Ele.me decided to buy takeaways, and Ele.me sold it to whom

At present, the salary structure of most delivery workers is a basic salary plus commission model. Meituan's normal basic salary is 1,500-1,800 yuan. Then the commission is 5-6 yuan per order.

Coupled with the incentive mechanism such as full attendance phone supplement, the delivery staff runs 600 orders a month, and the comprehensive salary is 3500-4000 yuan. That is, the average daily average is about 20 orders. Some franchisees provide electric vehicles, and they have to deduct a certain amount of usage fees from the delivery staff every month.

Ele.me's basic salary is 2100, and the minimum guarantee is 400 orders. That is to say, the first 400 orders, each order is more than 5 yuan. After that, it costs $6 per order.

Some Ele.me franchisees pay five insurances and one housing fund to the riders, and if they do not pay five insurances and one housing fund, the basic salary will be added to 600-800 yuan on the basis of 2100. Franchisees do not provide electric vehicles, and the delivery staff needs to bring their own electric vehicles. Tooling and delivery boxes are provided.

Takeaway belongs to a large business, a province or a city. Unlike Meituan and Ele.me, multiple franchisees are allowed to exist in a city, so relatively speaking, the internal competitive pressure is relatively small. There is competition among Meituan franchisees, and there is competition with Ele.me.

And it has a certain brand awareness, a relatively complete assessment and incentive mechanism. The salary is 5 yuan for a single order within 2300,600 basic salary, and 6-7 yuan for a single order above 600 orders. Then with the advent of winter, there is a winter subsidy of 300 yuan per month.

Under normal circumstances, 600 orders a month are run, and the salary is about 4100. Compared with Meituan and Ele.me, it has a strong competitive advantage. Come from.

The founder or Zhang Xuhao sold Ele.me to Jack Ma.

In 2011, the development of "Ele.me" attracted the attention of GSR Ventures, and the A round of millions of dollars of investment was received, and the brigade ambushed and rescued "Ele.me" in dire straits. However, the investment received by other platforms far exceeds them, and the food delivery industry has entered the stage of "burning money competition" during that time, and even if "Eleme" has an advantage, it is difficult to resist the advantages of other platforms in the world.

Not only that, after Meituan fell into the arms of Tencent, in addition to the temporary market share advantage, "Eleme" began to have problems in many aspects. The founder, Zhang Xuhao, understood that the food delivery industry had gone through many rounds of reshuffle at that time, and only Meituan and "Eleme" were left, and if they chose to merge with Meituan, it would mean that there would be no more "Eleme" in the market. Zhang Xuhao couldn't bear to send the company he founded into the hands of his opponents, and this path could not be chosen.

After thinking about it, Zhang Xuhao finally chose the third way and sold "Eleme" to Alibaba, a shareholder at the time. Facts have proved that Zhang Xuhao's decision was right, although he gave up the shares of "Eleme", but at least he gained a lot of wealth. Not only that, after being acquired by Jack Ma, "Eleme" still maintained a good development trend.

Ele.me Key Features:1. Quickly search for nearby takeaways, and book directly without **.

2. You can use the notification of the takeaway status at the first time. Dismantling.

3. You can see everyone's comments on your favorite takeaway food and **.

4. Collect your favorite restaurants and delicacies for easy ordering.

5. All kinds of free drink discount activities, discounts are continuous.

Summary. In China, the research on the performance evaluation of Internet enterprises is still in its infancy. The most prominent research is to review M&A cases to analyze the background of M&A and post-M&A performance, but the quantity and quality of research results need to be improved.

In foreign countries, the research on the performance evaluation of M&A of Internet enterprises is relatively mature. In terms of M&A performance measurement methods, the combination of financial and non-financial indicators is mainly adopted, and the integration of the supervision system and corporate culture is also involved in the research. In general, with the increasing popularity of Internet mergers and acquisitions, it is necessary to evaluate and analyze their performance, and more research will emerge.

After Ele.me acquired takeaway, the scale of the company has expanded significantly and it has become a leading enterprise in China's takeaway industry. According to public data, the new company established after the merger of Ele.me and Baipengruidu Takeaway is Elebai Group, which has more than 22 million daily active users, more than 800 million monthly orders, and more than 20,000 employees, making it one of the largest takeaway platforms in China.

What is the change in the market share of Ele.me after the merger and acquisition of food delivery? What is the market share before the merger and what is the market share after the merger.

Before the merger, Takeaway and Ele.me accounted for 20% of China's food delivery market and 40% of the state's share respectively, and after the merger, the new company, Elebai Group, had a market share of 60%, becoming the leader of China's food delivery market.

What is the current status of research on the performance evaluation of M&A of Internet enterprises at home and abroad?

In China, the research on the performance evaluation of Internet enterprises is still in its infancy. The most prominent research is mainly to review M&A cases and analyze the background and post-M&A performance, but the quantity and quality of research results need to be improved. In foreign countries, the research on the performance evaluation of M&A of Internet enterprises is relatively mature.

In terms of M&A performance measurement methods, the method of combining financial indicators and non-financial indicators is mainly adopted, and the integration of the supervisory system and corporate culture is also involved in the research. In general, with the increasing popularity of Internet mergers and acquisitions, it is necessary to evaluate and analyze their performance in the cracking, and more research will emerge.

Zhang Xuhao, CEO of Ele.me, said in an internal letter that takeaway and Ele.me have come together, but it would be the best decision to let takeaway maintain its existing brand and organizational structure and operate independently. Zhang Xuhao said that the independent operation of takeaway does not mean that they do not interact with each other. The two sides will help each other, complement each other's advantages, and form a 1+1>2 synergy.

Data map: Ele.me will invest capital, traffic, manpower and other resources in takeaway to support takeaway to become bigger and stronger, so that the user's experience can be greatly improved.

