What is Jack Ma s new retail?

Not every entrepreneur is guaranteed to become a big entrepreneur, but every big entrepreneur comes from an ordinary entrepreneur.

We are not children favored by fate, so we must be the masters of our own destiny and choose to start a business because we have dreams and take action! —from an ordinary entrepreneur.

Like Ma Yun's father and Liu Qiangdong's entrepreneurial stories, everyone has more or less learned a thing or two from all kinds of ** reports, and their business acumen and talents are worthy of our admiration and learning. But let me ask you, how many characters like Jack Ma's father and Liu Qiangdong are there in the country?

Yes, they are a rare among entrepreneurs, their success is difficult to replicate, and their achievements are beyond the reach of many small entrepreneurs. Perhaps the entrepreneurial achievements of the big names are still far away from us, but the entrepreneurial stories around us are happening every day.

The entrepreneurial story of an 88-year-old guy.

At the beginning of 09, after graduating from university, Huang Shuang entered a technology company as a planner, because of his hard work, coupled with his intelligence and studiousness. His promotion path was smooth, and in just a few years, he went from an intern to a supervisor, a manager and then a planning director, with an annual salary of more than 500,000 yuan.

Slowly, he found that his shoulders were always very uncomfortable, his neck was also painful, and he was a little dizzy from time to time. The illness tormented him for a long time, and it was difficult to heal, especially cervical spondylosis, and he could only rely on himself to adjust slowly.

He spent money to get a card and often went to massage and conditioning, although it was effective, but it could not be cured in a short time.

What happened to him began to make him reflect, and in addition to him, the friends around him were more or less in similar situations. He began to realize that no amount of money was useful if he didn't have a good body. Most of the white-collar workers in modern cities are plagued by similar health problems, and many of them have serious strains on their neck, shoulders and wrists due to work.

He had an idea in his heart to awaken people's health awareness, pay attention to their physical health, and not regret it when the illness came.

He resigned decisively and entered the health industry to start a business. By chance, after listening to a health lesson in the god of heaven and earth. He chose to cooperate with the god of heaven and earth and started the health life hall, advocating that people pay attention to health preservation and take care of their bodies.

In the beginning, the small store didn't make as much money as it did when I was an executive. But it's better to be free to sit at your desk all day. The body is also gradually regaining its health. That's what really priceless.

<> 2017 is also regarded as the year of change in the model of China's retail industry. The "new retail" advocated by Alibaba and the "fourth retail revolution" advocated by JD.com have sparked heated discussions and become hot words in the industry. At the same time, new formats such as "unmanned supermarkets" are also emerging.

Consumers are never fixed in one pattern, they are always in flux. For retail companies, if it is always a model, never changing, and will inevitably fail to meet the needs of consumers, then it will definitely die.

So how do traditional supermarkets transform in the face of the retail revolution? Personally, I believe that there are still great opportunities for supermarkets in community services. Traditional supermarkets combine their goods, services and consumers' pursuit of a better life is the way out.

As for the new format of unmanned supermarket, unmanned supermarket is just a technical means, and manned supermarket has its incomparable advantages in many aspects. Someone's convenience store has feelings in it, which is irreplaceable for unmanned supermarkets, unmanned supermarkets are not so close to consumers compared to manned supermarkets with good service, and this reflects the value of experience. In fact, just like ATMs and manned counters, the two will coexist for a long time in the future, rather than completely replacing them.

Summary. Jack Ma's definition of new retail is: online and offline and logistics must be combined in order to give birth to real new retail.

Offline enterprises must go online, online enterprises must go offline, online and offline plus modern logistics combined, in order to truly create a new retail. The difficulty of understanding this sentence is much lower, and the combination of online and offline sales, combined with modern logistics, can produce new retail.

What does Jack Ma mean by new retail?

Jack Ma's definition of new retail is: online and offline and logistics must be combined in order to give birth to real new retail. Offline enterprises must go online, online enterprises must go offline, online and offline plus modern logistics combined, in order to truly create a new retail.

