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If you have the financial strength, you can try to advertise cheaply, such as a new product on the market, find one or two households in the community to install it, or ask them to ask the environmental protection department to test the formaldehyde content at home for free, and then install your things for them, and then test them after a while to see if the effect is achieved. In fact, if you have the strength and quality to pass the test, you can promote it on TV, not to directly promote your things, but to publicize the harm of formaldehyde to people, and then recommend your products, and have a commitment guarantee. Ordinary people have a lack of understanding; Some are idle; Some are afraid that the quality is not up to par; If you want to do a good job in your own products, you must learn to grasp the psychology of consumers.
In addition, there are two kinds of people who buy the market, one is the rich people, living in a high-end community, it is not a problem for them to buy, the price is slightly higher and acceptable, but the requirements are more demanding, if you wear sloppy and shabby, the product processing is rough, the packaging is poor, the manufacturer and so on are not sound, they have not heard of the brand without credibility they will not buy, they are more interested in the quality of the brand; The other group of consumers is the general public, who generally have limited salaries, rarely buy expensive items, and like cheap and value-for-money things. In fact, marketing must first look at the market. You don't know how to do it until you find an opponent.
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Put flyers in the mailbox and stuff flyers in the cracks of the doors.
These are actually not very good methods, and I think because in our ordinary people's lives, we rarely look at these things, and we usually take them and throw them away
1。I know there is a way to hang some billboards in the elevators of some communities.
It's not a small poster, it's the kind of inner lining, the outside is covered with plastic glass, it's very beautiful if it's good-looking) I go up and down the elevator every day, and I think those are good, but the elevator in my house seems to be a public service advertisement, it seems to be hehe
2。There is also a You can send some to a few newly renovated people in a new community According to my personal renovation experience, when people in the community are decorated, they are next door to other buildings to visit around to see how people decorate If the one I look at has your products and the owner praises your products Then
I can't think of anything else.
- A friend who has just moved to a new house.
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You can do this by being in a certain place where the amount of ** in a cell is concentrated.
Do one. Try the model room for free. Or you can find a designer from a renovation company to work with you to help you sell a lot of shares.
It's much more effective than talking to yourself.
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Pay special attention to the promotion of advertising, advertising does not necessarily have to use money to do, Chinese are like this, the more others talk about your side of the product, the more he buys, you have to find a way to let others know more about your product.
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Door-to-door consultation, but the method must be appropriate, otherwise it will be mistaken for a pyramid scheme! Hehe!
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First of all, you need to look at what level of people your product is suitable for. For the user of the people to buy in mind. I pay attention to the good.
In fact, what kind of promotion methods are you currently using and what sales channels are there? Whether it's selling online or just going out to pitch. At present, air purifiers should be used by people at the middle and high-end ends. The way to go out and sell directly is definitely not appropriate.
You can choose to cooperate with the community property, cooperate with the 4S store, and so on.
For details, you can enter the official website of "Dimei Air Purifier" to understand. There is a very detailed introduction inside.
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Sell to those in need! This is the key to your success, and it is also the key to your rapid performance, you have to sell something, first of all, you have to know that you are dealing with people, as long as you pass this level, you can buy anything!
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First of all, we must find the right market customers. The rest is up to your sales pitch skills.
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You need to understand your product, its advantages, its effects and benefits after use, and compare it to the current environment. When introducing the product to the customer, you should not be verbose, be concise and ask him to be interested in your product in one or two sentences, and then go into more detail, it depends on your thinking.
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As a salesman, you have to understand that it is better to sell a product than to sell yourself, and you yourself are the best product. When the boss approves of your person, the deal will be in the next moment. Of course, you must first fully understand the advantages and disadvantages of your product, what are the benefits of using your product, and what are the inconveniences.
If you choose to do business, you will choose to start a business, with the pioneering spirit of starting from scratch! Awesome!
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Well, if you want to buy an air purifier, it is recommended to refer to a few points, the air purifier should not produce toxic gases such as ozone, look at the CADR value, whether it can adsorb fine particles, and look at the brand. If you don't know how to buy, I recommend you to go here to see, I picked the air purifier here, it's very good, you can take a look if you're interested.
**: [Copy and paste to the browser].
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It's also rare to ask marketing questions here. I have two electrostatic vacuums in my house, and it's actually hard to promote air purifiers, trust me. People with such consumption awareness and consumption habits will naturally have demand, and it will not work if you promote people who do not have them.
