Haidilao chopsticks were detected with bacteria, how should the brand deal with it effectively?

Regarding the detection of coliform bacteria in chopsticks, Haidilao said that the company will continue to optimize the tableware cleaning equipment, and since July 2019, it has carried out the tableware cleaning project through the introduction of new technologies and equipment. At present, the chopstick washing machine with new technology and equipment has been verified and has a good disinfection effect, and a promotion plan has been launched to solve the problem systematically.

We will strengthen self-inspection, and publish the defect report of the group's food safety department on the store self-inspection on the company's official website every month, so as to achieve dual supervision by the society and the food safety department. The food safety department of the group also appoints special personnel and professional institutions to supervise and spot check the store site, and the store manager will be directly punished for the store with problems. ”

I believe that many young people nowadays will choose to use a hot pot to solve all their troubles, and the best place to eat hot pot can be described as Haidilao. But for this breaking news, it also makes us think deeply, Haidilao chopsticks were detected with bacteria. In fact, the breaking of such news will also make us have certain ideological doubts about it.

In the end, what kind of place does not have such potential safety hazards, because people now attach great importance to food safety issues. As for Haidilao, many people will think that Xi's food safety environment is very. Okay, and for these problems there should be no such thing.

But the revelation of these things has also made us have a certain change in their opinion. What else should be believed? <>

In fact, for Haidilao chopsticks were detected with bacteria, such a news broke out, the brand should also strengthen the safety investigation of its own stores to give customers a peace of mind. For their own stores, many times are carried out on the basis of relying on the trust of consumers, and for the brand, it should also make a certain guarantee for its consumers, after all, trust is given to each other, and for such a thing to appear, in fact, the relevant departments should also make a good protection measure for its health and safety, because only in this way can we truly complete the trust activities of consumers, and for the trust of consumers, in fact, it is very important for businesses. Therefore, we should do a good job of certain protective measures and ensure the safety of consumers. Because only in this way can it be a kind of safety and security measure for consumers in the true sense.

Everything exists in each other, and the brand should solve the problems of consumers more effectively, so that consumers can eat with peace of mind and rest assured about their products. <>

Haidilao will definitely issue an apology, admit that its mistakes have caused harm to customers, and then send notices to the following stores to re-test chopsticks and many other supplies. For those involved in the closure of stores for rectification, the masses will be allowed to supervise them.

The best thing to do is to improve your dishwashing system as soon as possible, find loopholes and improve them. Consumers can then visit the kitchen on a regular basis to increase their credibility.

Of course, it is the first time to admit the mistake, and bear the consequences and responsibilities, to actively rectify, and strictly control the disinfection of tableware.

Crisis PR.

Deal with it seriously, review it thoroughly, have the courage to make amends, and hand it over to the broad masses of the people to supervise, and handle the crisis as an advertisement.

Conduct crisis PR. Find out what happened, give the public a reasonable and clear explanation, and make a plan to deal with it.

In addition to apologizing immediately, it is also necessary to immediately rectify Haidilao to ensure the health and safety of food.

Regarding the failure of the chopsticks in Haidilao Fuchun Xintiandi store, Haidilao replied to a reporter from the Beijing News on the evening of July 29, 2020, saying that it was deeply sorry, and said that other teacups and tableware were tested to be qualified.

Regarding the reasons for the unqualified batch of chopsticks, Haidilao said, "After the whole process investigation and analysis of the store's chopsticks from cleaning, storage, and transfer to the front hall and front hall storage process, it was basically determined that it was caused by the storage process of chopsticks." ”

Haidilao's reply was that the cross-contamination caused by the storage process of chopsticks was irresponsible to consumers and smashed its own brand.

Haidilao must be responsible, after all, consumers are innocent, and as a public consumption place, it is natural to be clean and hygienic, and responsible for the safety of consumers.

It must be Haidilao's problem, because store management is also a part of Haidilao, and health issues are the most important and related to health, so Haidilao can only bear it by itself.

However, Haidilao was detected with this problem, which should not be reasonable.

Haidilao chopsticks were detected with coliform bacteria. Personally, I think this is just the tip of the iceberg, and the lack of disinfection is especially common in restaurants, especially small restaurants.

In fact, not only looking at Haidilao, but also other catering industries that we have come into contact with outside, in fact, their tableware is not particularly hygienic.

