Excuse me, how can a press release be optimized to be ranked?

Use press releases to optimize rankings, keywords are the foundation. The selection of keywords cannot be ignored in any article, which not only directly affects whether the press release can be crawled and included by search engine spiders, but also affects whether the press release can be searched by users. Generally speaking, the title and first and last paragraphs of an article have the highest weight, and keywords should be implanted in these three places, and the keyword implantation should be natural and fluent, not implanted for the sake of implantation, which will only backfire.

As for other paragraphs in the article, of course, you can also implant keywords appropriately, but not too much, generally speaking, an ordinary press release with keywords four or five times is enough. For other specific content, you can search for the advertorial "Absolutely Dry Goods丨Do these few things, it is difficult for the press release to rank badly!" The answer is where I copied and pasted the drop, hee-hee.

The English search engine is mainly Google, the Chinese search engine is mainly, these two search engines are the world's top search engines, the optimization methods are similar, the main thing is the article title, the originality of the content, relevance, and appropriate internal links, do not add too many internal links, long-term persistence, generally about a month to see results, but when I used to do Google, 3 months to pass the assessment period... It depends on luck ...

SEO optimization of press releases is an important means to improve the effect of news communication, but the SEO optimization of press releases is different from ** optimization, press releases are published to ** platform, and can only be optimized in terms of content. The analysis of Pony's marketing consultant can be carried out from the following aspects.

Select the main keywords based on your own products or services and news topics, and think about what kind of keywords are most likely to be searched by netizens from the perspective of readers, so as to expand long-tail words. For example:

With the core word "air conditioning", long-tail words such as "air conditioning" and "what brand of air conditioning is good" can be expanded.

2. Title optimization.

It is best to control the number of words in the title within 25 words (50 bytes), and the title with too many words will be broken in the search results; The title contains keywords, and the keywords should be as high as possible.

Keep the beginning and end paragraphs as short as possible, and deploy keywords, preferably in the first sentence; The middle paragraph naturally deploys keywords, and the higher the content originality, the better; The keyword density of the news page is controlled between 2% and 8%, and the overall layout of keywords should be natural.

4. Optimization.

5. News ** selection.

The choice of news** should be "Portal + Industry + Local Combination", and the following four points should be focused:

1) The geographical scope of the enterprise's target customers;

2) It is the industry in which the enterprise is located;

3) the advantages of this **;

6. Plate selection.

Press releases should be published on channels or sections related to the content of the article, for example, automotive press releases should be placed in the automotive sector, and can also be placed in the technology sector, but in principle, they should not be placed in unrelated sections such as real estate, home, food, etc.

Press releases optimized by Pony can achieve the effect of searching the homepage, and the overall effect is multiplied. Therefore, the press release must be SEO optimized, so that the effect of news marketing can be doubled with half the effort.

First of all, you need to understand the purpose of issuing a press release, and there are currently two types, one is link building, and the other is branding.

Let's talk about external links first, due to the pothos algorithm, the garbage external links are not good at all, not to mention, but also harmful, so at present, many ** external link construction can only think of friend chains and blogs, but I have to say that the advertorial external link is also a good external link (provided that the weight of the advertorial ** is high, and there is no cheating), and now the silver external chain is more expensive than the fine and not more, a high-weight external link is completely comparable to hundreds of low-weight external links, so if you can buy a few good external links through the way of advertorials, It's worth it.

The second is brand promotion, which completely depends on the writing skills of the advertorial, if the advertorial is well written, it can bring good brand promotion, and then promote the search volume of brand words, to achieve the purpose of increasing the first traffic, but the article must be soft enough, and at the same time can not forget to have promotion, the degree in the middle is not very good to grasp, you need to have a full understanding of the advertorial, the company and experience, if you want to do it, it is recommended that the company hire someone to do the writing of the article.

But in general, advertorials are definitely good for SEO, but first, the accumulation of required amount; Second, if you don't use it well, the benefits won't be obvious. Hope.

How do I send a press release on Tencent's website? Looking for a press release? What do you want to do to promote journalism? This is easy to find, I've looked for it, no need to look for it... Submit it directly. tangshang

Generally speaking, the main factors that affect search ranking are: 1. The weight of the article itself, 2. The click-through rate of the article, 3. The consistency of the content of the article with the keywords, 4. The connection popularity of the article, and 5. The user experience of the article. There may be a few other factors, but the main ones are pretty much that.

The main factors that affect these factors are content planning, ** platform, post-maintenance, and title planning.

Essentials. 1. Content planning.

The quality of content planning will affect the experience of the article, good press release readers will read it, or even read it several times to reminisce, but the quality of the content is not good, readers may open it and turn it off at a glance, which forms a bounce rate, the search engine will judge the quality of the press release based on people's reading time, and bounce rate, so we can plan the content that readers are willing to read, which is the premise of good ranking.

Essentials. 2. Choice.

