Writing a press release, how to write it, how to write a good press release

I don't know what kind of press release you're going to write, but generally speaking, publishing news should be news-based. The structure of the message is an "inverted pyramid" structure, and the most important content is put first, which is the inverted pyramid structure. Generally speaking, it includes the title, introduction, and main body.

At that year, Chinese swimmers in the Asian Games repeatedly broke records, winning gold and silver, and I remember a newspaper with the headline "Shaking the mountain is easy, shaking the hegemony of China's swimming world". Of course, there are also flat and direct narratives, with headlines pointing out the main content of the news. Such as:

A meeting is held in such and such a place; Another example: a certain leader pointed out during an inspection of a certain place (eyebrow question) -- earnestly strengthen the construction of work style and close the relationship between the party and the masses and the cadres and the masses. This type of headline needs to capture the main aspect of the news.

For example: "This study has enabled us to further understand the current situation we are facing, and it is of great practical significance for implementing the spirit of the Third Plenary Session of the 18th CPC Central Committee," a certain student told reporters at a party class training class in a certain place. For example, a meeting was held in a certain place on a certain day, and a certain leader attended the meeting, a certain leader presided over the meeting, and a certain leader made an important speech.

About the subject: It is to explain the background of the news and narrate the course of the news event. For example, in order to thoroughly implement the spirit of the 18th National Congress of the Communist Party of China, a certain place carefully organized this party class training class, and the city's leading cadres at or above the deputy department level participated in this training.

In order to effectively ensure the effectiveness of the training, the municipal party committee carefully organized and took what measures; Finally, he explained the significance and effect of holding this training course.

In journalism, there must be five W's, that is, when, where, what, cause and effect, all of which are indispensable and must be paid attention to. In addition, from the perspective of the current development of journalism, try to avoid using words such as "recent, recent", etc., and the date must be clear.

Hope it helps.

A complete press release must include the six elements of journalism: the six "whats."

What time, what place, what person, what event, what cause, what effect), in addition, it must also have the four characteristics of news: fast, true, short, and new.

1. Fast reporting. That is, the report should be timely, and it should be reported as soon as possible, 2. The facts are true. Truth is the life of journalism.

3. The length is short. Short, that is, the language is concise and to the point, but the short should be full of content and clear description.

4. The content is new. "New" means to take place.

The events of a day or two give new feelings and impressions.

Clause. Second, the title of the press release should be written. The title of the news article should preferably be the central idea of the entire press release, so that people can understand the general content of the whole story after listening to the title.

Clause. 3. Grasp the theme. A press release should have a clear theme. An event or conference has a purpose and significance, and this should be reflected in the press release.

Clause. Fourth, pay attention to the use of titles and personal pronouns. Press releases should be written in the third person, preferably not in the first person.

Clause. 5. Manuscripts should be distributed as much as possible**.

Clause. 6. After writing a news release, don't rush to report it. It is necessary to check carefully again to see if there are any mistakes or omissions, and carefully review before investing.

Clause. 7. When writing news articles, it is necessary to pay attention to handling the "five kinds of relationships": First, the relationship between "small" and "big." Start with a small manuscript and accumulate small to a big one;

The second is the relationship between "quantity" and "quality". We should pay equal attention to "quality" and "quantity", and promote quality by quantity;

The third is the relationship between "waiting" and "finding". It is necessary to change the manuscript to find the manuscript, and some units currently reflect that there is no subject to write about, but in fact, they are seriously excavating.

First of all, explain the time, place and people clearly, and it must be accurate. Then it's enough to describe the matter.

Take a look at other sports press releases, I'm sure you'll get the hang of it!

Writing a good press release requires following certain norms and techniques. Here are some basic steps and precautions for writing a press release for your reference.

1.Headline and summary: The headline and summary of a press release should be concise, concise, and concise, and able to accurately convey the core content of the news and capture the reader's attention.

The title should use phrases and words as much as possible, and should not use excessively long and complex sentences. The summary should include a basic picture of the news event, as well as the most important information points.

2.News elements: Press releases should cover news elements, including who, what, when, where, why, how, etc. These elements form the basic framework of journalism and help readers better understand the full picture of events.

3.Content structure: The content of a press release should have a clear structure and hierarchy.

Generally speaking, the content structure of a press release can be divided into three parts: introduction, body, and conclusion. The introduction should be short and clear to grab the reader's attention; The body of the text should describe the news event in detail and comprehensively, including the relevant background, causes, impacts, etc.; The conclusion can summarize the news event or make suggestions.

4.Language style: The language of the press release should be concise and easy to understand, avoiding overly complex or obscure words and long sentences. In addition, the language style of the press release should be objective and fair, and avoid using words and expressions that are too subjective and emotional.

5.** And the accompanying images: The accompanying images of the press release should be consistent with the news event and be able to visually convey the main content of the news event. The size, clarity and format also need to take into account the requirements.

For some sensitive or controversial news events, the information** should be strictly reviewed and screened to ensure the credibility and accuracy of the content.

7.Requirements: Different requirements and formats for press releases are different, and should be adjusted and customized according to different requirements.

For example, some ** have strict requirements for the word count and accompanying pictures of press releases, and they need to be adjusted and modified accordingly when writing and drawing.