Takeaway also said that after the merger, Takeaway will still develop as an independent brand and operation system, and the personnel structure, including management, will remain unchanged, and the acquisition will not involve glutinous rice, which has attracted much attention before.

"We will make every effort to strengthen the strategic synergy with Ele.me to achieve a win-win effect." This is the trend of industry development and the common choice of management. Some students may not be able to accept this change for the time being, yesterday we were still fighting in blood, today we have shaken hands.

However, change must be for a better start. ”

Ele.me has a larger share than the proportion.

On the afternoon of February 26, it was reported that Ali would acquire Ele.me, and it had signed an exclusivity, and within 3 months, Ali would acquire all the shares of Ele.me at 9.5 billion US dollars (cash per share). Alibaba declined to comment on market rumors.

With the full assembly of Alibaba's new retail eight-way column in the past two years, new retail is increasingly shaping a new lifestyle from clothing, food, housing and transportation to eating, drinking and playing. If the acquisition is successful, the new retail strength and advantages of Alibaba's local life services will be further expanded. On the other hand, industry sources say that Ele.me has been deeply involved in the local living market in the past two years, and its valuation has also soared.

In addition, if Alibaba's acquisition is completed, the "30-minute life circle" that Ele.me strives to build will be fully integrated with the "three-kilometer ideal life circle" of Alibaba's new retail, and will be fully integrated with Hema "30-minute delivery" and 24-hour family emergency services, "Tmall supermarket one-hour delivery" that has been fully implemented in 10 key cities across the country, and "two-hour delivery to online ordering stores" for many first-line brands.

In 2017, Alibaba and Ant Financial also joined forces to increase the capital of Ele.me by US$400 million, and Alibaba's shareholding in Ele.me has reached the level of replacing the Ele.me management team as the largest shareholder of Ele.me. In the past two years, Ali has made full efforts in new retail, from clothing, food, housing and transportation to eating, drinking and playing.

If the acquisition is successful, it means that the "three-kilometer ideal life circle" advocated by Alibaba New Retail in 2017 will continue to expand the business formats and scope covered.

On February 26, Ali acquired all the shares of Ele.me for about $9 billion in three months.

On the afternoon of February 26, 2018, it was reported that Ali would acquire all the shares of Ele.me for $9.5 billion within three months, and the two sides had signed an exclusive agreement. Alibaba officials later said it would not comment on "market rumors". Ele.me said it was not aware of the news.

However, in the evening, some Ali people confirmed the news of the acquisition to some **, but did not disclose the specific amount. ”

In August 2016, Alibaba and Ant Financial invested $100 million in Ele.me. In 2017, Alibaba and Ant Financial further increased their holdings in Ele.me. According to a ** report, a person close to the senior management of Ele.me revealed that the personal shares of Zhang Xuhao, the founder of Ele.me, "may only be about 2 points".

Alibaba's shareholding in Ele.me has replaced the Ele.me management team as the largest shareholder of Ele.me.

Yesterday, it was also reported that Ali's final wholly-owned acquisition of Ele.me stemmed from the latter's failure to gamble, "Ele.me and Ali signed an agreement, and Ele.me was required to achieve profitability by the end of March 2018." Ali denied this. The statement released by Ali said that there has never been a so-called "bet" between Ele.me and Ali.

Ele.me is running well, and there is no such thing as a crisis.

The news of the acquisition adds another variable to the highly competitive food delivery market.

Ele.me was acquired by Alibaba, what will change?

"Ali wants to buy Ele.me because: Ali has long controlled Ele.me, there is news that Zhang Xuhao's personal shares have been diluted to 2%, Ele.me is in the G1 round of financing, and Ali has invested $1 billion. After the completion of the shareholding, Alibaba's shareholding in Ele.me may exceed 50%, achieving absolute control.

After being acquired by Alibaba, Ele.me will 'turn to the direction of new retail business' and will be assigned to Alibaba Group CEO Daniel Zhang. “

1. Ali has formed a four-way new retail army including word-of-mouth, clothing, home appliances, and fresh FMCG, focusing on restructuring and promoting its efficiency upgrading.

3. Another source revealed that Ali had signed an agreement with Ele.me, and Ele.me was required to achieve profitability by the end of March 2018. This information has not yet been confirmed. If true, it may confirm the speculation that Ele.me was acquired by Alibaba due to unrealized profits.

Ele.me was acquired by Alibaba, what will change?

The purpose of this platform acquisition of Ele.me is for better development.

In a sense, Meituan's acquisition of Ele.me has promoted the overall development of China's celery takeaway market, which has also laid a solid foundation for Meituan's subsequent listing and overall business development. From the perspective of the overall situation of the entire market, it is difficult for any field, especially this kind of free competition market field, to achieve the monopoly of one platform, which will also involve monopoly issues.

According to relevant sources, Ele.me is currently short of funds on its books and continues to burn money in competition with Meituan, which may be the reason why Ele.me accepted the acquisition of Alibaba.

Professionals believe that Alibaba, which already holds more than 30% of Ele.me's shares and is the largest shareholder, why did it spend a lot of money to buy Ele.me, it can be said that there is only one reason, that is, to integrate all Ele.me into Ali's local life service platform to directly confront Meituan.

On the morning of April 2, Alibaba Group, Ant Financial Group and Ele.me jointly announced today that Alibaba has signed an acquisition agreement to complete a wholly-owned acquisition of Ele.me with Ant Financial for US$9.5 billion. Zhang Xuhao, founder of Ele.me, will become chairman of Ele.me, and Wang Lei, vice president of Alibaba Group, will become CEO of Ele.me.

Ele.me was acquired by Alibaba, what will change?