After such a thing happened, it should be a mistake by the staff, and it also reflects from the side that Haidilao's training is not in place.

Haidilao's service has always been praised by many people, but recently, Haidilao's chopsticks have bacteria appeared, probably because Haidilao's tableware disinfection work is not very good, so this has caused us to be very confused.

On November 9, a reporter from the Beijing News called the store involved in the case, and a staff member said that when the relevant departments came for random inspection, the waiter forgot to bring gloves when taking the tableware, resulting in coliform bacteria being detected. After that, the store carried out rectification, disinfected the tableware 85 percent according to the previous requirements, and put it in the sterilization cabinet that had been disinfected for half an hour, and the staff took it out with gloves. The reason for the name of the store this time was the detection of E. coli in a batch of chopstick products used in the store.

It was announced that the production (purchase) date of this batch of chopsticks is April 29 of this year.

The data showed that coliform bacteria were one of the commonly used food contamination indicators at home and abroad. If consumers use utensils with an excess of E. coli, it can cause diarrhea and gastrointestinal infections. Under normal circumstances, the main reason for excessive coliform bacteria in tableware is secondary pollution, such as tableware is not cleaned and disinfected regularly, or tableware does not reach the specified time and temperature during dry heat disinfection.

Industry insiders have told the Beijing News that coliform bacteria were detected in the tableware, which may be due to the lack of disinfection when washing dishes, or the lack of hygiene awareness of the tableware management personnel and the lack of frequent hand washing. In addition, the possibility of unhygienic storage environment and secondary pollution of tableware cannot be ruled out. It seems that Haidilao should also strengthen the supervision of food safety.

Haidilao said it had apologized for the substandard coliform bacteria found in the chopsticks of a shopping mall in Hangzhou, and would directly punish the mall manager. Haidilao said,After investigation and analysis, it has been basically determined that it is caused by the storage of chopsticks, and will continue to optimize the dishwashing equipment. Just this month, some consumers reported eating hard plastic pieces of black-bone chicken rolls while they were eating them in Haidilao, Jinan.

August 2017,** made an unannounced visit to the Beijing Jinsong store and the Sun Palace store in Haidian District, and found that there were rats in the kitchen's ingredient room, serving room, fruit room, dishwashing room and dishwashing room, and even some employees used a hot pot colander to directly clean up the sewer garbage.

Haidilao has always been known for its high-quality services. Good food safety should be ensured while providing high-quality service! At the same time, I also hope that the relevant departments will continue to strengthen supervision.

This proves once again.

Rinse with water.

It was used again, and the sanitary conditions were poor.

Chopsticks in a store in Haidilao were detected with large intestine rods, and Haidilao took a group photo of itAs a well-known enterprise, coliform bacteria were detected in chopsticks in a store of Haidilao, which surprised consumers, and the hygiene was not up to standard, indicating that the company's hygiene management and supervision were not strict. Although the corresponding explanation will be rectified, I think we should learn lessons from this incident, improve the overall quality of employees, strict requirements, and the health and safety of consumers must be put in the first place, only in this way can the company become bigger and stronger.

How to respond is also in vain, proving that their management is very problematic.

People take food as the sky, and food safety is more important than the sky.

China's food safety problem has always been relatively severe, to put it bluntly, the punishment is not enough, and the law is not perfect.

Because diet is related to the health of the public, I think it is not too strict, which is also a warning to all catering industries, we must strictly control health and epidemic prevention, and do a good job of disinfection and prevention in order to provide healthy diet.

Haidilao, which claims to provide high-quality services, said that it apologized for the detection of unqualified coliform bacteria in the chopsticks of a store in Hangzhou, and would directly punish the store manager for the problem. Haidilao said that after investigation and analysis, it was basically determined that it was caused by the storage of chopsticks, and it will continue to optimize the tableware cleaning equipment. According to the Hangzhou Municipal Supervision Bureau, coliform bacteria are one of the commonly used indicator bacteria for food contamination.

The coliform bacteria in the dining utensils exceed the standard, the main reason is secondary pollution.

There is no store chopsticks on the bottom of the sea to check for coliform bacteria, it should be the store's chopsticks, I forgot it when I used it, and occasionally found that all of it had deteriorated, and I immediately threw it into the sea along the ocean water at night. Maybe you dare to go to the bottom of the sea by the rolling of the water. Or if the store is stacked on the shore, the ocean is windless and the waves will rise immediately, and it is easy to enter the seabed.