Today I was inspecting the island, and I found that the reef was surrounded by a circle like a dark fort, I was very puzzled, and my curiosity prompted me to lift the lid and take a look, it turned out to be a vegetable field, and I knew that it was difficult for vegetables to grow here. The captain who accompanied me explained to me that the soldiers had brought the soil from their hometown, and proudly and mysteriously told me that I would only be allowed to see the whole picture of the vegetable field after dinner, and that I would stay for dinner despite the secretary's objections.

For dinner, there are cans and fish on the table, oh, and that's not unusual. When I just raised the chopsticks, the cook brought a plate, I was surprised when I saw it, this is a plate of cabbage, I angrily asked the captain, but the captain insisted on letting me eat, he was silent for a while, ran out, when he came back, I asked me to look out the window, I saw the vegetable field, but also saw the hearts of the soldiers, at this moment, I understood.

I took the cabbage and walked out, trying to give it to the soldiers, but the soldiers dodged, I knew very well why I regretted it, I saw a bucket of soup and thought of a good idea, I poured the cabbage into the soup, stirred it a few times, and the fools came around before the battle, and I gave the soup to them. Looking at the tears in the eyes of the soldiers, a wave of sourness welled up, looking at these great and lovely warriors, I didn't know what to say.

on 18 Oct 2019

See all 15.

I. Title.

A good title is the key to attracting readers, but when writing, you must remember not to be a title party, and do not match the content. Don't violate the Advertising Act either. The subject content of the news is intuitive and concise in the headline.

The main thing is to let users read in the title what you write about this article? And can be interested in continuing reading. A good headline can bring clicks and reads to an article.

II. Text.

Most press releases are written directly in the text. There are a small number of special news stories that require a foreword. When writing the beginning, you need to describe the time, place, people, events, etc. clearly.

In the middle of the text, you can give a detailed description of the details of the events and the people who participated. The end of the press release is a sublimation of the overall content of the press release. This can be a review of the entire article, or a question at the end of the press release for readers to discuss.

You can also set a suspenseful ending for the reader to imagine.

3. Illustrations.

The press release must not lack pictures, good pictures can make the content of the press release more vivid and vivid, and can also make readers not have visual fatigue when reading. When choosing a picture, be sure to choose the one that matches the content of the press release**, and don't add it randomly**. Random illustrations may cause readers to misunderstand the content of the press release.

Fourth, the style of writing.

Press releases belong to a more formal form of writing. It is highly concerned by the society. Therefore, if you are reporting on an event, you must describe the event from a true and objective perspective, and do not add your own subjective intentions or your own judgment of the event.

Avoid misleading users about the matter.

2. The first paragraph: The first sentence briefly states the purpose of the activity or meeting, and may not be written in some cases. Then write "On the xth day of the xth month, the Youth Volunteer Service Team of the College of Economics and ** held (held, etc.) in x place with the theme of the event.

Then write the leaders who attended, the teachers (the positions are added with their names, and the positions are arranged from large to small, if there are too many, write the main two or three and then add "waiting for teachers") and the members of the service team (if there are members of other clubs, add them).

3. The second paragraph: the specific flow of the meeting or event. Use "first."

And then. Then. At last.

First. Second. Third.

and other connecting words, generally the middle paragraph should briefly summarize the important words expressed by important people, if not, you can write the most impressive and profound feelings.

Fourth, the last paragraph to enhance the height of the activity or the spirit of the meeting, what is the effect achieved, can be used on the "beneficial." improved. facilitated. and other words.

Text: The wonderful moments of the opening ceremony.

The ceremonial team is dignified and generous, and as the hosts of the sports meeting, they are elegant.

As the referees of the athletes' performance, the referees are calm and impartial, and they are selfless.

The cheerleading team is full of vitality and flowers, and as far as the eye can see, on the grass, the teams of various departments are like soldiers about to embark on the journey, waiting for review.

The Department of Electrical and Mechanical Engineering's grid structure and touching banner pledge demonstrate their enthusiasm for the E&M industry.

The Fangzheng performance of the Department of Electricity, Power and Economic Construction was also shocking.

The opening ceremony was wonderful and brought us continuous surprises.

Define the six elements;

Choose the structure of the press release;

Explicit****;

Position: Clear-cut views;

Content: Authentic and concrete;

Response: Prompt and timely;

Language: concise and precise;

Four characteristics: authenticity, freshness, conciseness, and profundity.

Format. 1.Writing Essentials: Newsworthy, Correctly Formatted, Engaging Headlines. Concise and to the point, easy and friendly description, high readability, and 1 to 2 pages (preferably one page).

2.Writing skills: clear and concise, clear paragraphs, use short sentences, and clean typography. Do not deviate from the facts, explain unclearly, or empty content.

The first format: an inverted pyramid.

Basic format (except for the title):

1) Write the most newsworthy part of a news event next to the introduction (newsworthiness is the most prominent, newest, and most attractive part of the news);

2) In the main body of the report, according to the importance of each element of the event, write it down in descending order, and the last one is the least important. At the same time, it should be noted that only one element of the event is written in a paragraph, not one paragraph.

The second format: Xinhua Ti.

Basic format (except for the title):

2) In the second paragraph, further elaborate on this important part of the introduction, so as to form support, so as not to cause the audience to form a psychological gap when accepting. Thus, the second paragraph is actually a transitional paragraph;

3) Tell the "story" in chronological order of events.