Let's imagine that if we bury gold in a deep dung heap, the luster of gold will be difficult to detect. It's like a press release with great content planning, and if it is sent to a garbage company or an individual, it will not be ranked well. So if we want press releases to rank well, we must choose good news platforms.

This is not famous, nor is it on the homepage, first of all**itself must be included in the search engine**, preferably the news source**, and then published in the content-related section, so that there will be more people visiting.

Essentials. 3. Post-maintenance.

Post-maintenance talks about article visits, comments, and an increase in link popularity. In a word, it is a good ranking of press releases with more visits, good rankings of press releases with more comments, and press releases that are linked to other ** will rank well, this part has some SEO knowledge, we don't say it too carefully, if you need to do press release optimization or promotion of negative information suppression, you can consult the ** Penguin 83138237 of Pony Zhitu, and then analyze the specific project.

Essentials. Fourth, the title planning.

The title of the press release is the eye of the press release, this must be tempered, not to be a headline party, to be really tempered, so that it can really make an effect and achieve the first page ranking of search engines. The so-called rankings are based on keywords, if you don't have the keyword in your article, the search for this keyword will definitely not come out of the press release, and the keyword in the title will be higher in the search.

The main points are basically the same, if you still don't know how to do it, then consult a more professional banker.

Brand word information promotion can create a better corporate image.

Press release optimization rankings.

Backlink software. It only takes 7-21 days to optimize the advertorial.

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. "By the time you find out that this is an advertorial, you have already fallen into the trap of well-designed "advertorials".

What it pursues is a kind of spring breeze and rain, moisturizing things silently. If hard advertising is a foreign Shaolin work; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

What we call "Leyun SEO Advertorial Ranking" refers to the use of specific optimization techniques to let the designated links occupy the first page of the search engine, so that potential customers can see the high-quality content that the business owner wants to show, so as to enhance the brand image and market conversion ability.

There are two definitions of advertorials, one is narrow and the other is broad.

1.In a narrow sense, it refers to the text-only advertisements that enterprises spend money on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2.Broad definition: refers to some promotional and explanatory articles, including specific news reports, that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or online publicity carriers.

The link requirements for the newsfeed ranking operation optimization

3. It is recommended not to repeat the arrangement of the same title.

Fourth, it is not appropriate to arrange multiple links on the same platform.

1. Provide a well-written press release, which will be published on the same day and included on the same day through the Leyun SEO soft text marketing platform.

2. The title of the copy contains brand words, and the links that are included in the better ones after publication are ranked on the home page through the operation of the SEO optimization system;

Steps to optimize press release ranking to the first page:

1. Post through Sina, NetEase, Sohu, Baijiahao and other major portals**; Each article is 50-80 yuan, and it is expected to release about 50 articles (the specific number of releases is determined according to the popularity of brand words and the actual situation of inclusion);

The significance of press release ranking optimization.

Advertorials are published through the news**, which is very important for enriching the search results of corporate brands, because a company usually has only one official **, even if there is a business branch, each ** keyword will have its own focus, and it is difficult to get a good ranking under the same keyword. Therefore, it is often necessary to optimize the ranking of press releases.

You can contact the website to publish the article yourself, or you can register the account number on the major websites to publish the article as your own **, and the easiest and most effective way is to find a professional public relations company, Snow Media, they are the authoritative news soft article publishing company. More than 3,000 at home and abroad.

The website has the best resources and good service, and our unit is currently actively negotiating with them.

Third, when we have a number of clear and trembling keywords ranked, the purpose of the station appears, which keywords can bring us more traffic, more conversion rate, these good, high conversion rate keywords naturally need more attention from us. After all, the stationmaster does the station for the purpose of making money.

If it needs to be subdivided, it can be roughly divided into eleven points:

1. Before starting construction, you need to select keywords and expand them. A common way to do this is to enter an extended keyword into the search box and look at the relevant pages to determine the degree of keyword competition.

5. Make long-tail keywords in the content Huaiqin page, and long-tail keywords are better than doing a quantity, and the amount is used to drive the target keywords. It's like a pyramid that slowly builds up from the bottom up to get the target keywords to the top.

10. Analyze competitors: The top 3 need to analyze its scale, volume, and content pages. Generally, long-tail keywords exist in the content page, and we need to see whether these articles are original or original, or even **.

1. If you want to rank high on the page, it is more difficult, unless you have a high rating, and there is also a high quality of your content.

News full text News title Focus sorting, focus I don't understand, but if your article is original or has your own opinions, then the keyword density of the full text is appropriate, and the title is completely consistent with the keywords contained in the first paragraph and is at the top, it is very likely to rank high.

3. Pay attention to whether this keyword news is updated too frequently, and if it is too frequent, the competition will be great, and it is easier to drop. So find something that has a large search volume and little competition to do, and it can be maintained for a longer time. Or combine a few keywords to do a news search for several keywords.

From Souwai.com.