actively respond to the upcoming winter vegetable sales peak in our county, do a good job in the production and marketing of agricultural products, alleviate sales pressure, and prevent the emergence of unsalable vegetables and difficult to sell.

The meeting is divided into three parts: one is to invite the guests to visit the main agricultural product production base in our county, and invite relevant first-class reporters to the vegetable base for on-the-spot interviews. Through visits and interviews, we have further increased our understanding and understanding of our county's advantageous agricultural products.

In Gengzhen carrot base to visit the site, the pollution-free carrots produced in our county with its colorful, sweet, juicy, crunchy taste and other characteristics, attracted all the guests, we have tasted, many guests on the spot to buy samples, in the afternoon negotiation process, only Gengzhen Hujia carrot association signed with merchants to supply 14 intentions, the total agreement of 12,215 tons, accounting for about 41% of the total carrot production in our county; the second is to let merchants have a deeper understanding of the characteristics and advantageous agricultural products of our county through on-site centralized display; The third is to sign a purchase and sales agreement through direct face-to-face negotiations between brokers, grower representatives and participating merchants, so as to build a platform for negotiation and negotiation for the majority of merchants, rural brokers and growers, so as to better promote the sales of agricultural products in our county. At the meeting, the contact points of Gaoling County in the North Second Ring Xinlu Vegetable Wholesale Market and Hujiamiao Vegetable Wholesale Farm were awarded. It has established a window for the promotion and sales of our county's advantageous agricultural products in Xi'an in the future.

Through this meeting, the publicity of our county's advantageous agricultural products was expanded, and the sales of our county's agricultural products were effectively promoted. At the same time, it also increases the mutual understanding between the vast number of growers and the market in our county, and has a strong guiding significance for the future agricultural production of our county, and has taken a big step forward from our purpose of "guiding production with sales and developing production around the market". Gaoling County Agricultural Information Center.

The connection between production and marketing refers to the process of transferring products from the production field to the consumption field through cooperation between producers and operators. It is the key link of sales channel management. The shorter and faster the process, the better.

Production and marketing refers to production and sales.

Production refers to the activities and processes in which human beings engage in the creation of social wealth, including the creation of material wealth, spiritual wealth and people's own reproduction. Also known as social production. Production in the narrow sense refers only to the activities and processes that create material wealth.

Sales: refers to the act of providing products or services to a third party in the form of **, leasing or any other means, including related ancillary activities carried out to promote such behavior, such as advertising, **, exhibitions, services and other activities. Or rather:

Sales refers to the activities that realize the production results of the enterprise and is an activity to serve customers.

Heh, friends, the so-called production and marketing convergence refers to the process of transferring products from the production field to the consumption field through cooperation between producers and operators. It is the key link of sales channel management. The shorter and faster the process, the better.