The difficulty of understanding this sentence is much lower, and the combination of online and offline sales, combined with modern logistics, can produce new retail.

What does the combination of online and offline logistics mean, can you explain it specifically?

We shop on online shopping platforms such as JD.com and **, this is online sales, and we go to Wal-Mart, Carrefour and other ** shopping, this is offline sales. And the combination of these two sales is the so-called new retail. Wal-Mart, as a worldwide chain enterprise, is also the world's largest company in terms of turnover, and it is mainly involved in the retail industry, but for a long time, the company that has posed a huge threat to Wal-Mart is not Carrefour or Costco.

It's the Internet company we know - Amazon, e-commerce has had a huge impact on Walmart. Wal-Mart has also begun to lay out the field of online shopping, taking Wal-Mart China as an example, Wal-Mart has launched Wal-Mart *** on JD.com, Sam's Club, etc., and Wal-Mart has strategically invested in Dada-JD Daojia to build distribution logistics in the same city, realizing the system of online and offline + modern logistics, which is the future form of new retail. For a long time in the past, everyone thought that e-commerce would be the trend of the future, and offline brick-and-mortar stores would die.

However, in recent years, the development situation of e-commerce has been flattening and has reached a bottleneck period. E-commerce giants have moved offline, and the physical industry has also begun to touch the Internet, which seems to be the prototype of new retail that Jack Ma said.

Summary. Jack Ma: In the Internet era, the traditional retail industry has been impacted by the e-commerce Internet.

In the future, offline and online retail will be deeply integrated, coupled with modern logistics, and service providers will use innovative technologies such as big data and cloud computing to form the concept of new retail in the future. The era of pure e-commerce will soon come to an end, the form of pure retail will also be broken, and new retail will lead a new business model in the future.

What does Ma Yun mean by new retail, can you give an example in combination with life.

Jack Ma: In the Internet era, the traditional retail industry has been impacted by the e-commerce Internet. In the future, offline and online retail will be deeply integrated, coupled with modern logistics, and service providers will use innovative technologies such as big data and cloud computing to form the concept of new retail in the future.

The era of pure e-commerce will soon come to an end, the form of pure retail will also be broken, and new retail will lead a new business model in the future.

Daniel Zhang: Using the ideas and technologies of the Internet to comprehensively reform and upgrade the existing total volume of about 30 trillion social retail goods, so that the escalating consumption needs of Chinese consumers can be effectively satisfied, and the entire process of commodity production, circulation and service becomes more efficient because of the extensive use of the Internet and big data.

New retail is a technology-driven retail format that integrates online and offline consumption channels to provide consumers with a more convenient and personalized shopping experience.

New retail is a data-driven pan-retail form centered on consumer experience, relying on big data technology to enable retailers to obtain accurate data of a large number of users, and drive the reconstruction of the relationship between "people", "goods" and "places".

The purpose of new retail is to meet the diverse needs of consumers, through the construction of stores, e-commerce, communities, private domains and other marketing systems, open up online and offline, cover all consumer touchpoints, tap the potential value of consumers, reduce customer acquisition costs on the basis of improving service quality, and ultimately improve customer unit price, repurchase rate and retention.

The new retail was proposed by Ma Yun at the Hangzhou Yunqi Conference in October 2016, and Ali has also made a lot of attempts since then, including "unmanned supermarket", "Hema Tongcha Xiansheng", and "Tianju Pants Leather Cat Shop".

the concept of "new retail"; In March 2017, Suning Zhang Jindong put forward the concept of "smart retail" at the "Two Sessions"; In July of the same year, Liu Qiangdong of Jingdong published an article "The Fourth Retail Revolution" in Caijing magazine, and according to the dynamic and pure works of Jingdong and Tencent, its essence should be the concept of "unbounded retail".

New retail is simply a new type of logistics sales model.