Haidilao Daniel Zhang The most powerful thing about Haidilao is by no means service, so what is it?

I think Haidilao has three very powerful features, namely employee policies, services, and marketing methods. I think the most powerful thing is Haidilao's employee policy.

1.Haidilao's employee policy

I think the most powerful thing about Haidilao is the employee policy. Their employee policy is very user-friendly and very reasonable. The main thrust of their employee policy is to let employees build Haidilao as their home.

They will give every Haidilao employee the opportunity to give customers a discount or free order. Accommodation and food conditions will also be provided for Haidilao's employees. And their salary is really not low, and the store manager level can earn a lot of money a year.

Some Haidilao will even give their clerks a wedding**, buy a house**, buy a car**, and so on. These measures have made Haidilao's employees regard Haidilao as their home, so that they will work with the greatest enthusiasm and the fullest attitude.

2.Haidilao's services

We all know that Haidilao's service is very famous, its service is a one-stop service, from the time you don't enter the store to the time you leave the store, the service is very good. While waiting for your seat in front of the store, you'll get plenty of free snacks. There are also a lot of mini-games.

During the meal, someone will take the initiative to pour water, serve food, add soup and so on. You can also get a manicure. Haidilao's dough rolling performance is also very worthwhile, and it is very interesting.

3.Haidilao's marketing methods

Haidilao's marketing methods are also very admirable, for example, he has issued a lot of homemade Haidilao food strategies on various short ****, which attracts many people to make these foods in Haidilao. Later, they launched an Internet celebrity food, which can help people who come to eat to make the same version of Internet celebrities. And they have also launched nail services.

Marketing, the reason why Haidilao's service can be famous is because the marketing methods are done well, so that everyone can understand Haidilao and its services, so in fact, marketing methods are Haidilao's hidden tricks.

It is the corporate culture of Haidilao. Everyone who enters Haidilao finally regards Haidilao as their home. Because Haidilao does not treat employees as employees, but as family members.

Daniel Zhang's most powerful operation, he has learned a lot of operational knowledge, in order to make Haidilao operation so successful, so he was poached by Ma Yun **, Daniel Zhang is also a talent.

Daniel Zhang, the founder of Haidilao, the founder of this hot pot chain brand, his entrepreneurial history can be regarded as an ordinary person's counterattack road, which can be said to be a template for entrepreneurial success.

Through more than 20 years, he has developed Haidilao from a small hot pot restaurant to a large hot pot brand with many chain stores across the country. The hardships and achievements are naturally proportional, and how great the achievements are, how much sweat and hard work there are.

Daniel Zhang's birth can be said to be relatively ordinary, he was born in Jianyang City, Sichuan, and studied at Cheung Kong Graduate School of Business. His extraordinaryness lies in the courage to find extraordinary business opportunities in the ordinary, and he has been traveling all over the country since graduation, and he has not forgotten to look for entrepreneurial opportunities in the process of growing his knowledge. In 1994, he successfully established the first Haidilao hot pot restaurant, and then gradually established brand branches in major cities such as Beijing and Shanghai.

His vision is not limited to the development of Sichuan Province, but to place the scope of the development of the hot pot brand Haidilao to the whole country, and to operate the hot pot brand of Haidilao with a broader vision. It is obvious that his decision is completely correct, and now the Haidilao brand has become a national hot pot brand, and many people will choose Haidilao when they eat hot pot.

At present, Haidilao has opened hot pot branches in major cities across the country. Every year, the number of Haidilao stores of this brand will increase at a rate of 5 7, and the scope of its development will be further expanded. The founder, Daniel Zhang, also often goes out to exchange interviews to learn the advanced management experience and technology of the foreign catering industry, and uses a more inclusive and open way to make Haidilao, a hot pot brand, in line with international standards.

At present, Daniel Zhang and his wife occupy the 62nd place in the "Hurun Global Top 100 Entrepreneurs", and their wealth has reached 115 billion yuan. The success of Haidilao is the result of a combination of many reasons. Not only because of the strong leadership of Daniel Zhang, the founder, but also because of Haidilao's excellent, considerate service and delicious hot pot, attracted more consumers to patronize the Haidilao hot pot brand, so that consumers have a certain recognition of the Haidilao brand.

