How to write a qualified press release or advertorial quickly

1.Title. 1) The number of words in the title is best controlled within 25 words, which can meet most of the requirements, and if it is exceeded, it will be rejected or automatically modified.

2.Content. 1) The number of words in the manuscript should be about 1000 words, at least not less than 300, and it should not be long.

2) The best news material is the best news material if the content is expressed by an objective third party.

3.**。It is better to have less than 5 copies of a press release, which can adapt to most regular news, or adjust according to the situation of the **station and your own needs.

4.Sensitive Information.

It is best not to mention the names of national political leaders or exaggerated terms that are prohibited by the Advertising Law, and to use party and government organs and political terms with caution.

A complete press release must include the six elements of journalism: the six "whats."

What time, what place, what person, what event, what cause, what effect), in addition, it must also have the four characteristics of news: fast, true, short, and new.

1. Fast reporting. That is, the report should be timely, and it should be reported as soon as possible, 2. The facts are true. Truth is the life of journalism.

3. The length is short. Short, that is, the language is concise and to the point, but the short should be full of content and clear description.

4. The content is new. "New" means to take place.

The events of a day or two give new feelings and impressions.

Clause. Second, the title of the press release should be written. The title of the news article should preferably be the central idea of the entire press release, so that people can understand the general content of the whole story after listening to the title.

Clause. 3. Grasp the theme. A press release should have a clear theme. An event or conference has a purpose and significance, and this should be reflected in the press release.

Clause. Fourth, pay attention to the use of titles and personal pronouns. Press releases should be written in the third person, preferably not in the first person.

Clause. 5. Manuscripts should be distributed as much as possible**.

Clause. 6. After writing a news release, don't rush to report it. It is necessary to check carefully again to see if there are any mistakes or omissions, and carefully review before investing.

Clause. 7. When writing news articles, it is necessary to pay attention to handling the "five kinds of relationships": First, the relationship between "small" and "big." Start with a small manuscript and accumulate small to a big one;

The second is the relationship between "quantity" and "quality". We should pay equal attention to "quality" and "quantity", and promote quality by quantity;

The third is the relationship between "waiting" and "finding". It is necessary to change the manuscript to find the manuscript, and some units currently reflect that there is no subject to write about, but in fact, they are seriously excavating.

First of all, explain the time, place and people clearly, and it must be accurate. Then it's enough to describe the matter.

Take a look at other sports press releases, I'm sure you'll get the hang of it!

The time, place and people should be clearly explained in the news, and the reasons for the occurrence of the incident and the progress of the incident should be clearly written.

Writing a good press release requires following certain norms and techniques. Here are some basic steps and precautions for writing a press release for your reference.

1.Headline and summary: The headline and summary of a press release should be concise, concise, and concise, and able to accurately convey the core content of the news and capture the reader's attention.

The title should use phrases and words as much as possible, and should not use excessively long and complex sentences. The summary should include a basic picture of the news event, as well as the most important information points.

2.News elements: Press releases should cover news elements, including who, what, when, where, why, how, etc. These elements form the basic framework of journalism and help readers better understand the full picture of events.

3.Content structure: The content of a press release should have a clear structure and hierarchy.

Generally speaking, the content structure of a press release can be divided into three parts: introduction, body, and conclusion. The introduction should be short and clear to grab the reader's attention; The body of the text should describe the news event in detail and comprehensively, including the relevant background, causes, impacts, etc.; The conclusion can summarize the news event or make suggestions.

4.Language style: The language of the press release should be concise and easy to understand, avoiding overly complex or obscure words and long sentences. In addition, the language style of the press release should be objective and fair, and avoid using words and expressions that are too subjective and emotional.

5.** And the accompanying images: The accompanying images of the press release should be consistent with the news event and be able to visually convey the main content of the news event. The size, clarity and format also need to take into account the requirements.

For some sensitive or controversial news events, the information** should be strictly reviewed and screened to ensure the credibility and accuracy of the content.

7.Requirements: Different requirements and formats for press releases are different, and should be adjusted and customized according to different requirements.

For example, some ** have strict requirements for the word count and accompanying pictures of press releases, and they need to be adjusted and modified accordingly when writing and drawing.

Today I was inspecting the island, and I found that the reef was surrounded by a circle like a dark fort, I was very puzzled, and my curiosity prompted me to lift the lid and take a look, it turned out to be a vegetable field, and I knew that it was difficult for vegetables to grow here. The captain who accompanied me explained to me that the soldiers had brought the soil from their hometown, and proudly and mysteriously told me that I would only be allowed to see the whole picture of the vegetable field after dinner, and that I would stay for dinner despite the secretary's objections.

For dinner, there are cans and fish on the table, oh, and that's not unusual. When I just raised the chopsticks, the cook brought a plate, I was surprised when I saw it, this is a plate of cabbage, I angrily asked the captain, but the captain insisted on letting me eat, he was silent for a while, ran out, when he came back, I asked me to look out the window, I saw the vegetable field, but also saw the hearts of the soldiers, at this moment, I understood.

I took the cabbage and walked out, trying to give it to the soldiers, but the soldiers dodged, I knew very well why I regretted it, I saw a bucket of soup and thought of a good idea, I poured the cabbage into the soup, stirred it a few times, and the fools came around before the battle, and I gave the soup to them. Looking at the tears in the eyes of the soldiers, a wave of sourness welled up, looking at these great and lovely warriors, I didn't know what to say.

on 18 Oct 2019

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