It's really hard to do in the food-related industry now, and of course I'm not saying that Haidilao is right that it can detect coliform bacteria on chopsticks. Coliform bacteria belong to the intestinal bacteria, which are imported bacteria and are easily inactivated. A small amount will not affect the body, but the diaphragm should be human.

It can be detected on the chopsticks, and it is brought in by something that comes into contact with the chopsticks, and it is not a native bacteria. It is hoped that enterprises will strengthen management. Don't let down the trust of your many diners.

Cooperate with the health department to test, and in the future, we will conscientiously do a good job of hygiene, so that people can eat at ease.

If this is true, then how many stores in Haidilao National Chain Chain are qualified for hygiene, strictly check it, and the food cannot be ambiguous.

Peer competition, who has nothing to do with chopsticks to test this play.

If we do this again in the future, we will change it again.

Food hygiene and safety are related to people's health, and the quality is strictly controlled and the problem is solved in a timely manner.

Some of the utensils such as dishes and chopsticks in the catering industry are outsourced for disinfection.

Big things turn into small things, and small things turn into nothing. Since I went through the health check, I don't eat processed food outside.

Generally, hygiene in the catering industry is the first standard. If this is the case, it is better to correct it first. After all, hygiene is about people's health.

This kind of thing is not a problem in China, and you can rest assured that there will still be people to eat the next day

Pay attention to food hygiene and safety, and punish the relevant person in charge.

Recently, according to the Hangzhou Municipal Administration for Market Regulation, a notice on unqualified food recently announcedColiform bacteria were detected in 1 batch of chopsticks used at Haidilao Hot Pot Fuchun Xintiandi store

It is reported that from January to July 2020, relevant functional departments in various regions conducted random inspections on the tableware and chopsticks of 19 Haidilao stores across the country, and 18 of them were qualified (except for the unqualified phenomenon detected in Hangzhou Fuchun Xintiandi store). Coliform bacteria are one of the commonly used indicators of food contamination at home and abroad. If consumers use tableware with excessive coliform bacteria, it will cause diarrhea and gastrointestinal infections.

In response, Haidilao responded that "after the whole process of investigation and analysis of the store's chopsticks cleaning, storage, and transfer to the front hall and the front hall storage process, it was basically determined that it was cross-contamination caused by the storage process of chopsticks", and also said that "I apologize for the unqualified sampling inspection in the store".

Following the eating of plastic flakes in food, Haidilao once again had a problem. Recently, Haidilao hot pot and Hangzhou Fuchun Xintiandi store have been on the "sampling black list" of the Hangzhou Municipal Supervision Bureau. The reason for this is that a batch of chopsticks used in the store was found to have coliform bacteria, and the purchase date was April 29 this year.

Intestinal flora is one of the commonly used indicators of food contamination at home and abroad, and if consumers use it, the tableware with excessive coliform bacteria will cause diarrhea, gastrointestinal infections and so on. In general, the main reason for excessive coliform bacteria in tableware is secondary pollution, such as the tableware is not cleaned or disinfected regularly, or the dry heat in the tableware is not disinfected at the specified time and temperature. It is also possible that the staff did not wash their hands thoroughly after going to the bathroom, and their personal hygiene was not up to standard, which directly caused the hygiene of the final product.

Haidilao replied that a batch of chopsticks had unqualified indicators, and other teacups, tableware, etc. were all tested to be qualified, and after a comprehensive investigation and analysis of the store, from the cleaning and storage of chopsticks to the front hall, the storage process of the front hall was comprehensively investigated and analyzed, and it can be basically determined that the pollution is caused during the storage of chopsticks. Haidilao apologizes and thanks again to the public for their supervision of Haidilao, Haidilao has also strengthened self-inspection, and insisted on publicizing the defect report of the group's food safety department on the store's self-inspection on the company's official website every month, so as to achieve dual supervision by the society and the food safety department.

Haidilao also said that the company will continue to optimize its dishwashing equipment.

This is the second time this month that Haidilao has been **, in mid-July, some consumers reported that when dining at Jinan Haidilao Liancheng Plaza store, they ate hard plastic pieces in black chicken rolls. Haidilao said: In the canning process of the food ** factory, the product label fell into the product due to the non-standard operation of the staff.

Due to the impact of the epidemic this year and the food safety problems that have been exposed, Haidilao has encountered an eventful season.