Daniel Zhang has a total of four entrepreneurial experiences, all about catering, but only Haidilao finally made him.

When he was 17 years old, he drove a tractor for 6 years, and then he first prepared to make a poker machine, then he went to resell oil, and then he sold small hot pot, but they all failed, and finally succeeded in doing Haidilao with his good friend and wife.

At the age of 18, he became a welder in a tractor factory; A few years later, four tables were set up on the side of the street and Malatang began to be sold; In March 1994, Haidilao's first hot pot city was officially opened in Jianyang, Sichuan, and an entrepreneurial team was formed with his wife, classmates and classmates' wives.

Daniel Zhang is a native of Jianyang, Sichuan, because of his poor grades, after graduating from junior high school, he went to a technical school to learn the craft, and finally became a worker in the Sichuan state-owned tractor factory, and his life was boring and boring.

One day, when he learned that the grandmother in the same hospital had become a 10,000 yuan household just by selling roast goose, and his monthly salary was only 90 yuan, he completely moved the idea of starting a business.

The first time was to see that the gambling business was very prosperous, Daniel Zhang borrowed 5,000 yuan to buy a gaming machine, but who knew that he was fooled by ** on the long-distance bus to buy a fake gold watch, and 5,000 yuan was lost.

The second time was to resell gasoline, with a ticket ** gasoline, reselling gasoline was a big business that many people were doing at that time, but when he also held the board of "collecting oil" and waited at the intersection for three days, he did not receive a drop of oil, but was spit on the face by more than a dozen drivers.

The third time is related to catering, that is, selling spicy hot, at that time a dime a string of spicy hot was very popular, Daniel Zhang made more than 10,000, but the hard money was targeted by a girl in the hair salon next door, the love was not negotiated, more than 10,000 but there was nothing left.

The fourth venture, which was later loved by the public, was Haidilao.

Daniel Zhang, male, Singaporean, born in Jianyang, Sichuan, graduated from Changchang Bangjiang Business School, and is currently the chairman of Haidilao Catering Co., Ltd. in Jianyang City, Sichuan Province.

Founded in 1994, the first Haidilao was established in Jianyang, Sichuan, with a turnover of nearly 2.2 billion yuan in 2011 and more than 10,000 employees. The innovative special service has won the reputation of "five-star" hot pot restaurant.

In February 2010, it was awarded the "Top 10 Most Popular Hot Pot Restaurants" by Dianping.com in 2010. Daniel Zhang and Shu Ping ranked 758th on the 2012 Hurun Report with a wealth of 2.3 billion yuan.

Haidilao founder Daniel Zhang stepped down as CEO.

On March 1, Haidilao International Holdings **** (Haidilao) issued a management personnel appointment announcement, Deputy Xiaoxiao Gear CEO and Chief Operating Officer Yang Lijuan was transferred to CEO, and Daniel Zhang, Chairman of the Board and former CEO, will continue to serve as Chairman of the Board and Executive Director; Li Yu was appointed as the Chief Operating Officer of Haidilao Chinese Mainland, and Wang Jinping was appointed Chief Operating Officer of Hong Kong, Macau, Taiwan and overseas.

According to the announcement, 43-year-old Yang Lijuan has worked in Haidilao for more than 27 years and is a key figure for Haidilao to go out of Sichuan and open up the national market. Since 1997, Yang Lijuan has served as the manager of Sichuan Haidilao Catering Co., Ltd. (hereinafter referred to as "Sichuan Haidilao").

He has served as a director of Sichuan Haidilao since April 2001 and was re-designated as a non-executive director of Sichuan Haidilao in January 2018. During this period, Yang Lijuan served as a director of Haidilao International Holdings from 2015 to January 2018.

I believe that many people are no strangers to Haidilao, no matter how big the matter, there are Haidilao figures in the city, and even Chongqing has several Haidilao branches. But some people say that Haidilao's performance is constantly declining, so how did Daniel Zhang respond to this problem? What is the reason behind this phenomenon?

