The difference between market positioning and topic positioning

Marketing Positioning: Marketing positioning, also known as "marketing positioning", is a marketing technique used by marketers to shape the image or personality of a product, brand, or organization in the minds of customers and prospects in the target market (in this case, the target market refers to customers and prospects in that market). According to the position of the competitor's existing products in the market, the enterprise strongly shapes the distinctive and impressive personality or image of the company's products according to the degree of attention of consumers or users to a certain feature or attribute of the product, and vividly transmits this image to customers, so that the product determines the appropriate position in the market.

Topic targeting. There are three factors that determine the theme of the TV series: if art is regarded as the externalization of the artist's mind, then as a creative subject, he should enjoy full freedom throughout the creative process.

In reality, however, this degree of freedom is constrained by the object and the audience as the subject of appreciation. The theme depends on three factors:

1) The idea and meaning of the object.

2) The depth of the subject's thought and the degree of grasp of the object.

3) The audience's aesthetic expectations and appreciation.

I think the market positioning generally refers to what grade the product is positioned in, what kind of consumer group your product is, rich or not, adults or children, men or women, whether the product is sold domestically or exported, etc., theme positioning? I haven't heard much of this. If the theme of business planning is positioned, what is the theme content of a business event?

For example, we often see some small commercial performances in front of the mall, but they all have themes, such as "Valentine's Day", or the anniversary of the mall or the product, and so on.

Their differences are:

1.The selection of the target market is a prerequisite for market positioning, and market positioning should be carried out according to the target market. Market positioning refers to the arrangement of a product in the eyes of the target consumer in relation to the competitor's position as a clear, special and desirable position.

2.Therefore, marketers must design positions that differentiate their products from competing brands and achieve maximum strategic advantage in their target market.

3.Target market selection refers to estimating the high level of attraction of each segment and choosing to enter one or more segments. The target markets chosen by the company should be those segments in which the company can create the most customer value and maintain it for a period of time.

4.Businesses with limited resources may decide to serve only one or a few specific market segments.