I have been engaged in marketing for many years, although I am in a different industry from you, but my answer is definitely not a waste of your time, I am responsible for saying that your question should be asked: how to find people with these needs. In the community, what kind of people live in what kind of house, what kind of people will buy air purifiers.
Don't tell me that you have no experience in air purifier sales, summarize what kind of characteristics the customers have been sold, even if you don't have any experience at all, you will know a little bit about it by simply doing a survey and asking your friends.
Secondly, it is community promotion, which we often do. On the one hand, give the property management a little fee, he will help you advertise the mailbox of each resident, if the community is not big, you can do it yourself. It is also necessary to continue a week-long on-site promotion activity, which is located at the entrance of the community, and the advertising tent table is placed, and it is better if there are certain gifts.
Finally, air purifiers are unfamiliar to most people, unlike the brand of televisions. Everyone is probably not familiar with your brand when they see it, and they will worry about the effect and after-sales. You look at how to solve these two problems, the effect is good, as long as there are users who buy the reality of the statement, others understand it quickly.
But after-sales problems, you have to think about it, air purifiers are not cheap, how to give users a rest assured, such as the manufacturer is more famous, fixed business premises, and maintenance outlets are widely distributed. In fact, as long as you have an after-sales security system, a little exaggerated to say that there is no problem with coaxing people, I didn't see it at the party, international brands are still difficult to maintain, and consumers are always a vulnerable group.
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It's very simple, you can tell people about the benefits of your company's air purifier, and then talk about what problems will happen to their family without this product, how serious it is, etc., you can try it.
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Landlord, you can only go to the newly developed real estate to promote, and some of the community has been several years old and there is no need, because it has been almost volatile for so long, and it is useless for you to promote. But if you go to the newly developed community to promote it, the freshly painted wall is very effective for the air purifier, and the owner will definitely pay for it at that time.
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I'm also a salesman who runs an air purifier, and to be honest, it's really hard to run. Nowadays, people don't go to the doctor until they are dying, and they don't buy it when the air is polluted enough to breathe. It's really time to buy it when you have a respiratory disease.
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You can look for new listings in your area.
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If you ask the renovation company, the decoration company will know which room has the key and which room has not.
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In fact, the effect of air purifier is not ideal, if there is a condition, it is recommended to install a fresh air system at home.
First, the working principle of the fresh air system.
The fresh air system is introduced from abroad, and most families in Europe and the United States will install the fresh air system, which is used to ventilate and keep the indoor air fresh (not ventilating for a long time will lead to the breeding of many bacteria, insufficient oxygen concentration, and endanger health), but the fresh air system has arrived in China, because China's air pollution is more serious, so China's fresh air system has been improved, and the role of air purification has been increased in addition to the role of ventilation.
The working principle of Haoting fresh air system: Haoting fresh air system is divided into two parts: the host is installed in the living room or balcony, responsible for the outdoor air purification into the room, at the same time, the breathing treasure is installed on the bedroom window, the indoor dirty air is discharged to the outside, and then the air pressure difference between the living room and the bedroom is used to make the fresh air flow from the living room to the bedroom, so that the indoor has been kept fresh and clean air.
Second, the fresh air system and the window ventilation comparison:
1.No need to open windows, enjoy fresh air 24 hours a day, and ensure sufficient ventilation and air volume (indoor air change every hour);
2.Avoid noise, dust, mosquitoes and haze caused by opening windows for ventilation, and make the room quieter and more comfortable;
3.Continuous ventilation can effectively remove indoor odor and moisture, and prevent the growth of bacteria and mold;
4.In winter and summer, a fresh air system with a full heat exchanger can save energy to a great extent and create a comfortable indoor environment.
5.The fresh air system filters the outdoor air and feeds it into the room, and at the same time discharges the indoor dirty air.
3. Comparison between fresh air system and air purifier.
1.It solves the problem of indoor carbon dioxide exceeding the standard caused by the air purifier being turned on for a long time;
2.It solves the problem that people are still in an unventilated and continuously polluted indoor because the air purifier is not efficient;
3.It avoids ozone pollution caused by some electrostatic technology, negative ion plasma and other air purifier purification technology;
4.It solves the problem of loss of temperature, humidity and purification results caused by the need to open the window for ventilation after opening the purifier for a period of time.
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We need elite salesmen, if they are good, they can be regional managers in Guangxi.
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Find a sales agency or community to engage in activities, etc.
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