Let's talk about this topic together.

First, the internal management problem is the main reason for the decline in performance.

In the face of people's discussion of Haidilao's immediate decline, the main reason is internal management problems. The reason why people did not pay much attention to management problems in the past was mainly because Haidilao's performance was relatively good in the past, thus covering up these problems. For example, blindly pursuing the turnover rate of customers may reduce the customer's sense of experience, thereby reducing the reputation of the brand, which will also affect the overall performance.

Haidilao does not pay much attention to taste, which may also be a reason for the decline in performance, everyone knows that Haidilao's service is better, but the taste is more average. After all, in the restaurant industry, taste is very important, and if the taste is good, it will attract a large number of customers, especially repeat customers. Good service can only be the icing on the cake on the basis of taste and taste.

Second, the service is good, perhaps rough swimming is the main advantage of Haidilao.

Many people who have been to Haidilao say that Haidilao's service is very good, but few people say that Haidilao's taste is particularly good. In fact, for a catering industry, I think that taste and service quality are equally important, both are like software and hardware, only when both have a relatively high level, can a restaurant really be welcomed by everyone.

The catering industry has encountered difficulties, internal management problems, etc. The catering industry has encountered difficulties and has been greatly affected by the epidemic; It is pointed out that the internal slippage of the waiter is only noisy, and there is a contradiction between the enterprise system and the management system.

The most important reason for the decline in Haidilao's performance is the internal management of the car, which includes institutionalized management, process operation, tracking supervision and data-based assessment.

The reason is blind confidence; Withered judgment is wrong; Blind expansion ; internal management issues; institutionalized management; process-based operation; follow-up supervision; Data-based assessment. No hail years old.

Yes. Because Haidilao's ** is indeed quite expensive, plus he removed some of the more delicious ingredients and replaced them with other things, many people are very dissatisfied with this, and they feel that Haidilao has become unpalatable, and they are unwilling to consume it again.

Yes, because most consumers now reflect that in fact, the taste of Haidilao is not so good, so it will soon fall off the altar.

No, there are still many people who prefer Haidilao, because his service is particularly good, so many people also enjoy his service and go to eat Haidilao.

1. I think Haidilao eats a sense of atmosphere and service, and the biggest feature of Haidilao is that it has a good service quality, which is why they are currently very popular in the market.

To tell the truth, Haidilao's hot pot is not the most delicious among all hot pots, nor is it the best brand among all restaurants, but it is indeed a brand with relatively good service quality in all catering industries. Many people enter Haidilao to eat hot pot, not because of the taste of his hot pot, but because of Haidilao's hot pot atmosphere and service quality. We will also find that the service quality of the catering industry is getting worse and worse, so Haidilao's high-quality service was born.

In most of the catering industry, only a small number of restaurants have a very delicious taste, most of the restaurants are in a very ordinary state, and ** is not cheap, the most important thing is that you will find that the service quality inside is very poor. Once you enter the restaurant, there is no one to guide you to your seat, no one to help you order, and even the waiter is quite difficult to call the waiter during the service process, which is a common problem in the restaurant industry, and the problem is getting worse.

3. Eating hot pot in Haidilao will have a good atmosphere, especially in the case of someone's birthday, Haidilao employees will also send blessings to birthday guests.

Although Haidilao was initially known for its excellent service quality, some people thought that their excessive service would cause disgust to customers, but most people were still willing to accept it. In addition, Haidilao has also set up a special no-disturb and no-service brand to avoid embarrassing situations in the service process. And some people enter Haidilao in order to have a lively atmosphere, especially when helping their family celebrate their birthdays, there will be a special sense of grandeur.

Yes, eating in Haidilao has a special atmosphere, and the most important thing is that the service attitude is very good, and there are many snacks every time I go, and you can take them away.

It's really a sense of atmosphere and service. Their service is so strong that customers don't need to do it themselves. And the sense of atmosphere is really good, although the quality of the dishes is not very good, but the overall environment is very good.