What are some advertising shooting tips? What is the common sense of commercial film shooting and pr

There are many commercials, but there are not many good ones. The best corporate commercials will use some techniques that can make some of the inconspicuous places in the commercial shine or become classics in the commercial. Today, the film and television platform will share some tips.

Familiarize yourself with the camera. Some people may think that this is a trick. But for novice photographers, it is indeed a prerequisite for shooting. Only if you are familiar with the camera can you be accurate**.

Learn to imitate. As the saying goes: Masters start by imitating masters. The master is also in the continuous exploration and learning to form his own unique style. Therefore, in my spare time, I do not take a moment to look at the works of the masters, and try to imitate and learn from the places that interest me.

Let the camera move. If you fix too many lenses, it will give people a dull and boring feeling. Only when the lens moves can it give it a kind of vitality and make the company's advertising film shooting more energetic.

In the process of advertising shooting, it is necessary to shoot different scenes and pictures, and the shooting skills are different in advertising shooting. In most cases, the tape should be taken in flat footage. But the use of flat shots throughout the whole article will make people feel dull and boring.

Changing the angle of the shot once in a while will add a lot of color to the film.

There are three types of shooting angles: flat and top. The nature of the object on light is mainly divided into three categories: light absorption, reflection and transparent object. It takes a lot of practice to master the skills of advertising shooting.

1. Advertising film publicity planning and promotion time.

According to the different characteristics of the **, different program time periods, **users** will be different, some "** level" can increase the proportion of time invested, some can't, so it is necessary to consider the flexibility of each "** level" in the investment time. Grasping the timing of advertising is an indicator of the effectiveness of advertising.

Second, the overall goal of advertising and promotional film publicity planning

When promoting news** with the promotion objectives in mind, the characteristics of the news** and the audience should be taken into account. When considering the "news level", it is necessary to refer to the data information such as the news touch rate and touch time of the target class of the overall goal of publicity planning, and grasp the overall goal of publicity planning The effectiveness of the overall goal of publicity planning is another indicator value of the promotion of advertising and promotional films.

Third, the advertising film countermeasures mastery

The countermeasures of the advertising film are the overall business strategy and overall goal bias of the advertising film. The first addition of "news ** level" will be different depending on how to publicize and plan the company's products. Also take into account the following:

It is necessary to publicize and plan according to the visual slip effect, or highlight the color publicity plan; Or choose the display type or the impression type of publicity planning. It is necessary to integrate the characteristics of the news **. Advertising video countermeasures are another indicator value of advertising video promotion.

Fourth, advertising and promotional films compete with the enemy

When promoting the advertising film, it is necessary to take into account the advertising and marketing countermeasures of the competitors in the sales market, and in addition, the letter imitation fiber should take into account the propaganda means of the competitors, and then formulate relative countermeasures. The fourth indicator value of the advertising video promotion.

Fifth, the overall target area of advertising and promotional film publicity planning

The customs and habits of different regions are not the same, the weathering layer is different, the location is different, and the commodity consumption norms are very likely to have different requirements for commodities. Therefore, the advertising film should be shot with the promotion area in mind. It is the fifth indicator value for the promotion of advertising videos.

Tips for making commercials:

1. Win by surprises through creativity.

A good commercial must be unique and make a strong impression at first glance. Nowadays, there are a huge number of commercials on the market, and if you want to stand out in such a large market group, your advertising film must have a unique perspective and be carefully planned. The production of the entire advertising film needs to have a strong artistic nature, which can explain the product in place and give some artistic value at the same time.

In this way, the whole ** can be unforgettable and impressive.

2. Clear organization and clear description.

If you want to make an excellent advertising film, you first need the support of a good copywriter. The description of the copy should be clear and explain the competitiveness of the product clearly, so that everyone can understand the advantages of your product in a short period of advertising. Because the duration of the commercial is generally not very long, it is also very important to refine the language.

How to use the most concise language to show the most content is the main point that every copywriter needs to think about repeatedly.

3. One piece is multi-purpose and has wide applicability.

Once you've created a commercial, maximize its impact so that it can be delivered to more platforms. Control the duration so that it can be expanded into a corporate promotional video for corporate promotion, or it can be reduced to a commercial film for advertising. Use a ** to solve more problems and have a greater publicity effect.

The development of advertising films is changing with each passing day, because China's economy is in a stage of vigorous development, and the development prospects of the advertising industry will be more and more brilliant in the future.

Here are three tips to summarize from different aspects::

The first point is to set up contradictions and conflicts in the answers. Just imagine, from childhood to adulthood, whether the movies we like to watch such as Hu ** or movies are more attractive because of the ups and downs of the plot.

The second point is to find a main line, without a main line, it will lead to many plot clues and no focus on expression, which will affect the impression of the audience on film and television advertisements.

The third point is that you can also write prose copywriting, which will create another style in combination with the aesthetic effect created during shooting.